Author: Puneet Tandon
Is Performance Marketing a Good Career in 2025? (Spoiler: It Depends on You)
Back in the early 2010s, when digital ads were still novel, anyone with basic Google Ads knowledge could run a few campaigns, get decent results, and call themselves a marketing expert. Fast forward to 2025, and the game has changed. Performance marketing is now a powerhouse within digital marketing – sitting at the intersection of…
What is Prompt Engineering and Popular Prompting Techniques (with Example Prompts)
In the age of AI tools like ChatGPT, Gemini, Claude, and Midjourney becoming part of our daily workstreams, one skill is quietly becoming more valuable than ever: prompt engineering. But what exactly is prompt engineering? Is it really worth learning? And what are some practical techniques that can help you get better outputs from AI…
How to Create an AI Marketing Strategy: A Step-by-Step Guide
Artificial Intelligence (AI) isn’t just a buzzword anymore. It’s woven into almost every digital touchpoint we have – from personalized Netflix suggestions to real-time chatbot support on e-commerce sites. If you’re a marketer or entrepreneur, learning how to build an AI marketing strategy isn’t just helpful… it’s essential. But here’s the deal: creating a proper…
What are Zero-Click Searches in SEO: Their Impact, and Strategies
If you’ve been in the SEO or content marketing world for even a short while, you might have heard the term “zero-click searches” buzzing around. At first glance, the phrase seems a bit ominous. After all, isn’t the entire point of SEO to get clicks to your website? Exactly. That’s why zero-click searches have become…
What is an LLM and how does it work? A Marketer’s Guide (Jargon-free)
If you’re a marketer from 2025 and beyond, chances are you’ve already used ChatGPT, Gemini, Perplexity, Copy.ai, or one of those flashy AI content tools. You type something, and poof – out comes a blog post, ad copy, or product description that feels like magic. But here’s the thing: it’s not magic. It’s the result…
What is MCP in AI? A Simple Guide to Model Context Protocol
AI is getting smarter by the day – but let’s be honest, even the most advanced AI sometimes feels… disconnected. Imagine asking your AI assistant to draft an email referencing last week’s meeting notes and attaching the latest report. Sounds simple, right? But most AI tools would stare blankly (if they had eyes), waiting for…
Best Performance Marketing Courses 2025
Let’s face it, there are quite a few places to learn performance marketing courses from. A quick search online will leave you scrolling through endless options, each claiming to be the “ultimate” or “most comprehensive”. But here’s the truth: not all courses are worth your time. Some are outdated, others are too basic, and a…
15 Digital Marketing Skills Needed to Become an Expert
Want to make money online? Build a brand? Grow a business? Get a high-paying marketing job? You need digital marketing skills. If you’re a digital marketer looking to level up, or a beginner exploring the field – mastering digital marketing skills is non-negotiable. From search engine marketing (SEM), to social media marketing (SMM) – the…
What is Hero Section of a Website and How to Make it? Best Practices, Tips & Examples
The hero section is one of the most important elements of web design, often serving as the first impression for new and returning visitors. It’s the large, visually engaging area at the top of a webpage that communicates your primary message and sets the tone for the rest of the site. It is also sometimes…
The Ultimate Guide to Marketing Attribution: Models, Tools, and Best Practices for Success
Marketing attribution is one of the most critical aspects of successful digital and performance marketing today. It helps you understand how various marketing channels contribute to your sales and conversions. Imagine you’re running multiple performance marketing ad campaigns across platforms like Google, Meta, Programmatic, X etc, and running non-paid campaigns via email marketing, SEO etc.…
