Author: Ekta Chandhok
-
Fractional CMO: Who They Are and the Skills You Need to Become One
A growing company hits a wall. Marketing spend is climbing, results are flat, and nobody on the team has run a function at this scale. A full-time Chief Marketing Officer would fix it, but costs far more than the company can justify. So the founder hires a senior marketer for two days a week instead.…
-
From Business Analyst to Product Manager: The Career Transition Playbook
Most business analysts feel it before they can name it. Fewer requirements docs get requested. Automation quietly absorbs the reporting work that used to fill a Tuesday. The role hasn’t disappeared, but it feels smaller than it did three years ago, and the growth path from here is not obvious. Product management is not a…
-
How to Build a Go-to-Market Team From Scratch
Every founder eventually hits the same wall: founder-led sales stops scaling, and the question of who to hire first, and in what order, turns out to be harder than it sounds. According to GTM consultant Jamie Partridge of UpliftGTM, getting this structure wrong produces a predictable set of symptoms, overlapping responsibilities, misaligned incentives, and pipeline…
-
Product Manager Interview Questions: What Actually Gets Asked in 2026
A staffing firm co-founder recently described a call that captures exactly what’s changed in PM interviews this year. A VP of Product candidate, four years at Stripe, two years at a foundation-model lab, turned down an offer after a grueling search, not because the compensation was wrong, but because the interview loop felt built for…
-
Technical Product Manager vs Generalist Product Manager: Which Path Should You Choose
Here’s an assumption worth challenging directly: that “technical product manager” is simply a more advanced, more serious version of “product manager,” and that generalist PM is what you do until you’re ready for the real thing. That framing is wrong, and believing it leads people to chase the technical PM title for status reasons rather…
-
How to Become a Product Manager Without a Technical Background
Here’s the question worth asking before any other: not “can I overcome my non-technical background to become a PM,” but “how do I convert what I already have into real product judgment.” That reframe matters, because most product managers today don’t write code and never will. The job sits at the intersection of business, user…
-
Product Manager vs Product Owner: What’s the Actually Difference
Two titles, both sounding like they mean roughly the same thing, both showing up on job boards for roles that overlap just enough to confuse everyone involved. Product manager and product owner get treated as interchangeable at some companies and as entirely separate careers at others, and neither camp is fully wrong. The confusion isn’t…
-
Product Prioritization Frameworks Every PM Should Know: RICE, MoSCoW, and When to Use Which
“Prioritize based on value and effort” sounds like a framework. It isn’t. It’s a vague instinct dressed up as a process, and it falls apart the moment two people in the room disagree about what “value” actually means for a given feature. A real product prioritization framework replaces that kind of gut-feel debate with a…
-
50 ChatGPT Prompts That Will Make You Think Like a Strategist
Most people use AI to get answers faster. That’s fine. But the people pulling ahead are using it to think better. There’s a difference. Getting a faster answer doesn’t make you a better strategist. Using AI to stress-test your assumptions, map out second-order effects, and challenge your own reasoning? That does. These 50 ChatGPT prompts…
-
Brand Management vs Brand Marketing: Key Differences Explained
Most people use these two terms interchangeably. Most companies confuse the two roles when hiring. And most professionals trying to build a career in branding can’t clearly explain the difference in an interview. That’s a problem – because brand management and brand marketing are genuinely distinct disciplines. They overlap, yes. But they own different things,…
