Author: Sakshi Jonwal
First-Party Data Strategy: How to Build Trust & Drive Growth in 2025
First-party data is the information your brand collects directly from your audience, whether it’s through your website, mobile app, email list, or even in-store at the checkout counter. It’s the kind of data you don’t buy or borrow from someone else. You own it. It’s coming straight from the source. And right now, this kind…
Demand Generation vs Product Marketing: Key Differences
Demand gen. Product marketing. Same thing, right?Not quite. Mixing the two might seem harmless, but in reality, it’s one of the most common reasons campaigns underperform, messaging falls flat, and leads don’t convert. If you’ve worked on a growing marketing team, you’ve likely seen the confusion firsthand:Who’s bringing in the leads? Who’s shaping the story?And…
Customer Research Strategies: Complete Guide for 2025
Introduction to Customer Research Let’s break it down, what is customer research, really? At its core, it’s about figuring out who your customers actually are. Not who you think they are, but who they really are. What pisses them off. What gets them excited. Why they buy one thing over another. You’re not just staring…
How to Use ChatGPT for Marketing: Complete Guide (2025)
Let’s be honest, marketing today is exhausting. There’s always another email to write, another caption to tweak, another blog post waiting to be outlined… and somehow, never enough hours in the day to get it all done. That’s exactly why tools like ChatGPT for Marketing are becoming such a big deal. Not because they’re replacing…
Proven YouTube Ads Strategy to Grow Views, Leads & Sales
Introduction YouTube isn’t just cat videos and music anymore. It’s grown into one of the most powerful ad platforms on the internet, and in 2025, it’s only getting bigger. With over 2.7 billion users showing up every month and more than a billion hours of content watched every day, this is where people come to…
Winning Product Launch Strategy: Steps, Tactics & Examples
What is a Product Launch Strategy? Honestly, a product launch strategy is your “north star.” It’s the why and what behind your launch, why you’re launching, and what success actually looks like. Unlike tactical checklists, strategies are less detailed, but infinitely more directional. Examples: In essence, the strategy sets the stage. The plan, that comes…
Key Challenges in Building AI Agents & How to Solve Them
Computer programs that can think and act are everywhere now. Your phone’s voice assistant, chatbots on shopping websites, robots in warehouses – they’re all examples of what people call “AI agents.” These programs are really helpful. They make our lives easier by doing boring tasks for us. But here’s the thing – building good ones…
How to Use AI in PPC Advertising Effectively
If you’re trying to figure out how to use AI in PPC advertising, now’s a great time. Things have changed a lot lately. A few years ago, you had to do everything by hand, changing bids, testing ads, guessing what might work. It was kind of a grind. Now, AI tools are doing a lot…
How to Use AI for Small Business Marketing Effectively
Everyone’s talking about AI these days, and you know what? They’re right to. If you’re running a small business in 2025, AI isn’t some expensive tech gadget – it’s like having extra employees without the payroll headaches. But here’s where people get confused. They think using AI means your business suddenly sounds like a computer…
12 Powerful Benefits of Marketing Automation for Business Growth
Running a business these days? Honestly, it can feel like you’re trying to keep ten plates spinning at once, emails, leads, customer service, social media, content, meetings… it never stops. There’s only so much you can do in a day, and let’s face it, stuff slips through the cracks. That’s where the real benefits of…
