Tag: Case Study
Samsung Case Study: Marketing, Strategy & Growth
Samsung is one of those rare companies that has truly reinvented itself over time. From humble beginnings as a small trading company in South Korea in 1938, Samsung has grown into a global tech behemoth, competing neck-to-neck with giants like Apple, Huawei, and Xiaomi. But beyond flashy smartphones and futuristic foldables, Samsung offers a masterclass…
Tesla Case Study: How Tesla Revolutionized the Auto Industry
There are companies that follow trends, and then there’s Tesla, a company that completely reshaped the game. If you’ve ever wondered how a car company with no traditional ads, a polarizing CEO, and a tiny budget compared to legacy automakers ended up leading the electric vehicle race… this case study is for you. We’ll break…
IKEA Case Study: Strategy, Marketing, and Business Model
You’d be hard-pressed to find someone who hasn’t heard of IKEA. With over 400 stores in more than 50 countries, this Swedish brand has transformed from a modest mail-order business to a global icon in home furnishing. IKEA is more than just furniture. It’s a symbol of smart design, affordability, and immersive customer experience. Whether…
Cadbury Case Study: Marketing Strategy, Campaigns & More
If you grew up in India, chances are Cadbury was more than just a chocolate brand, it was a part of your memories. From school victories to Diwali gifting, Cadbury has been present in countless everyday and extraordinary moments. This Cadbury case study explores how a 200-year-old British brand managed to root itself so deeply…
Apple Marketing Case Study: Lessons from the World’s Most Valuable Brand
Apple isn’t just a tech company. It’s a cultural force. From the moment you spot the glowing Apple logo on someone’s MacBook at a coffee shop to the unmistakable white earbuds dangling from a passerby’s ears, you know it’s Apple. That’s the power of branding. This Apple marketing case study dives deep into the core…
Spotify Case Study: Innovation, Strategy & Growth
You know a brand has made it when it becomes the thing people say instead of what they’re doing. Nobody says “I’m going to stream some music.”They just say, “Lemme put on Spotify.”Even if they’re using Apple Music. Spotify has become synonymous with music streaming, like Google is with searching. But that didn’t happen just…
Flipkart Case Study: Marketing & Business Model Analysis
You know that moment when you open Flipkart just to “have a look”… and 30 minutes later your cart is overflowing with stuff you swear you didn’t plan to buy? Yep, we’ve all been there. Flipkart has that effect. Whether it’s stalking the latest smartphone deals, impulse-buying during Big Billion Days, or getting groceries delivered…
Tata Motors Case Study: Strategy, Growth & Innovation
Tata Motors is a name almost every Indian knows. You’ve probably seen their cars, buses, or trucks on the road, or maybe you’ve even owned one. But there’s a lot more to this company than just making vehicles. It’s a brand that took bold steps when others were playing it safe. They launched India’s first…
Patanjali Case Study: Brand Strategy & Growth Analysis
Every once in a while, a brand comes along that rewrites the rules of an entire industry. Patanjali Ayurved is one of those rare names. It didn’t just enter India’s cluttered FMCG space, it disrupted it. From the outside, it may look like another consumer goods brand riding the wave of Ayurveda. But in reality,…
Uber Case Study: Growth, Strategy & What Marketers Can Learn
When you think of companies that have truly changed the game, Uber has to be on that list. In just over a decade, it’s gone from a scrappy startup in San Francisco to a transportation giant operating in hundreds of cities across the globe. The Uber case study is more than just a story about…
