Category: Marketing
Consumer Buying Behaviour: Types, Process & Key Factors
Have you ever stood in a supermarket aisle, staring blankly at three different brands of toothpaste, unsure which one to toss into your cart? Or maybe you’ve spent hours researching laptops online, reading reviews, watching YouTube unboxings, only to buy the one you felt right about? That, right there, is consumer buying behaviour in action.…
Patanjali Case Study: Brand Strategy & Growth Analysis
Every once in a while, a brand comes along that rewrites the rules of an entire industry. Patanjali Ayurved is one of those rare names. It didn’t just enter India’s cluttered FMCG space, it disrupted it. From the outside, it may look like another consumer goods brand riding the wave of Ayurveda. But in reality,…
6 Best AI Marketing Case Studies
It’s hard to scroll through LinkedIn or open a marketing newsletter without seeing something about AI. From bold claims to slick demos, AI is stealing the spotlight in marketing. But beyond the hype, a quiet revolution is unfolding- brands are using artificial intelligence in practical, measurable ways to transform campaigns. In this blog, we dive…
Uber Case Study: Growth, Strategy & What Marketers Can Learn
When you think of companies that have truly changed the game, Uber has to be on that list. In just over a decade, it’s gone from a scrappy startup in San Francisco to a transportation giant operating in hundreds of cities across the globe. The Uber case study is more than just a story about…
Swiggy Case Study: How Swiggy Built a Food Delivery Empire
Imagine you’re hungry, it’s raining outside, and cooking just feels like a task.You open an app, place an order, and within minutes, hot food arrives at your doorstep. That experience? It’s powered by companies like Swiggy. This Swiggy case study takes you behind the scenes of how a startup changed the way India eats. Swiggy…
How Ethical Brand Marketing Builds Real Trust in High-Stakes Moments
Let’s be real… Brands don’t get to sit on the sidelines anymore. Whether it’s climate change, social justice, or public safety, consumers are asking: Where do you stand? It’s not just about selling a product or creating the perfect campaign anymore. It’s about showing up in the real world, with real values. And if you…
Myntra Case Study: Marketing Strategies That Drive Growth
Ever had an app whisper, “Psst… your size is back in stock, and it’s 20% off, just for you”? That’s not luck. That’s marketing sorcery, and Myntra is freakishly good at it. This isn’t just a fashion app. It’s a living, breathing ecosystem of content, commerce, and customer obsession. Every scroll, every click, every push…
Uniqlo Case Study: Brand Strategy, Marketing & Growth
When we talk about fashion brands today, some names come to mind very quickly, Zara, H&M, Forever 21, and, of course, Uniqlo. But Uniqlo is not just another clothing brand. It’s very different from the rest. Even though Uniqlo sells clothes that are simple, it has become a huge success. It now has thousands of…
How to Create an AI Marketing Strategy: A Step-by-Step Guide
Artificial Intelligence (AI) isn’t just a buzzword anymore. It’s woven into almost every digital touchpoint we have – from personalized Netflix suggestions to real-time chatbot support on e-commerce sites. If you’re a marketer or entrepreneur, learning how to build an AI marketing strategy isn’t just helpful… it’s essential. But here’s the deal: creating a proper…
Zomato Case Study: A Masterclass in Digital Growth, Branding & Customer Love
If you’ve ever been too lazy to cook or just craved something good, chances are you’ve opened Zomato. It’s that go-to app most of us use when we’re hungry and want food fast. Over the years, it’s gone from a simple restaurant finder to one of the biggest food delivery platforms in India. But Zomato…
