Tag: go to market

Every founder eventually hits the same wall: founder-led sales stops scaling, and the question of who to hire first, and in what order, turns out to be harder than it sounds. According to GTM consultant Jamie Partridge of UpliftGTM, getting this structure wrong produces a predictable set of symptoms, overlapping responsibilities, misaligned incentives, and pipeline…

In most cases, GTM strategy for SAAS products fails before launch day, not after it. The team spends weeks debating channel mix and ad creative while skipping the two decisions that actually determine whether any of it works: who exactly the product is for, and what it’s actually being sold as. Everything downstream, the messaging,…