Tag: performance marketing
Is Performance Marketing a Good Career in 2025? (Spoiler: It Depends on You)
Back in the early 2010s, when digital ads were still novel, anyone with basic Google Ads knowledge could run a few campaigns, get decent results, and call themselves a marketing expert. Fast forward to 2025, and the game has changed. Performance marketing is now a powerhouse within digital marketing – sitting at the intersection of…
SEO vs Performance Marketing: Key Differences & Strategy
If you’ve ever sat through a marketing meeting where someone said, “Let’s pause SEO and go all-in on performance marketing,” you’re not alone. This tug-of-war between SEO (Search Engine Optimization) and Performance Marketing happens all the time, especially in growing companies trying to decide where to put their money for the biggest returns. Here’s the…
Scope of Performance Marketing: Career Options and Future
Ever wondered why some marketing campaigns hit the jackpot while others burn through budgets with nothing to show? The secret lies in performance marketing—where every dollar spent is tied to measurable results. Unlike traditional marketing’s “spray and pray” approach, performance marketers thrive in a world of clicks, conversions, and ROI. As businesses increasingly demand proof…
Best Performance Marketing Courses 2025
Let’s face it, there are quite a few places to learn performance marketing courses from. A quick search online will leave you scrolling through endless options, each claiming to be the “ultimate” or “most comprehensive”. But here’s the truth: not all courses are worth your time. Some are outdated, others are too basic, and a…
Difference Between ROAS and Blended ROAS: Ultimate Guide
Measuring the success of advertising spending in digital marketing is necessary for driving business growth. Return on Ad Spend (ROAS) is a key metric that provides valuable insights into the effectiveness of your advertising efforts. But is it the best metric to measure campaign health? Or is there something else that might be more effective?…
Performance Marketing vs Paid Advertising: Are they the same or is there a difference?
Marketing tactics have become varied and complex over years. Among these, performance marketing & paid advertising frequently stand out as key components for companies looking for quantifiable outcomes. Though these terms are frequently used interchangeably, they represent distinct approaches within the marketing spectrum. In this blog, we aim to clarify the differences and similarities between…
How to calculate Lifetime Value (LTV) in performance marketing? A Step-by-Step Guide
Lifetime value (LTV) is a critical metric in performance marketing that helps businesses understand the long-term value of their customers. Calculating LTV accurately allows marketers to make informed decisions about customer acquisition and retention strategies, optimize marketing budgets, and ultimately drive profitability. In this Blog, we will walk you through the process of calculating LTV…
What is the difference between Performance Marketing and Digital Marketing?
Today, marketing is no longer a one-size-fits-all game. Businesses are navigating a landscape that’s constantly shifting – from changing algorithms to evolving consumer behaviors. Amid this flux, two terms get thrown around a lot: Digital Marketing and Performance Marketing. They often sound interchangeable, but they’re far from it. There is a distinct difference between Performance…