Author: Sakshi Jonwal
Marketing Research Process in 6 Easy Steps
Did you know that 80% of businesses use market research to stay ahead of competitors and understand customer needs? (Hanover Research). Marketing research helps companies make smart decisions instead of guessing. It reveals what customers want, what trends are growing, and how businesses can improve. Without research, companies may waste money on products or ads…
10 Major Benefits of Marketing + 5 Game-Changing Facts
Imagine walking into a store with shelves full of amazing products, but there are no signs, no prices, and no one to explain what they are. You’d feel lost, right? You might leave without buying anything. That’s what happens when a business doesn’t use marketing—it exists, but people don’t notice it. Marketing is what gives…
What is the Importance of Green Marketing? Its Rising Tide
Every decision we make affects the planet. The air we breathe and the water we drink depends on how we use resources and make products. These choices also affect our children’s future. Climate change is a big challenge and businesses have a key role to play. They should focus not only on making money but…
8 Types of Market Research to Understand Your Audience
Imagine launching a product you believe is revolutionary—only to watch it fail because no one wanted it. This is where market research becomes your secret weapon. Market research is the process of gathering, analyzing, and interpreting data about your target audience, competitors, and industry trends. It helps businesses make informed decisions, minimize risks, and craft…
20 Best Copywriting Books in 2025: Handpicked by Experts
Why do top brands spend millions on just a few words? It might seem surprising, but in the world of marketing, the right words hold immense power. A carefully crafted message can do more than just inform—it can capture attention, evoke emotions, and ultimately turn casual browsers into loyal customers. It’s not just about writing;…
What Is Green Marketing? Strategies, Case Studies, Future Trends
Did you know that companies excelling in sustainability see 20% higher revenue growth compared to their peers? Moreover, 79% of consumers say they consider a brand’s environmental impact before making a purchase (McKinsey). As global awareness of environmental issues increases, businesses must evolve to stay relevant. Green marketing is not just a trend but a…
Marketing Concepts: The Five Marketing Concepts Explained in Detail
Marketing is the backbone of any successful business, from how companies connect with their customers, and promote their products and services to creating value for the company in competitive markets. Understanding the five marketing concepts is a must-have need for any business looking to grow effectively with marketing strategies that align with customer’s needs and…
The Evolution of Marketing Concepts: Lessons from the Past, Insights for the Future
What if I told you marketing wasn’t always about the customer—would you believe it? The evolution of marketing concept has been a journey of transformation, shifting from product-centric strategies to customer-driven approaches. In the early days, businesses focused solely on manufacturing and selling, assuming that a good product would naturally find its buyers. There was…
Evolution of Management Thought: Key Developments Explained
Management, as we know it today, has evolved over centuries, shaped by changing business needs, workforce dynamics, and technological advancements. From ancient civilizations managing vast empires to modern businesses leveraging data-driven decision-making, the journey of management thought has undergone significant transformations. Understanding the evolution of management is crucial—not just to grasp how businesses operate, but…
What is CIRCLES Framework? A Must-Know Method for Product Managers
Great product managers don’t rely on random ideas—they use structured methods to solve problems effectively. One such approach is the CIRCLES Framework, created by Lewis C. Lin. This step-by-step method helps product managers tackle design challenges, prioritize features, and make user-focused decisions with clarity and confidence. Whether in interviews or real-world projects, the CIRCLES Framework…
