Tag: Market Research
AI for Market Research: Tools, Insights and Analysis
Market research has come a long way. A few years ago, it meant long surveys, focus groups in hotel meeting rooms, and weeks (or months) of waiting for results. It was slow, expensive, and sometimes outdated by the time the findings came in. But things are changing fast. AI is stepping in, and it’s making…
8 Types of Market Research to Understand Your Audience
Imagine launching a product you believe is revolutionary—only to watch it fail because no one wanted it. This is where market research becomes your secret weapon. Market research is the process of gathering, analyzing, and interpreting data about your target audience, competitors, and industry trends. It helps businesses make informed decisions, minimize risks, and craft…
