Tag: Google Ads
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Competitor Brand Keyword Bidding in Google Ads: What the Delhi High Court Ruling Means for Performance Marketers
If you run Google Ads campaigns in India, one ruling just changed the risk profile of a tactic you’ve probably used for years. On 22 May 2026, the Delhi High Court permanently barred Google from auctioning the registered trademark “HINDWARE” as an ad keyword. The court ruled that bidding on a competitor’s registered brand keyword…
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Google Ads Statistics (2026): What Marketers Need to Know
Introduction Google Ads is still the main player in online advertising in 2026. It owns close to 90% of the search engine market, which basically means if people are looking for something online, chances are they’re doing it on Google. With over 8 billion searches happening every single day, the scale is hard to ignore.…
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A/B Testing in Google Ads: Full 2026 Guide for Beginners
A/B testing in Google Ads is a simple but powerful way to improve your ad performance. It works by running two versions of an ad, usually with one small difference like the headline or CTA, and seeing which one gets better results. Over time, this helps you spend smarter, boost click-through rates, and get more…
