Tag: digital marketing
The Future of Digital Marketing: Trends & Predictions for 2025 and Beyond
As of February 2025, approximately 67.9% of the global population—equating to 5.56 billion individuals—are active internet users. This significant statistic highlights the deep integration of digital technologies into daily life. Over the past decade, digital marketing has evolved beyond basic email campaigns and static web pages, embracing sophisticated strategies powered by artificial intelligence, social media,…
20 Digital Marketing KPIs to Track Success in 2025
Did you know that businesses integrating both brand and performance marketing can see an ROI increase between 25% and 100%? (Source) Tracking the right digital marketing KPIs is essential for optimizing your marketing efforts and achieving sustainable growth. Key Performance Indicators (KPIs) are measurable values that demonstrate how effectively a company is achieving its business…
The 9 Core Concepts of Marketing for Business Success
What makes some products fly off the shelves while others struggle to gain attention? The secret lies in mastering the core concepts of marketing. These fundamental principles guide how companies identify customer needs, create value, and build lasting relationships with their target audience. Whether you’re running a small business or working on a big marketing…
Top 20 Digital Marketing Platforms in 2025
Have you ever felt overwhelmed by the number of digital marketing platforms available? With so many options ranging from search engines to social media and email marketing, it can be challenging to decide which platform will deliver the best results for your business. The right choice depends on your goals, target audience, and marketing strategy.…
15 Digital Marketing Skills Needed to Become an Expert
Want to make money online? Build a brand? Grow a business? Get a high-paying marketing job? You need digital marketing skills. If you’re a digital marketer looking to level up, or a beginner exploring the field – mastering digital marketing skills is non-negotiable. From search engine marketing (SEM), to social media marketing (SMM) – the…
Top 10 Digital Marketing Challenges with Solutions
So, you put hours into creating the perfect digital marketing strategy. You’ve followed the latest trends, executed a well-planned campaign, and invested in the right tools. But despite all your efforts, you’re still not getting the results you anticipated. This is how complex digital marketing can be. The constant evolution and fierce competition can make…
Difference Between ROAS and Blended ROAS: Ultimate Guide
Measuring the success of advertising spending in digital marketing is necessary for driving business growth. Return on Ad Spend (ROAS) is a key metric that provides valuable insights into the effectiveness of your advertising efforts. But is it the best metric to measure campaign health? Or is there something else that might be more effective?…
What is the difference between Performance Marketing and Digital Marketing?
Today, marketing is no longer a one-size-fits-all game. Businesses are navigating a landscape that’s constantly shifting – from changing algorithms to evolving consumer behaviors. Amid this flux, two terms get thrown around a lot: Digital Marketing and Performance Marketing. They often sound interchangeable, but they’re far from it. There is a distinct difference between Performance…
Best 14 Digital Marketing Books you need to read this year
The digital marketing world is evolving faster than one can imagine. Unless you want to be left behind, you need to adapt too. There are a lot of Digital Marketing Books and other content formats to help with that. However, it is not very easy to learn, adapt, make changes, and stay ahead of the…
Best Skills needed to survive in 2020 – Digital Marketing
According to UNICEF Head, Henrietta H Fore, by 2030 ‘half of the South Asian youth will not be able to find a decent job for the lack of skills’. This is an alarming figure in the scenario where skills like Digital Marketing, Artificial Intelligence and Robotics are taking over. The research by UNICEF shows that…
