Author: Puneet Tandon
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Meta Ads Optimization Checklist: The Complete Guide for Andromeda-Era Campaigns (2026)
Most Meta ads checklists you’ll find right now are built for a system that stopped running the platform. They tell you to layer interests, build three lookalike tiers, and test dozens of ad variations against a fixed audience. None of that reflects how Meta actually decides who sees your ads today. Meta introduced a new…
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Product Marketing KPIs: How to Track and Own the Right Metrics
Every product marketing manager eventually gets asked the same question in a QBR: “So what did you actually move?” And too many PMMs freeze, because they’ve been tracking a spreadsheet of 20 product marketing KPIs with no clear line between what they’re accountable for and what they’re just watching. That gap gets expensive. If you…
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How to Automate Meta Ads Reporting With Claude Code: A Step-by-Step Guide
Every morning, before I look at anything else, I used to open Meta Ads Manager, flip between two ad accounts, and manually copy spend, CPM, CTR, and results into a sheet. By the time I’d finished, half my morning was gone and the numbers were already a day stale in my head. If you run…
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Loop Engineering: What it is and Why it’s Replacing Prompt Engineering in 2026
On June 8, 2026, a developer named Peter Steinberger posted one sentence on X which basically meant: stop prompting your coding agents, start designing the loops that prompt them. It crossed 6.5 million views in days. Within a week, Boris Cherny, who runs Claude Code at Anthropic, said the same thing in his own words:…
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Marketing Psychology: 10 Concepts Most Marketers Skip
Most marketing training focuses on tactics. What to post, how to structure a campaign, which metrics to track. Tactics are fine, but they’re surface-level. They shift every year as platforms change and algorithms update. The underlying psychology of why people buy does not shift. It’s the same in 2025 as it was in 1979. The…
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Competitor Brand Keyword Bidding in Google Ads: What the Delhi High Court Ruling Means for Performance Marketers
If you run Google Ads campaigns in India, one ruling just changed the risk profile of a tactic you’ve probably used for years. On 22 May 2026, the Delhi High Court permanently barred Google from auctioning the registered trademark “HINDWARE” as an ad keyword. The court ruled that bidding on a competitor’s registered brand keyword…
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AI Product Management: What it is and How to Become an AI Product Manager
AI-related roles now dominate the top of LinkedIn’s Jobs on the Rise 2026 list, with AI engineers at number one and AI consultants and strategists at number two. Product management is one of the most common backgrounds people transition from into both roles. But a specific title is also growing fast alongside them: the AI…
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How to Land Your First Freelance Client as a Marketer (Step-by-Step Guide)
Most marketers who want to freelance never actually start. Not because they lack skills, but because they get stuck before ever sending a single pitch. They overthink the positioning. They wait until their portfolio is “ready.” They debate which platform to use. They wonder if they’re experienced enough to charge for it. Months pass. Nothing…
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50 Digital Marketing Interview Questions and Answers (India, 2026)
Most digital marketing interview prep looks the same: a generic list of 30 questions, shallow answers, and no sense of what an interviewer is actually testing for. That’s not what this is. This guide covers 50 digital marketing interview questions across every major domain, with model answers built for practitioners, not freshers trying to sound…
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SEO for AI Citations: Why Click-Based SEO is Dying and What to Do Instead
You’ve been doing SEO for years. You’ve built backlinks, written for keywords, obsessed over page one rankings. And it worked – for a while. But if your organic traffic has been quietly declining over the past 18 months even as your rankings hold, you’re not imagining it. Something structural has changed. According to Similarweb’s 2024…
