Author: Sakshi Jonwal
Consumer Buying Behaviour: Types, Process & Key Factors
Have you ever stood in a supermarket aisle, staring blankly at three different brands of toothpaste, unsure which one to toss into your cart? Or maybe you’ve spent hours researching laptops online, reading reviews, watching YouTube unboxings, only to buy the one you felt right about? That, right there, is consumer buying behaviour in action.…
SEO vs Performance Marketing: Key Differences & Strategy
If you’ve ever sat through a marketing meeting where someone said, “Let’s pause SEO and go all-in on performance marketing,” you’re not alone. This tug-of-war between SEO (Search Engine Optimization) and Performance Marketing happens all the time, especially in growing companies trying to decide where to put their money for the biggest returns. Here’s the…
Patanjali Case Study: Brand Strategy & Growth Analysis
Every once in a while, a brand comes along that rewrites the rules of an entire industry. Patanjali Ayurved is one of those rare names. It didn’t just enter India’s cluttered FMCG space, it disrupted it. From the outside, it may look like another consumer goods brand riding the wave of Ayurveda. But in reality,…
6 Best AI Marketing Case Studies
It’s hard to scroll through LinkedIn or open a marketing newsletter without seeing something about AI. From bold claims to slick demos, AI is stealing the spotlight in marketing. But beyond the hype, a quiet revolution is unfolding- brands are using artificial intelligence in practical, measurable ways to transform campaigns. In this blog, we dive…
Uber Case Study: Growth, Strategy & What Marketers Can Learn
When you think of companies that have truly changed the game, Uber has to be on that list. In just over a decade, it’s gone from a scrappy startup in San Francisco to a transportation giant operating in hundreds of cities across the globe. The Uber case study is more than just a story about…
20+ Best Digital Marketing Agencies in India (2025)
Ever feel like you’re bleeding marketing money but not seeing results? You’re not alone. In 2025, digital marketing isn’t just about running some ads and hoping for leads. It’s about strategy, data, creative execution, and most importantly, working with the right partners. And let’s be honest, there are hundreds of digital marketing agencies out there…
Swiggy Case Study: How Swiggy Built a Food Delivery Empire
Imagine you’re hungry, it’s raining outside, and cooking just feels like a task.You open an app, place an order, and within minutes, hot food arrives at your doorstep. That experience? It’s powered by companies like Swiggy. This Swiggy case study takes you behind the scenes of how a startup changed the way India eats. Swiggy…
Best SEO Agencies in Chandigarh: Top 19 Picks for 2025
Chandigarh isn’t just known for its well-planned streets and beautiful gardens anymore. Over the last few years, it has quietly grown into a buzzing digital and entrepreneurial hub. With startups popping up left and right, and established businesses embracing the online world post-pandemic, the demand for digital services, especially SEO, has exploded in the city.…
Myntra Case Study: Marketing Strategies That Drive Growth
Ever had an app whisper, “Psst… your size is back in stock, and it’s 20% off, just for you”? That’s not luck. That’s marketing sorcery, and Myntra is freakishly good at it. This isn’t just a fashion app. It’s a living, breathing ecosystem of content, commerce, and customer obsession. Every scroll, every click, every push…
Difference Between Machine Learning and AI Explained
Let’s be real, terms like Artificial Intelligence and Machine Learning get thrown around a lot these days. But most people still confuse the two. And honestly, it’s easy to see why. They’re connected, often used together, and the tech world loves to blur the lines with jargon. But here’s the thing, knowing the difference between…
