Author: Puneet Tandon
-
How to Use Grok Bot: Setup, Real Use Cases, and What’s Actually Hype
Last verified: 8th September 2026. Grok Bot’s pricing and access have changed twice since its August 11, 2026 launch, most recently expanding to Cursor Pro at $20/month on August 26. Confirm current terms directly on xAI’s or Cursor’s site before subscribing. Grok Bot launched in early beta on August 11, 2026, and within two weeks…
-
How to Measure Share of Model: Tracking Brand Visibility in ChatGPT, Gemini, and Perplexity
Someone in your target market asks ChatGPT for the best option in your category. The model names three brands. Yours isn’t one of them. No dashboard tells you this happened. No alert fires. Your Google rank might be excellent, your ad spend might be humming along, and you’d have no idea this moment of lost…
-
Attribution vs Incrementality vs MMM: When Each One Lies to You
Every marketer eventually has the same conversation with their CFO. The dashboard says a channel is delivering 5x ROAS. The CFO asks, reasonably, why company revenue hasn’t grown 5x alongside the ad spend. There’s no good answer, because the dashboard was never measuring what either of you assumed it was measuring. This isn’t a data…
-
Meta Ads Optimization Checklist: The Complete Guide for Andromeda-Era Campaigns (2026)
Most Meta ads checklists you’ll find right now are built for a system that stopped running the platform. They tell you to layer interests, build three lookalike tiers, and test dozens of ad variations against a fixed audience. None of that reflects how Meta actually decides who sees your ads today. Meta introduced a new…
-
Product Marketing KPIs: How to Track and Own the Right Metrics
Every product marketing manager eventually gets asked the same question in a QBR: “So what did you actually move?” And too many PMMs freeze, because they’ve been tracking a spreadsheet of 20 product marketing KPIs with no clear line between what they’re accountable for and what they’re just watching. That gap gets expensive. If you…
-
How to Automate Meta Ads Reporting With Claude Code: A Step-by-Step Guide
Every morning, before I look at anything else, I used to open Meta Ads Manager, flip between two ad accounts, and manually copy spend, CPM, CTR, and results into a sheet. By the time I’d finished, half my morning was gone and the numbers were already a day stale in my head. If you run…
-
Loop Engineering: What it is and Why it’s Replacing Prompt Engineering in 2026
On June 8, 2026, a developer named Peter Steinberger posted one sentence on X which basically meant: stop prompting your coding agents, start designing the loops that prompt them. It crossed 6.5 million views in days. Within a week, Boris Cherny, who runs Claude Code at Anthropic, said the same thing in his own words:…
-
Marketing Psychology: 10 Concepts Most Marketers Skip
Most marketing training focuses on tactics. What to post, how to structure a campaign, which metrics to track. Tactics are fine, but they’re surface-level. They shift every year as platforms change and algorithms update. The underlying psychology of why people buy does not shift. It’s the same in 2025 as it was in 1979. The…
-
Competitor Brand Keyword Bidding in Google Ads: What the Delhi High Court Ruling Means for Performance Marketers
If you run Google Ads campaigns in India, one ruling just changed the risk profile of a tactic you’ve probably used for years. On 22 May 2026, the Delhi High Court permanently barred Google from auctioning the registered trademark “HINDWARE” as an ad keyword. The court ruled that bidding on a competitor’s registered brand keyword…
-
AI Product Management: What it is and How to Become an AI Product Manager
AI-related roles now dominate the top of LinkedIn’s Jobs on the Rise 2026 list, with AI engineers at number one and AI consultants and strategists at number two. Product management is one of the most common backgrounds people transition from into both roles. But a specific title is also growing fast alongside them: the AI…
