Step-by-step training on set up and optimization of world’s most popular tagging and measurement tool. Learn to connect all your marketing tools, and improve marketing ROI. Become a certified Martech expert.
Course Content
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Course Content
Lesson 1 – GTM Introduction
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Lesson 2 – GTM Account Setup
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Lesson 3 – Dashboard Overview
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Lesson 4 – Tags & Triggers
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Lesson 5 – Data Layer
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Lesson 6 – GTM Installation
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Lesson 7 – GA4 Installation
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Lesson 8 – Variables
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Lesson 9 – Page Tracking
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Lesson 10 – Link Click Tracking
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Lesson 11 – Button Click Tracking
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Lesson 12 – Scroll Depth Tracking
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Lesson 13 – Element Visibility Tracking
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Lesson 14 – Outbound Link Click Tracking
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Lesson 15 – Form Submission – New Page
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Lesson 16 – Form Submission – Element Visibility
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Lesson 17 – Form Submission – Same page (Ajax)
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Lesson 18 – Google Ads – Installation
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