Author: Puneet Tandon
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Single Touch Attribution: What It Is and When It Actually Makes Sense to Use It
Most buyers don’t convert the first time they see your brand. They click an ad, then forget. They read a blog, then leave. They see a retargeting post, open an email, and finally buy. The question attribution tries to answer is: which of those touchpoints deserves the credit? Single touch attribution gives all the credit…
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Marketing Efficiency Ratio (MER): The Metric Smart Marketers Use to Scale Revenue
Most marketing dashboards look… impressive. ROAS is strong.CPA is stable.Conversion rates look healthy. On paper, everything is working. And yet revenue isn’t scaling the way it should. You push budgets. You test creatives. You tweak targeting. Maybe even rebuild funnels. Still… something feels off. If you’ve been in that situation, you’re not alone. And honestly,…
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How to Connect Meta Ads MCP to Claude (Step-by-Step Guide)
AI tools are rapidly changing how marketers work. Not in the vague “AI will transform marketing someday” way. That phase is over. We’re now at the stage where you can literally connect your ad account to an AI assistant and manage campaigns using natural language. That’s what Meta Ads MCP unlocks. With Meta’s new AI…
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Post-Launch Product Marketing Strategy: What PMMs Must Do After Launch
Product Launch day feels like the finish line. The landing page is live. Campaigns are running. Sales decks are polished. Slack is buzzing with emojis and screenshots. For a brief moment, everything feels… complete. But if you’ve been in product marketing long enough, you probably know this feeling doesn’t last. Because a launch isn’t the…
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20 Free YouTube Videos to Learn Claude (Beginner to Advanced Guide)
If you’ve been hearing a lot about Claude AI lately, you’re not alone. From marketers and founders to developers and freelancers, everyone seems to be experimenting with Claude for building AI agents, automating workflows, writing content, and even launching businesses. But here’s the thing… Most people either: So I’ve put together a curated, structured list…
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How to Become a Product Marketing Manager in 6 Months (A Realistic Roadmap)
If you’ve been trying to figure out how to become a Product Marketing Manager, you’ve probably done what most people do. Watched hours of videos.Saved LinkedIn threads.Taken notes. Maybe even bought a course or two. It feels productive. Almost like you’re moving forward. But then… nothing happens. There’s no portfolio built.There’re are no interviews.And, there’s…
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SEO in 2026: Why New Websites Are Outranking Older Ones (And How You Can Do It Too)
No backlinks. No authority. Still ranking. Sounds unrealistic? It’s not anymore. A few years ago, if someone told you that a brand-new website with zero backlinks could outrank established players, you’d probably dismiss it. I would too, honestly. Because for the longest time, SEO felt predictable. Almost mechanical. Simple. Linear. Comfortable. But in 2026, that…
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Online Reputation Management Tools: The Ultimate ORM Guide for Modern Brands (2026)
In today’s hyper-connected digital world, your brand’s online reputation isn’t just a marketing concern. It’s a business survival factor. Before customers visit your store, book a service, or purchase a product, they Google you. They check online reviews, browse social media conversations, and analyze what other customers say about your business. And here’s the uncomfortable…
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GEO vs AEO vs SEO: What’s the Difference and How to Optimize for All Three
Search used to be simple. Someone typed a query into Google, a list of blue links appeared, and businesses competed to rank at the top. That world still exists. But it’s no longer the whole picture. Today, users increasingly get direct answers instead of links, often generated by artificial intelligence. Tools like ChatGPT, Gemini, Perplexity,…
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A Comprehensive Guide to Reddit Marketing in 2026
Reddit is one of the most powerful platforms in digital marketing today. But it’s also one of the easiest platforms to get completely wrong. Brands often treat Reddit like Instagram, LinkedIn, or X. They post promotional content, drop links, and expect engagement. Instead, they get downvotes, sarcastic comments, or outright bans from subreddits. That’s because…
