Tag: Case Study

If you’ve ever booked a flight or hotel online in India, there’s a good chance you’ve used it, or at least compared prices on it. But what’s more interesting than the bookings is how this company got here. MMT didn’t just pop up overnight. It built itself during a time when Indians were still figuring…

You know how, in India, getting from point A to B used to be a mini-adventure? You’d have to haggle with auto-walas, wait forever for a cab, and half the time, you’d end up paying more than you should. It wasn’t exactly smooth. That’s the world Ola entered back in 2010. What started as a…

Sometimes, all it takes is a clever idea, a bold marketing move, and a bit of humor to shake up an entire industry. That’s exactly what Dollar Shave Club did. If you’ve ever heard someone say “content marketing can build billion-dollar brands,” they’re probably thinking of DSC. Why should we study the Dollar Shave Club…

Remember that wild time when everyone was running around asking, “Did you get your Jio SIM yet?” Long queues outside Reliance stores. Friends passing around referral codes. Some people carrying two, even three phones, just to make sure they didn’t miss out on the free internet revolution. It was chaos, but the good kind. This…

When you think of Dunkin, what comes to mind first? Coffee? Donuts? Maybe even TikTok collabs. But behind that familiar pink-and-orange logo is one of the best examples of brand reinvention in recent years. From a small donut shop in Massachusetts to a global beverage giant, their journey is packed with clever marketing moves and…

This isn’t just the story of an energy drink. This is how a small beverage brand turned itself into a global media empire, built a culture, and pretty much created a product category that didn’t even exist before. If you’re a marketer or entrepreneur, the Red Bull case study is one you have to study.…

There are companies that follow trends, and then there’s Tesla, a company that completely reshaped the game. If you’ve ever wondered how a car company with no traditional ads, a polarizing CEO, and a tiny budget compared to legacy automakers ended up leading the electric vehicle race… this case study is for you. We’ll break…

You’d be hard-pressed to find someone who hasn’t heard of IKEA. With over 400 stores in more than 50 countries, this Swedish brand has transformed from a modest mail-order business to a global icon in home furnishing. IKEA is more than just furniture. It’s a symbol of smart design, affordability, and immersive customer experience. Whether…