Author: Puneet Tandon
Organic Marketing vs Paid Advertising – What should a brand focus on
Let’s settle the debate! In the fast-paced world of digital marketing, one question often sparks heated debates among marketers: Where should brands focus on – organic marketing vs paid advertising? It’s a topic that has garnered significant attention, with compelling arguments on both sides. In this blog post, we’ll dive deep into the realm of…
A/B Testing vs Multivariate Testing: What are they and how to use them
In the ever-evolving world of performance marketing, staying ahead of the competition requires continuously improving your strategies. And at the heart of optimization lies testing. By leveraging the power of A/B testing and multivariate testing, you can unlock valuable insights into what resonates with your audience, drive higher conversions, and supercharge your marketing efforts. In…
Will Apple bring back Metaverse with Vision Pro?
Apple, the tech giant known for revolutionizing various industries, made waves at the recent WWDC23 conference (held on 5th June 2023) with a series of announcements. While several updates across their product lineup captured attention, one announcement stood out among the rest—the introduction of their highly anticipated mixed reality headset, Vision Pro. The Vision Pro…
How to do an SEO Audit – Comprehensive Guide to Boosting Your Website’s Performance
Introduction In today’s digital landscape, search engine optimization (SEO) plays a vital role in improving your website’s visibility, attracting organic traffic, and driving business growth. An SEO audit serves as a critical health checkup, allowing you to identify areas for improvement, discover optimization opportunities, and stay ahead of the competition. In this comprehensive guide, we…
What is Customer Lifetime Value (LTV) and How to calculate it
As a digital or performance marketer, understanding the value of your customers is essential for making informed decisions about your marketing and sales strategies. One important metric that can help you measure this value is Customer Lifetime Value or LTV. In this blog, we’ll explain what LTV is, why it’s important, how to calculate it,…
Youtube video ad best practices: ABCD Framework
YouTube is the 2nd most popular website in the world, with over 2.6 billion monthly active users (MAUs). This makes it a perfect platform for any business to reach a vast and diverse audience. YouTube video advertising is a powerful way to promote any product or service. Youtube video ads are engaging, highly targeted, and…
7 Reasons why you need a Landing Page
As a digital marketer, you already know the importance of having a strong online presence to attract and convert potential customers. While your website is undoubtedly a crucial element of your online strategy, have you considered creating a specific landing page to promote your products or services? A landing page is a standalone web page…
Performance Marketing and Digital Marketing: What’s the Difference?
As the digital marketing ecosystem continues to grow, it’s important to understand the different approaches to get maximum impact for your marketing efforts. Two popular approaches that are in high demand today are performance marketing and digital marketing. Performance marketing is a data-driven approach that focuses on driving specific valuable business actions, such as lead…
Retention Marketing 101 – How Brands Can Keep Customers Engaged and Coming Back for More
Retention marketing is a specific type of marketing where the focus is on keeping customers engaged and satisfied with a company’s products or services in order to prevent them from leaving. It is a key strategy for any brand looking to grow and sustain its customer base. One way to look at retention marketing is…
Introduction to Growth Marketing and Job Opportunities in the field
Growth Marketing or Performance Marketing is a form of data-driven digital marketing that focuses on identifying & testing strategies that bring growth to a business. It is a constant process of experimenting with different marketing tactics, analyzing the results, and iterating to improve performance. The role of a growth marketer is to always look for…
