Tag: marketing
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Red Bull Case Study: Marketing, Branding & Growth Lessons
This isn’t just the story of an energy drink. This is how a small beverage brand turned itself into a global media empire, built a culture, and pretty much created a product category that didn’t even exist before. If you’re a marketer or entrepreneur, the Red Bull case study is one you have to study.…
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AI in B2B Marketing: Use Cases, Tools, & How to Get Started
Let’s face it: B2B marketing has always been a bit of a beast. You’re dealing with longer sales cycles, more stakeholders in the buying process, niche target audiences, and a constant battle to prove ROI. Unlike B2C, where campaigns can be emotional and impulsive, B2B marketing is all about logic, timing, and precision. And that’s…
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Niche Marketing Strategy: How to Find & Grow in Your Market
Niche marketing is basically the art of not trying to sell to everyone. And honestly? Thank God for that. Because in today’s digital world, trying to be “for everyone” usually means you end up being for no one. So, what is it exactly? It’s when you focus your marketing efforts on a specific group of…
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Marketing Automation Strategy: Full Guide for 2025
Let’s be real: marketing in 2025 isn’t just about posting on social or blasting newsletters. It’s about smart systems, real-time personalization, and doing more with less. That’s exactly where marketing automation steps in – not as some cold, robotic thing, but as a strategic layer that helps you connect with customers better and grow revenue…
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Samsung Case Study: Marketing, Strategy & Growth
Samsung is one of those rare companies that has truly reinvented itself over time. From humble beginnings as a small trading company in South Korea in 1938, Samsung has grown into a global tech behemoth, competing neck-to-neck with giants like Apple, Huawei, and Xiaomi. But beyond flashy smartphones and futuristic foldables, Samsung offers a masterclass…
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Objection Handling in Sales: Strategies, Steps & Mistakes
Let’s be real, sales isn’t about having the smoothest pitch or the flashiest product anymore. In fact, even if your offer is perfect, you’ll still hear “hmm, not sure,” or “it’s too expensive,” or that vague “I’ll think about it.” That’s where objection handling becomes your real superpower. Objection handling is the art (and science)…
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What is Geofencing Marketing? A Complete Beginner’s Guide
Imagine this: You’re walking past a coffee shop and suddenly get a notification on your phone: “Hey, it’s latte o’clock! Show this message for 20% off your favorite brew.” That’s Geofencing Marketing in action, and it’s changing the game for businesses, big and small. In today’s mobile-first world, where most of us are practically inseparable…
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Tesla Case Study: How Tesla Revolutionized the Auto Industry
There are companies that follow trends, and then there’s Tesla, a company that completely reshaped the game. If you’ve ever wondered how a car company with no traditional ads, a polarizing CEO, and a tiny budget compared to legacy automakers ended up leading the electric vehicle race… this case study is for you. We’ll break…
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Psychographic Segmentation Examples & How Brands Use Them
Ever Wonder Why You Click with Certain Brands Instantly? You’re scrolling through Instagram, half-distracted, when suddenly, bam, an ad hits you like it read your mind. It’s not just a product you like; it’s a vibe. It gets you. Not your age. Not your income bracket. You. This isn’t luck or coincidence. It’s psychographic segmentation…
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IKEA Case Study: Strategy, Marketing, and Business Model
You’d be hard-pressed to find someone who hasn’t heard of IKEA. With over 400 stores in more than 50 countries, this Swedish brand has transformed from a modest mail-order business to a global icon in home furnishing. IKEA is more than just furniture. It’s a symbol of smart design, affordability, and immersive customer experience. Whether…