Author: Sakshi Jonwal
Product Backlog vs Sprint Backlog: What’s the Real Difference?
If you’ve dipped your toes into the world of Agile project management, you’ve likely come across the terms product backlog and sprint backlog. They sound pretty similar, and honestly, in casual conversations, people sometimes even mix them up. But here’s the thing – they serve two very different purposes. And not knowing the difference? That…
Marketing Automation Strategy: Full Guide for 2025
Let’s be real: marketing in 2025 isn’t just about posting on social or blasting newsletters. It’s about smart systems, real-time personalization, and doing more with less. That’s exactly where marketing automation steps in – not as some cold, robotic thing, but as a strategic layer that helps you connect with customers better and grow revenue…
Samsung Case Study: Marketing, Strategy & Growth
Samsung is one of those rare companies that has truly reinvented itself over time. From humble beginnings as a small trading company in South Korea in 1938, Samsung has grown into a global tech behemoth, competing neck-to-neck with giants like Apple, Huawei, and Xiaomi. But beyond flashy smartphones and futuristic foldables, Samsung offers a masterclass…
Objection Handling in Sales: Strategies, Steps & Mistakes
Let’s be real, sales isn’t about having the smoothest pitch or the flashiest product anymore. In fact, even if your offer is perfect, you’ll still hear “hmm, not sure,” or “it’s too expensive,” or that vague “I’ll think about it.” That’s where objection handling becomes your real superpower. Objection handling is the art (and science)…
What is Product Leadership? Roles, Skills & Strategy
You’ve probably come across the term product leadership, maybe in a podcast, a panel discussion, or a Slack thread when someone’s talking about scaling a product team. But let’s be honest, it’s one of those phrases that gets thrown around a lot without always being clearly defined. So what does it actually mean? At its…
What are Marketing Metrics? Types, Examples, and Benefits
Ever run a campaign and wonder afterward, “Wait… did that even work?” Yeah, we’ve all been there. You spend hours writing content, designing ads, crafting emails, and posting on socials, and then hope for the best. Maybe you get a few likes, maybe your website traffic ticks up a little, but you’re left staring at…
What is Product Backlog? Meaning, Management, and Examples
Let’s be honest – product development can feel a bit like juggling flaming swords. Between deadlines, user needs, business goals, and constant iterations, it’s easy to lose track of what needs to get done right now and what can wait. That’s where the product backlog steps in. In Agile product development, the product backlog is…
What is a Sprint Backlog? Guide, Benefits & How to Use It
If you’ve spent even a little time around Agile or Scrum teams, you’ve probably heard the term Sprint Backlog get tossed around. Maybe someone mentioned it during a planning meeting. Maybe you spotted it in Jira while poking around. Or maybe you overheard a team arguing about story points next to a wall full of…
What is Geofencing Marketing? A Complete Beginner’s Guide
Imagine this: You’re walking past a coffee shop and suddenly get a notification on your phone: “Hey, it’s latte o’clock! Show this message for 20% off your favorite brew.” That’s Geofencing Marketing in action, and it’s changing the game for businesses, big and small. In today’s mobile-first world, where most of us are practically inseparable…
SEO vs PPC: Key Differences, Pros & When to Use Each
In digital marketing, one of the most common debates you’ll come across is SEO vs PPC. Marketers, founders, and even clients constantly ask: “Should we focus on SEO or run PPC ads?” The answer? It depends – and that’s exactly what this blog will unpack. As we step into 2025, the digital ecosystem has evolved.…
