Category: Product Marketing
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How to Build a Go-to-Market Team From Scratch
Every founder eventually hits the same wall: founder-led sales stops scaling, and the question of who to hire first, and in what order, turns out to be harder than it sounds. According to GTM consultant Jamie Partridge of UpliftGTM, getting this structure wrong produces a predictable set of symptoms, overlapping responsibilities, misaligned incentives, and pipeline…
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Pricing and Packaging Strategy for PMMs: A Practical Guide
Pricing is treated as a finance decision at most companies, something set once in a spreadsheet and revisited only when revenue targets slip. That’s a mistake with real, measurable cost. According to research from Price Intelligently, a mere 1% improvement in pricing strategy can yield an 11% increase in profit for SaaS companies, a bigger…
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How to Do Customer Interviews That Actually Improve Positioning
The truth is – most customer interviews don’t improve positioning, they just confirm what the team already believed. Ask someone what features they want, and you are likely to get a wish list. Ask them what they like about your product, and you get polite validation. Neither of those produces the thing positioning actually needs:…
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Messaging Framework: How to Go From Positioning to Words Customers Actually Understand
Wynter’s 2025 B2B research found that 94% of B2B homepages are functionally interchangeable, same claims, same structure, same “all-in-one platform” language. That statistic is worth sitting with, because it isn’t a copywriting failure. It’s what happens when a company does real positioning work, or skips it entirely, and then never builds the disciplined system needed…
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Product Marketing Fundamentals: How to Build a Winning Strategy
Most product launches don’t fail because the product was bad. They fail because nobody outside the building understood why it mattered. A brilliant feature set with no positioning, no sales enablement, and no message testing behind it usually lands with a thud, and the team spends the next quarter wondering what went wrong. That gap…
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How to Run a Competitive Analysis for Product Marketing
Sellers face direct competition in 68% of deals, yet the average sales team rates its own competitive preparedness at just 3.8 out of 10, according to Crayon’s 2025 State of Competitive Intelligence report. That gap, real competitive pressure on one side, weak sales readiness on the other, is exactly the problem a good competitive analysis…
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How to Create a GTM Strategy for SaaS Products: A Practical Guide
In most cases, GTM strategy for SAAS products fails before launch day, not after it. The team spends weeks debating channel mix and ad creative while skipping the two decisions that actually determine whether any of it works: who exactly the product is for, and what it’s actually being sold as. Everything downstream, the messaging,…
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Positioning vs Messaging: Key Differences Explained
While these terms are interchangeably used, understanding the difference between positioning vs messaging is vital for creating a unified and effective brand strategy. In this article, we will explore the fundamental differences between positioning and messaging, explaining their roles in marketing and how they work together to strengthen your brand. You will also learn how…
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Is Product Marketing Manager a Good Career in 2026? Honest Take
Most “is X a good career” articles either sell you a dream or talk you out of one. This is neither. Product marketing manager, PMM for short, is genuinely one of the better-positioned marketing careers as of today, and the data backs that up more than almost any other title on the marketing side. But…
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Product Marketing KPIs: How to Track and Own the Right Metrics
Every product marketing manager eventually gets asked the same question in a QBR: “So what did you actually move?” And too many PMMs freeze, because they’ve been tracking a spreadsheet of 20 product marketing KPIs with no clear line between what they’re accountable for and what they’re just watching. That gap gets expensive. If you…
