30+ Campaign Management Software Picks for 2025

Running campaigns today isn’t as simple as blasting out an email and calling it a day. We’re talking about juggling social media posts, paid ads, email sequences, landing pages, and somehow keeping all of it in sync.

If you’ve ever felt like you’re drowning in tabs, spreadsheets, and screenshots of approval messages… yeah, same.

That’s where campaign management software comes in. It’s the one thing that can help keep all those moving parts, teams, timelines, assets, data, actually working together. Think of it as mission control for your marketing efforts.

But here’s the thing: not all tools are created equal. Some focus purely on emails. Others are built for enterprise teams managing million-dollar ad budgets. And then there are platforms trying to do it all.

So in this guide, I’ve rounded up 30+ campaign tools that actually get the job done, divided by what they’re best at, and who they’re best for. Whether you’re a team of one or twenty, there’s something in here for you.

Wait, What Exactly is Campaign Management Software?

Good question. The term gets thrown around a lot, and honestly, it can mean different things depending on who you ask.

At its core, campaign management software helps you plan, run, and track marketing campaigns, across channels, from start to finish. That could mean email campaigns. Or Facebook ads. Or a multi-week push across email, Instagram, and Google Ads with a landing page and follow-up SMS.

The best tools make it easier to:

• Build campaign timelines
  
• Launch assets across different platforms
  
• Track what’s working and what’s not
  
• Collaborate with your team without endless back-and-forth
  

It’s basically about staying organized, being more effective, and saving your brain from constant chaos.

What Makes a Campaign Tool “Good”?

Okay, so before we dive into specific tools, let’s talk about what actually matters.

A campaign tool might look slick or have cool dashboards, but that doesn’t mean it’ll work for you. What you need really depends on how you work, what you’re running, and who’s involved.

Here are a few things I personally look for (and what most solid teams should too):

1. Handles More Than One Channel

If your campaigns only live in email, cool. But most of us are juggling:

• Email + SMS
  
• Paid ads (Meta, Google, YouTube)
  
• Organic social (Instagram, LinkedIn, etc.)
  
• Landing pages, forms, popups
  

The less you have to bounce between tools, the better. One dashboard to rule them all? Yes, please.

2. Actually Useful Automation

Automation can be magic, or a mess.

Look for stuff like:

• Triggered emails (someone clicked? boom, follow-up.)
  
• Smart scheduling and segmentation
  
• AI that helps with timing or subject lines (not just buzzwords)
  

You don’t need a robot to run your campaigns. You just need tools that do the boring parts for you.

3. Real Analytics

Open rates and click-throughs are fine, but what about:

• Which channel actually drove leads?
  
• Which ad made the sale?
  
• What’s your ROI, not just your reach?
  

If your tool can’t answer that… meh. It’s time to upgrade.

4. Collaboration That Doesn’t Suck

Especially if you’re working in a team, being able to:

• Assign tasks
  
• Approve designs
  
• Keep everyone in the loop
  

…can save you hours. No more “just following up on this again” emails.

5. It Plays Nice With Other Tools

You probably already use a CRM. Maybe a CMS. Definitely Google Analytics. Your campaign software should connect with those, not create more silos.

All-in-One Campaign Management Tools

These are the platforms that try to do it all, email, ads, automation, tracking, CRM, you name it. Great if you’re trying to simplify your stack and keep everything under one roof.

1. HubSpot Marketing Hub

Kind of the go-to for a reason. If you want something that can manage your leads, send emails, post on social, track ads, and keep your sales team in the loop, HubSpot nails it.

Stuff I like:

• Super clean UI
  
• Solid automation builder
  
• Everything connects: email, sales, landing pages, reports
  

Downside? It’s not cheap. But if you can afford it (or get started on the free tier), it’s a game-changer.

2. Salesforce Marketing Cloud

This one’s more of a heavy-hitter. If you’re running complex campaigns at scale, and already using Salesforce, it makes sense to keep everything in the same ecosystem.

It’s got:

• Ridiculous personalization capabilities
  
• Real-time data syncing with CRM
  
• Cross-channel automation that actually works
  

Definitely built for big teams and big budgets. But incredibly powerful if that’s you.

3. Creatio CRM

You might not have heard of this one, but it’s low-key awesome, especially for B2B. It’s a CRM with serious campaign tools baked in.

What’s cool:

• Visual automation workflows (really nice UX)
  
• Good balance of power vs. simplicity
  
• Works well for small-to-mid sized teams
  

Think of it as the sweet spot between HubSpot and Salesforce.

Email & Multichannel Automation

These tools focus on helping you reach people across email, SMS, and more, with automation that actually works, even if you’re not a tech wizard.

4. GetResponse

If you’re running webinars, automating emails, and want live chat too, GetResponse wraps all of that into one clean platform. It’s great for marketers who need more than just email, especially for nurturing leads through content.

Why choose GetResponse:

• Built-in webinar hosting (rare feature)
  
• Visual automation builder
  
• Landing pages, popups, and chat included
  
• Strong lead generation tools
  

5. Brevo (formerly Sendinblue)

One of the most budget-friendly automation tools out there, Brevo gives you multichannel features (email, SMS, chat) without burning through your marketing budget. Super popular among startups and SMBs.

Why choose Brevo:

• Free plan with generous limits
  
• SMS and WhatsApp campaigns
  
• Built-in CRM and chatbot
  
• GDPR-ready (great for EU audiences)

6. MailerLite

Simple, clean, and fast, MailerLite is perfect if you just want to build nice emails, send them easily, and maybe whip up a landing page or two. Zero bloat, but powerful where it counts.

Why choose MailerLite:

• Drag-and-drop editor that’s actually easy
  
• Great email deliverability
  
• Landing pages and signup forms
  
• Very affordable pricing tiers

7. Campaigner

For marketers who care deeply about segmentation and deliverability, Campaigner brings robust tools under the hood. It’s a bit more technical, but super effective if you need serious control over your lists and triggers.

Why choose Campaigner:

• Advanced automation workflows
  
• Dynamic content personalization
  
• A/B testing for subject lines, content, and more
  
• Powerful email list management

8. EmailOctopus

If you’re scaling up and want to keep costs down, EmailOctopus is a solid pick. It’s built on Amazon SES, so it’s fast and inexpensive, great for startups, nonprofits, or anyone watching their spend.

Why choose EmailOctopus:

• One of the most affordable options
  
• Integrates easily with forms and landing pages
  
• Simple automation for newsletters and drips
  
• Clean, modern interface

9. emBlue

Mostly used across Latin America, emBlue offers omnichannel features with a regional edge. It combines email, SMS, push notifications, and even WhatsApp into one platform, with a strong focus on engagement.

Why choose emBlue:

• Multi-channel campaigns with a regional focus
  
• Marketing automation and audience segmentation
  
• WhatsApp and push notifications included
  
• Real-time campaign tracking

10. MailChimp

MailChimp has gone from a scrappy email tool to a full-fledged marketing platform. While it’s not the cheapest anymore, it still shines for email automation, audience segmentation, and ad integrations.

Why choose MailChimp:

• Powerful automation for email + ads
  
• Pre-built templates and journeys
  
• Detailed analytics and reporting
  
• Easy-to-use even for beginners

Also Read: Best AI Writing Tools in 2025

CRM & Lead-Nurturing Campaigns

These tools blend CRM features with campaign automation, so you’re not just collecting leads, you’re actually doing something smart with them. Perfect for keeping contacts warm and moving them closer to a sale.

11. Keap

Keap is ideal for small business owners who want to automate follow-ups, book appointments, and even send invoices, all without needing a full team. It’s like your marketing and admin assistant rolled into one.

Why choose Keap:

• Built-in CRM + email + invoicing
  
• Easy automations for lead follow-up
  
• Great for service-based businesses
  
• Drag-and-drop builder feels super intuitive

12. Zoho CRM

If you need something flexible, affordable, and surprisingly powerful, Zoho CRM is a solid bet. It works across sales and marketing, and it integrates nicely with the rest of Zoho’s massive toolkit.

Why choose Zoho CRM:

• Complete CRM with email campaign tools
  
• Strong automation without the high cost
  
• Easily scales from solo to mid-size teams
  
• Native integrations with other Zoho apps

13. EngageBay

EngageBay tries to give you everything, CRM, marketing automation, customer support, in one clean dashboard. It’s perfect for startups or small teams that don’t want to duct tape a dozen tools together.

Why choose EngageBay:

• All-in-one system: CRM + marketing + support
  
• Affordable compared to bigger platforms
  
• Visual campaign builder and email workflows
  
• Lifetime free plan for smaller use cases

14. SharpSpring (by Constant Contact)

SharpSpring is a favorite among marketing agencies because it tracks user behavior deeply and makes retargeting easy. It’s more advanced, but powerful if you want real insight into how people engage.

Why choose SharpSpring:

• Behavioral-based email automation
  
• Full CRM with lead scoring
  
• Agency-friendly pricing and tools
  
• Detailed tracking from first visit to close

15. GreenRope

GreenRope is what you get when you combine CRM, marketing automation, email, and even project management into one tool. It’s got a bit of a learning curve, but it’s a beast once you’re in.

Why choose GreenRope:

• All-in-one: CRM + email + SMS + tasks
  
• Strong for long customer journeys
  
• Includes event tracking and ticketing
  
• Built-in analytics across channels

16. LeadMaster

Not the flashiest name, but LeadMaster gets the job done, especially if you need detailed tracking of leads and their journey through your funnel. It’s built for marketers who want numbers and control.

Why choose LeadMaster:

• Focused lead tracking and scoring
  
• Works well with email + voice campaigns
  
• Detailed campaign insights
  
• Suits call centers and B2B lead gen

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E‑commerce & Transactional Campaigns

If you’re running an online store, these tools are designed to help you bring back cart abandoners, trigger product-specific campaigns, and drive repeat purchases through smart automation.

17. Omnisend

Built for ecommerce from the ground up, Omnisend makes it easy to run email and SMS campaigns that actually tie into what people are browsing, buying, or abandoning.

Why choose Omnisend:

• Pre-built ecommerce automation (cart, browse, order follow-ups)
  
• Email + SMS + push notifications
  
• Easy Shopify, WooCommerce, BigCommerce integrations
  
• Drag-and-drop builder with dynamic content

18. Maropost

If you’re running a large ecommerce brand and need serious scale, Maropost is worth a look. It’s more enterprise than DIY, but it handles high-volume campaigns really well.

Why choose Maropost:

• Powerful automation engine for ecommerce journeys
  
• Unified customer data and segmentation
  
• Advanced personalization for product recommendations
  
• Strong deliverability and scalability for big lists
  

Also Read: Marketing Attribution Software Tools & Strategies

Social & Ad Campaign Management

These tools focus on scheduling content, managing paid ads, or boosting your campaigns through viral sharing. If your marketing mix includes social or paid media (and honestly, whose doesn’t?), these are worth a look.

19. Hootsuite

Hootsuite is one of the OGs of social media management. If you’re looking to plan, post, and track your content across multiple platforms from one place, it’s still one of the most solid options out there.

Why choose Hootsuite:

• Schedule across Instagram, LinkedIn, X, and more
  
• Analytics on engagement, reach, and follower growth
  
• Built-in content calendar
  
• Great for social teams managing multiple accounts

20. Semrush

Most people know Semrush for SEO, but it’s also great for managing and analyzing paid campaigns, especially if you’re running Google Ads or trying to optimize your search presence alongside content.

Why choose Semrush:

• Keyword and ad tracking for Google and Bing
  
• Competitor analysis for search + PPC
  
• On-page and backlink audits
  
• Excellent for content + paid strategy alignment

21. Choozle

If you’re curious about programmatic ads but don’t want to go through a massive agency, Choozle gives you a DIY way to get started with digital ad campaigns, on your terms.

Why choose Choozle:

• Run display, video, and retargeting ads
  
• No crazy setup fees or minimums
  
• Audience targeting based on intent and behavior
  
• Campaign dashboard that’s actually readable

22. Transpond

Transpond combines email newsletters with ad campaign tools, giving you an easy way to reach your audience and track how they interact with both content and promotions.

Why choose Transpond:

• Drag-and-drop newsletter builder
  
• Simple ad campaign setup
  
• Analytics baked into every send
  
• Good fit for creators, small businesses, or newsletters with offers

23. Referral Factory

Want your customers to do your marketing for you? Referral Factory helps you build viral loops through customized referral programs. No developer needed.

Why choose Referral Factory:

• Launch referral campaigns in minutes
  
• Works with your CRM and tools like HubSpot or Salesforce
  
• Templates for ecommerce, B2B, SaaS, and more
  
• Ideal for viral growth on a budget

Also Read: Top 15 PLM Software

Campaign Tracking, Optimization & Analytics

Running a campaign is one thing, knowing what worked and what flopped is another. These tools give you clarity, especially when you’re juggling multiple platforms and need to make smarter decisions.

24. Diginius Insight

This is a powerhouse if you want deep tracking, multi-channel attribution, and clear dashboards that tell you what’s working across ads, search, and more.

Why choose Diginius Insight:

• Combines PPC, SEO, and conversion tracking
  
• Works with Google Ads, Bing, Meta, and more
  
• Excellent for marketing teams and agencies
  
• Focused on optimization, not just reporting

25. Ortto

Ortto is part CDP, part marketing automation tool, and part journey tracker. It gives you a full picture of the customer lifecycle, not just individual campaign stats.

Why choose Ortto:

• Visual journey builder + behavior tracking
  
• Centralizes data from multiple platforms
  
• Great for SaaS, ecommerce, and lead gen
  
• Helps connect the dots between touchpoints

26. Thryv

Thryv is an all-in-one tool aimed at small businesses, CRM, appointments, reviews, campaigns, you name it. The campaign tools are solid, especially for service-based businesses trying to streamline operations.

Why choose Thryv:

• Combines CRM + marketing automation
  
• Text, email, and social campaigns
  
• Client communications and appointments in one place
  
• Ideal for local businesses or solo operators

27. 1PointMail

Designed for high-volume senders, 1PointMail is built to deliver campaigns at scale. It’s used by large orgs, including political groups and nonprofits, that can’t afford missed inboxes.

Why choose 1PointMail:

• Enterprise-grade deliverability
  
• Detailed tracking and list hygiene tools
  
• Built for compliance-heavy industries
  
• Focus on outreach at scale

28. SimpleCRM

Don’t let the name fool you, SimpleCRM does more than the basics. It’s a good choice if you want basic campaign tracking with the benefits of a CRM system built in.

Why choose SimpleCRM:

• Visual dashboards for campaign performance
  
• Lead tracking and segmentation
  
• Integrated email and task flows
  
• Easy to use and lightweight

29. Agile CRM

Agile CRM blends sales, marketing, and service into one. If you’re looking for email automation, contact tracking, and deal pipelines all under one roof, it’s a smart budget-friendly pick.

Why choose Agile CRM:

• Email campaigns + lead scoring
  
• Sales pipeline + CRM functionality
  
• Web tracking and social integration
  
• Great for small-to-mid size teams

Also Read: Best AI SEO Tools to Boost Rankings

Project & Workflow-Centric Management

Sometimes, the hardest part of running a campaign isn’t the marketing, it’s the logistics. These tools help you stay on top of planning, approvals, and content management, especially if you’re coordinating with multiple people or departments.

30. Airtable

Think of Airtable as a spreadsheet on steroids. You can build a fully customized campaign tracker with views for timelines, assets, briefs, and approvals, all in one place.

Why choose Airtable:

• Totally customizable campaign planning
  
• Switch between grid, calendar, kanban, and gallery views
  
• Link campaign assets, tasks, and owners
  
• Works great for content calendars and multi-team workflows

31. monday.com

Monday is a visual project management tool that adapts well to marketing. Whether you’re launching a product or managing a multi-phase ad campaign, it keeps everything (and everyone) moving.

Why choose monday.com:

• Pre-built templates for marketing campaigns
  
• Task assignment, file sharing, deadlines, and automations
  
• Easy to scale from small teams to large marketing departments
  
• Integrates with Google Drive, Slack, and many CRMs

Also Read: Best WhatsApp Marketing Software Tools

Enterprise‑Grade Suites & Deep Integrations

These platforms are for serious marketing ops, teams that need tight control, data security, advanced automation, and support for high-stakes campaigns across the globe. Definitely not starter tools, but super powerful.

32. HCL Unica

Unica is a beast in the enterprise marketing world. It’s designed for large-scale, high-touch, data-driven campaigns that need precise segmentation and control.

Why choose HCL Unica:

• Built for complex customer journeys
  
• Advanced campaign segmentation and targeting
  
• On-premise and cloud options
  
• Enterprise security and compliance baked in

33. Adobe Experience Cloud

This one’s for teams who need end-to-end digital marketing, from asset creation to campaign delivery and analytics. It’s deeply integrated with Adobe’s creative suite, which is a big bonus for content-heavy campaigns.

Why choose Adobe Experience Cloud:

• Personalization and real-time customer data
  
• Connects creative assets directly to campaigns
  
• Powerful audience segmentation and testing
  
• Integrates with Adobe Analytics and Adobe Target

34. Smartsheet + Brandfolder

Smartsheet is a project management tool, but paired with Brandfolder (a digital asset management system), it becomes a powerful campaign planning and execution engine, especially for brand teams.

Why choose Smartsheet + Brandfolder:

• Project timelines + creative asset management
  
• Role-based approvals and feedback loops
  
• DAM ensures brand consistency across campaigns
  
• Great for in-house marketing and agency teams alike

Also Read: 30 Keyword Research Tools for Every Use Case

How to Choose the Right Campaign Management Software

With so many tools out there, choosing one can feel… kind of overwhelming. So let’s break it down in a way that actually helps.

Here’s how I’d go about it if I were starting fresh:

1. Start with your goals

Are you trying to:

• Grow an email list?
  
• Nurture leads into customers?
  
• Launch multi-channel campaigns?
  
• Manage a sales pipeline?
  
• Run social ads and track ROI?
  

Different goals = different tools. Get clear on this before comparing features.

2. Know your channels

If most of your action happens on email and Instagram, don’t overpay for a full-stack ad solution. But if you’re running ads + email + SMS, you’ll want something that connects it all.

3. Look at team size

Are you solo? Working with a small team? Or managing a department? Some tools are perfect for freelancers, others are built for enterprise teams with 10+ people in the platform daily.

4. Prioritize ease of use

A super-powerful platform is useless if no one on your team understands how to use it. Look for clean dashboards, visual workflows, and good onboarding help.

5. Think long-term

You might start small now, but if you’re planning to grow, choose software that can grow with you. Look for things like:

• Custom automation
  
• Role permissions
  
• Integration options
  
• Reporting flexibility
  

6. Do a real-world test

Most platforms offer free trials or demos. Use them. Set up a basic campaign. Invite a teammate. See how it feels. That’s more useful than any sales deck.

Also Read: Top Online Reputation Management (ORM)Tools

Add‑On Tools & Niche Enhancers

Sometimes, you don’t need to switch platforms, you just need a little extra support in a specific area. These tools aren’t full campaign managers, but they’re excellent add-ons that can supercharge your existing stack.

1. Semrush

We mentioned it earlier under paid campaigns, but it’s worth calling out again. Whether you’re doing SEO, PPC, or competitor research, Semrush is a powerful tool to add better targeting and tracking to your campaigns.

2. Airtable / monday.com

Already using another tool for email or CRM? You can still bring order to your campaign planning with tools like Airtable or monday.com. They’re flexible, visual, and great for cross-team collaboration.

3. Referral Factory

If word-of-mouth or user referrals could help you grow (and let’s be honest, when couldn’t they?), this tool helps you spin up a referral campaign with almost no technical hassle. Great for ecommerce, SaaS, or community-based products.

Comparison Table – Campaign Management Software

Conclusion

Choosing the right campaign management software isn’t about finding the “best” tool, it’s about finding the one that fits your team, your goals, and your workflows. Start by figuring out what you need to achieve, then use the criteria we outlined to compare tools by category. Once you’ve got a shortlist, run a real test drive, don’t just rely on demos.

Whether you’re sending emails, launching social campaigns, or running full-funnel automations, the right platform can save you hours and help you grow smarter.

FAQs: Campaign Management Software