In this article, I have discussed the most popular Digital Marketing jobs in 2021, the skills do you need to get those jobs, and what salaries do they offer.
Digital Marketing is a super hot space to be in right now. Every business is going digital and there is so much opportunity in this space that it is unbelievable.
If someone tells you that this industry is so crowded and competitive, don’t believe them because that is just not true. And I will prove it to you in this article – so continue reading.
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Let’s start with understanding the market:
Two types of companies offering digital marketing jobs
There are two types of Digital Marketing companies that you can join as a Digital Marketer:
- The Agency-Side
- The Client-Side
Working with a digital marketing agency – also called ‘The Agency-Side’
The core difference between the two is that on Agency-Side you become the service provider or the vendor.
The client will tell you their pain points, or goals in form of a brief and then the agency has to come back with a plan. Once the client approves, the agency also has to execute the plan.
Working with a brand – also called The Client-Side.
On the Client-Side, you work as an in-house digital marketer. You are the one who needs to set the company’s digital marketing goals, understand the business/customers well, and finally create a brief to be shared with the agency.
The client-side job roles also require you to do the following:
- Approve plans & content that the agency makes
- Give feedback on the plans and content
- Monitor the performance of the digital efforts by scrutinizing reports
- And then present those results to the brand’s senior management.
Sometimes it also happens that the client-side does not have an agency on board. In this case, all the execution is also done by an internal team on the client-side.
If you are thinking about whether the agency side is better or the client-side is better, I will make a detailed video on that because I have worked on both sides in my career so I have a pretty good idea. You can subscribe to my YouTube channel (and hit the bell icon) to get notified when this video is posted.
However, it’s safe to say that digital marketing jobs on both sides have their pros & cons and it depends from person to person on how they want their career path to look like.
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This brings us to the next question about digital marketing jobs:
What are the top Digital Marketing jobs?
Digital Marketing encapsulates a lot of channels under it and that is why there is a wide range of digital marketing jobs available in it on both agency-side and brand-side.
I have listed 7 prominent Digital Marketing job roles for you (on both, the Agency-Side and the Client-Side)
1. Account Manager
This role is found on the agency side. The Account Manager is responsible to take care of the digital marketing strategy and execution for a client brand, also known as an account.
The Account Manager also makes the monthly, quarterly, and annual reports that are shared with the clients.
If you like the planning and operational parts of the business, this is a good role for you.This requires 3-4 years of experience in the digital space.
2. Client Servicing Manager
This is also an agency role. It is the interface between the agency team and the client team.
The Client Servicing manager gets the briefs from the client, decodes them, and then shares them with the strategy team or the account management team in the agency.
In some new-age small & midsized agencies, the Account manager also manages client servicing.
But this varies from agency to agency.
This role also requires 3-4 years experience at least.
3. Social Media Manager
This is also sometimes known as a Community Manager.
The responsibility of a Social Media Manager is to manage and grow a brand’s social media assets like Facebook, Instagram, Twitter, etc.
This will also include:
- Creating a platform-specific content strategy
- Responding to incoming queries,
- And engaging with the followers.
If you have a creative bent of mind and love social media, this could be a great fit for you.
4. Paid Marketing Manager or Performance Marketing Manager
This role is responsible for designing and managing paid ad campaigns.
These paid ads could include Facebook Ads, Google Ads, Twitter Linkedin Ads, Programmatic Ads, and even Ad inventory purchase from OTT platforms like Disney+.
This role can be based on both the agency and the Client-Side. You can start off as a paid marketing executive and grow to the manager level in around 2-4 years.
5. SEO Manager
This role can be both in an agency and on the Client Side. This role is responsible for getting organic traffic on the website.
This will include:
- Doing on-page optimization
- Keyword research
- Creating high-quality content
- Creating relevant backlinks, and more.
And at the end of the month, the SEO Manager is also expected to create a report on which activities were done, what worked, and what didn’t.
Apart from SEO skills, this role also requires a good command of language (generally English) and a superior level of audience understanding.
6. Analytics Manager
This role is again found in both agencies and brands.
The responsibility of this role is to identify the patterns and trends that are not visible to the naked eye.
The Analytics manager creates reports of various digital marketing activities and then decodes the data to find out patterns that can help improve performance and ROI.
If you have an analytical bent of mind and are interested in Math and Statistics, this could be a great role for you.
7. Influencer Marketing Manager
This is a relatively new role and is like the 2021 version of a PR Manager.
Instead of working with journalists and traditional media, the Influencer Marketing Manager creates and manages relationships with various influencers that are relevant to the brand.
When a brand activity requires influencers, this role shortlists the relevant influencers, gives them briefs, approves the content, and finally manages payments.
If you have great interpersonal skills and are great at striking friendships, this could be a good fit for you.
Apart from this, there are roles like Content Writer, email marketer, Graphic Designer, Animator, Copywriter. You might already know what those roles do.
If you are wondering whether you should become a specialist in one channel or become a generalist by learning all channels, I would suggest you look up something called a “T-Shaped Digital Marketer“.
What it means is you learn and practice all the skills under digital marketing like social media, paid media, SEO, etc. But you master (like truly master) 1 or 2 skills out of them.
This will allow you to create 360-degree strategies, but you will still have a specialty over a couple of skills better than anyone else.
In our Advanced Digital Marketing Course, we prepare you to excel in any of the above digital marketing jobs (even if you have zero experience).
And now, let’s answer the final question:
What is the Digital Marketing Salary in India?
I want to be honest here.
The salary you get in digital marketing jobs depends on a lot of factors like
- How skilled you are?
- How much experience do you have?
- What kind of a company you are applying for?
- How well do you perform in the interview?
- How much can you negotiate during the selection process?
- And what is your educational background? (even though this one is getting less important lately).
So what I did was, I went to Naukri.com, which is probably the biggest job portal in India, and did a quick research on the salaries that are being offered by companies for digital marketing jobs.
I have shared the general salary distribution w.r.t the experience below.
Of course, there are openings that are paying more than this, and some are paying less.
But for the sake of this article, we will only look at the median range rather than the outliers.
So, when I chose the range of experience between 0 to 2 years, most of the digital marketing job openings were offering a salary in the range of ₹3 lac to ₹6 lac rupees.
However, there were also quite a few openings in the range of ₹6 lac to ₹10 lac. This is actually more than what 4-year engineering in India from a normal college would get you.
When I increased the experience up to 5 years, most job openings were there in the range of ₹6 lacs to ₹10 lacs.
When I increased the experience to 10 years, there are a lot of mid to senior-level openings that are paying in the range of ₹10 lacs to ₹25 lacs. Some senior openings were also paying up to ₹50 lacs but obviously, these look for extremely talented and skilled digital marketers.
This shows that Digital Marketing is a well-paying profession where you will get your worth if you are skilled and have practical experience.
When you do this right with effective mentorship, sky is the limit.
I hope you found this article very informative.
If you did, please share it with your friends who might be interested in this.
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