Tag: Branding
Key Functions of Branding in Marketing: A Complete Guide
Branding. It’s that subtle, almost invisible reason you’ll walk an extra block for “your” coffee shop, even though the café next door serves the exact same roast. It’s why you’ll spend more on a pair of sneakers from a brand you trust, or why you’ll order from a delivery app just because its notification made…
Branding vs Marketing: Why It’s Crucial to Know the Difference
Ever wondered why people happily pay ₹1,20,000 for an iPhone but hesitate at a ₹40,000 Android? Or why folks line up outside Nike stores for a new sneaker drop, even when there are cheaper and equally functional shoes available? That’s not just good marketing. That’s branding doing the heavy lifting. On the flip side, ever…