Tag: marketing
Marketing Automation Strategy: Full Guide for 2025
Let’s be real: marketing in 2025 isn’t just about posting on social or blasting newsletters. It’s about smart systems, real-time personalization, and doing more with less. That’s exactly where marketing automation steps in – not as some cold, robotic thing, but as a strategic layer that helps you connect with customers better and grow revenue…
Samsung Case Study: Marketing, Strategy & Growth
Samsung is one of those rare companies that has truly reinvented itself over time. From humble beginnings as a small trading company in South Korea in 1938, Samsung has grown into a global tech behemoth, competing neck-to-neck with giants like Apple, Huawei, and Xiaomi. But beyond flashy smartphones and futuristic foldables, Samsung offers a masterclass…
Objection Handling in Sales: Strategies, Steps & Mistakes
Let’s be real, sales isn’t about having the smoothest pitch or the flashiest product anymore. In fact, even if your offer is perfect, you’ll still hear “hmm, not sure,” or “it’s too expensive,” or that vague “I’ll think about it.” That’s where objection handling becomes your real superpower. Objection handling is the art (and science)…
What is Geofencing Marketing? A Complete Beginner’s Guide
Imagine this: You’re walking past a coffee shop and suddenly get a notification on your phone: “Hey, it’s latte o’clock! Show this message for 20% off your favorite brew.” That’s Geofencing Marketing in action, and it’s changing the game for businesses, big and small. In today’s mobile-first world, where most of us are practically inseparable…
Tesla Case Study: How Tesla Revolutionized the Auto Industry
There are companies that follow trends, and then there’s Tesla, a company that completely reshaped the game. If you’ve ever wondered how a car company with no traditional ads, a polarizing CEO, and a tiny budget compared to legacy automakers ended up leading the electric vehicle race… this case study is for you. We’ll break…
Psychographic Segmentation Examples & How Brands Use Them
Ever Wonder Why You Click with Certain Brands Instantly? You’re scrolling through Instagram, half-distracted, when suddenly, bam, an ad hits you like it read your mind. It’s not just a product you like; it’s a vibe. It gets you. Not your age. Not your income bracket. You. This isn’t luck or coincidence. It’s psychographic segmentation…
IKEA Case Study: Strategy, Marketing, and Business Model
You’d be hard-pressed to find someone who hasn’t heard of IKEA. With over 400 stores in more than 50 countries, this Swedish brand has transformed from a modest mail-order business to a global icon in home furnishing. IKEA is more than just furniture. It’s a symbol of smart design, affordability, and immersive customer experience. Whether…
Top Brand Positioning Examples and Strategies
Some brands just own their space, you see their logo, and instantly feel something. That’s not an accident. It’s the result of sharp, strategic positioning. In this blgo, we’re breaking down real brand positioning examples that show how global icons crafted unforgettable identities. Whether you’re building a new brand or refining an old one, these…
Cadbury Case Study: Marketing Strategy, Campaigns & More
If you grew up in India, chances are Cadbury was more than just a chocolate brand, it was a part of your memories. From school victories to Diwali gifting, Cadbury has been present in countless everyday and extraordinary moments. This Cadbury case study explores how a 200-year-old British brand managed to root itself so deeply…
Key Functions of Branding in Marketing: A Complete Guide
Branding. It’s that subtle, almost invisible reason you’ll walk an extra block for “your” coffee shop, even though the café next door serves the exact same roast. It’s why you’ll spend more on a pair of sneakers from a brand you trust, or why you’ll order from a delivery app just because its notification made…
