skills for 2020

Best Skills needed to survive in 2020 – Digital Marketing

According to UNICEF Head, Henrietta H Fore, by 2030 ‘half of the South Asian youth will not be able to find a decent job for the lack of skills’. The research by UNICEF shows that more than 50% of the Indian youth would not have the kind of skills required to get and sustain a job by 2030. This is an alarming figure in the scenario where skills like Digital Marketing, Artificial Intelligence and Robotics are taking over.

The employment scenario in India looks bleak. With so many skills going obsolete, and technology fast-replacing people, companies are cutting jobs. If you want to stay relevant, you need to upgrade your skillset with skills that are required in the 21st century. 

Digital marketing is one such career option which is fast-evolving and ripe with potential.

Why choose Digital Marketing?

 Almost every brand or company has gone digital. They all are vying to get maximum digital presence. The rate at which technology is evolving is unbelievable, and each development brings a new challenge and a new opportunity for the companies to mark their presence. It is all about how creative one can be and how they can capture the attention of their audience. Given the amount of time people spend online, it is not surprising that digital marketing is a white-hot career option. 

Digital Marketing is a constantly evolving industry, the demand for which is much higher than its supply. The companies need people who have efficient digital marketing skills and can come up with ideas to keep the audience engaged. 

What digital skills are in demand?

Technology has pervaded every aspect of our lives; the digital economy is everywhere and it is not going anywhere for a long time. Companies are investing a lot of money and time in digital marketing as opposed to traditional marketing. As more and more people are purchasing online, digital marketing is all set to grow by leaps and bounds in the coming years.

If you want to enter the world of digital marketing, there are certain skills that you need to acquire. Firstly, no college teaches you Digital Marketing. Unfortunately, our education system still follows the old curriculum. However, you can take skilling courses to learn digital marketing for a fulfilling career.

In 2019, some of the most in-demand skills are content creation and curation, social media strategy, and analytics, which is great news for those who veer towards the creative, social and business end of the spectrum.

If technology and analytics are your forté, you can carve out a successful career by gaining a deeper knowledge of Search Engine Optimization and Search Engine Marketing. Digital marketing relies on the number of visitors that visit your website or your blog, and anyone who has the technical knowledge of how to analyze such patterns would be a valuable asset to any company.

Digital Marketing comes with strong earning potential. There is a huge demand for skilled digital marketing professionals. Companies need efficient digital marketers to bridge the demand-supply gap. This means that you are in a better position to negotiate your salary and also land great benefits and even bonuses depending on your role. Digital marketers earn more than most of their peers in other fields because these skills are quite cherished and coveted. There is a huge competition for skilled talent regardless of the industry in this field and not enough people that would fill the gap.

Digital Marketing is the Future

The data presented at the beginning of this article presents a grim picture as far as employment is concerned if you possess only a traditional degree. However, if you equip yourself with smart digital marketing skills, you will not only be able to have a job but also make a decent amount of money at an early stage of your career.

How can you learn Digital Marketing?

Unfortunately, our traditional education system does not teach us digital marketing skills. However, there are many upskilling courses that you can take online. Our website- will help you learn these skills and embark on a successful digital marketing career. 

Once you have acquired these skills, you can start making connections in the digital marketing field and market yourself as you begin your job search.