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Online Self-Paced Course
Master Google Tag Manager (GTM) without any Tech Skills
Go from Zero to Hero in Tracking & Measurement (and make 12-17 LPA)
⭐⭐⭐⭐⭐
4.9/5 (Google Reviews)
Step-by-step training on set up and optimization of world's most popular tagging and measurement tool. Learn to connect all your marketing tools, and improve marketing ROI.
Normally ₹10,000 85% OFF – Lifetime Access
Watch the course intro video👇
Mentored by:
Karan K. - Growth Specialist @ Young Urban Project
8+ years experience in growing brands by leveraging data and analytics.
Lifetime Access
979+ Learners
Get certified
Private Community
Bonuses worth ₹30K
Why you should drop everything and join this course today:
Simplified step-by-step video lessons make GTM easy, even for beginners.
Learn to connect Google Analytics, Facebook Pixel, and more—get every click and conversion tracked.
Watch your mentor (Karan) do real-life setup and integrations in a step-by-step and simple way so you can learn and implement them along with him.
Most mid-to-senior digital and performance marketing roles have a mandatory requirement of Google Tag Manager skills.
This course covers the latest 2025 strategies that will help you setup tracking for most common use cases.
You will get access to readymade templates that will help you setup tracking and measurement in a jiffy.
Attention: Digital & Performance Marketers!!
Mastering Google Tag Manager should be on Top of Your List. Here's why:
Tracking user actions on your website is crucial for understanding your audience and making informed decisions. But when you try to set up Google Tag Manager (GTM), it feels like you’re drowning in a sea of complicated terms, codes, and connections.
You’re not alone — many people find GTM intimidating and overwhelming, especially those without a tech background.
Imagine losing valuable customer data because of an incorrectly set up tracking system. Imagine missing out on crucial insights that could have doubled your sales, simply because the process seemed too complex.
The frustration of trying to figure it all out on your own is real, and it’s costing you time, money, and peace of mind.
But what if setting up GTM could be as easy as following a simple recipe?
With our Google Tag Manager Course, you’ll get clear, step-by-step instructions that break down every aspect of GTM—no technical jargon, no guesswork.
You’ll learn how to connect Google Analytics, Facebook Pixel, and other tools seamlessly. By the end of the course, you’ll have a fully functioning tracking system that captures every valuable data point on your site.
Plus, you will now be fit to get selected for High-Paying jobs with top companies that you could only dream about – but now, they can be a reality!
Finally, a Google Tag Manager Course designed for Data-driven Marketers
Here's what you will get:
- 33+ Hi-Quality video tutorials to get you started Fast!
- Step-by-step tracking guide for beginners and intermediates.
- Get readymade Code snippets for Advanced tracking use cases.
- Get an Industry-recognized certification to present to recruiters.
- Lifetime Access so you can comeback to learn any time.
- 24x7 Access on any device (desktop or mobile).
What our Learner's say about us
"Step-by-step and super practical. Made Google Tag Manager feel simple and usable."
Laxmi Priya
Performance Marketer
"Clear explanations with real-world examples. Perfect for upskilling in marketing analytics."
Aruna S
SAAS Product Marketer
"Detailed tracking walkthroughs that actually build confidence. Best decision I made."
Nirmal Tom
Digital Marketing Manager
"Explains every step clearly. Finally confident about how GTM really works.."
Supriya Chattar
Performance Marketer
"Turned GTM from intimidating to intuitive. Now I track better and make data-driven decisions."
Michelle D'Souza
Marketer
"One of the most thorough GTM courses out there. Covers GA4, Meta, and Google Ads practically."
Kirti Verma
Digital Marketer
Course Curriculum
Learn tracking and measuring like a pro with the most comprehensive and top-rated Google Tag Manager (GTM) course in market!
Module 1
GTM Fundamentals
- Basics of Google Tag manager
- Create a GTM account to start your data-collection setup
- Learning the inside-out of GTM interface
- Using Tags to integrate your website with any app
- Using Triggers to ‘listen’ to any actions that users take
- Variables – how to get session and user details for deeper analysis
- The unsung hero of GTM – Data Layer
Module 2
Connect website & GA4 with GTM
- GTM integration – Start sending data instantly
- How to integrate GA4 and GTM to uncover hidden data
- Establishing GA4 and GTM connection easily
- How to set up reusable variables to save time and minimize errors
Module 3
Engagement tracking
- Tracking the most popular webpages on a website
- Link Click Tracking – Reveal how users interact with links
- Use Button Click Tracking to place CTAs where they convert most
- Accurately track the percentage of page scrolled by a user
- Find out how many users actually saw a specifc element on a page
- Simplify tracking of outbound links
- Proven URL-based method to track Lead Form Submissions
- Tracking form submissions using Element Visibility
- Advanced: Using HTML tags to track form submissions
Module 4
Deploying 3rd party tracking pixels
- Unleash the power of Google Ads with GTM
- Setting up Conversion Tags for Google Ads
- Setting Remarketing Tags for Google Ads
- Installing Facebook (Meta) Pixel without code
- Installing pixel for Quora Ads
- Installing Pinterest Tag
- Connection LinkedIn Tag for campaign tracking
Module 5
Cookies
- Learn to create custom HTML tags to store user data in cookies
- Verify cookie implementation using plugins
- Troubleshooting cookies using inspect mode
- Creating 1st Party Cookie Variable
- Enhance your tags with cookie-based triggers
- Remove or reset cookies effectively for privacy compliance
Module 6
Server side tagging setup
- Important! Difference between server side and client side tagging
- Why use Server-side tracking?
- Where to host server-side container
- Create a secure environment (Server side container) on GTM that processes and manages tracking data before sending to third party platform
- Connect GTM container with server
- Learn how to send data to the server side container
- Learn how to send data from the server side container to the 3rd-party platforms
Module 7
Installing Facebook Conversion API
- Get started instantly using pre-configured templates
- Configure client-side tracking for Facebook Conversion API (CAPI)
- Create server-side components for conversion tracking
- Setup the base conversion API
- Learn how to implement CAPI for advanced targeted tracking
- Create custom javaScript variables
- Push JavaScript variables to dataLayer
- Sending user details in dataLayer variables to Facebook event parameters
Module 8
Installing Conversion API using Stape (Free Plan)
- Stape CAPI gateway vs Server GTM hosting
- Setting up Stape server container
- GTM client-side CAPI configuration
- GTM server-side CAPI configuration
- Event Deduplication
🎉 85% off only for today
Enroll before 27th Jul, 11:59 PM to get Premium Bonuses worth ₹30,000
Get exclusive bonuses and resources to step up your GTM game
Bonus 1: GTM Code Snippets
Essential readymade Code Snippets for advanced use cases
Worth ₹10000
🎁 GET FOR FREE!
Bonus 2: GTM Audit Checklist
Your go-to resource to remove any guesswork while implementation
Worth ₹10000
🎁 GET FOR FREE!
Bonus 3: Premium Community
Exclusive access to a community of likeminded peers
Worth ₹10000
🎁 GET FOR FREE!
🎉 Enroll before 27th Jul, 11:59 PM to get bonuses worth ₹30,000 🎉
Who will get unparalleled benefits from this course:
Who need marketing analytics to make data-driven decisions
Who want to optimize their campaigns on the basis of data and improve ROI.
Who want to track user actions and improve their business performance through better data insights.
Who want to build a solid foundation in GTM and enhance their job prospects
Who want to monitor website performance, user engagement, and implement tracking for SEO campaigns
Who want to integrate various marketing tracking tools to uncover valuable user behaviour insights.
Who want to track user interactions with products, and gather insights for product improvement
Who want to monitor how users interact with design elements and optimize user experience.
900+ learners have already benefitted
They have grown their earnings by upto 238%
Karan Kathuria
Growth Marketer @
Meet Your Mentor
- Seasoned Growth & Analytics specialist with 8+ years experience.
- Worked with brands such as PwC, Grip Invest, Competishun, Naam.ai, Crejo.fun, and others.
- Managed over 50 Crore in advertising budget
- Led comprehensive web and app tracking projects for multiple brands.
- Grew revenue by 275% by leveraging accurate tracking and measurement
Exclusive VIP Community,
to help you solve all your doubts!
We believe that the true challenge begins after you complete an online course and start implementing the learnings. We want to be there with you at that time to help you out.
Doubts answered by Team YUP
Each query is answered by our team of Copywriting experts. It's like getting lifetime access to your mentors.
Active VIP Community
Learn from the experiments of your fellow learners in our community and get inspired by their success stories.
Get Certified
Complete all modules successfully and receive a certificate. This certificate is:
- Official & Verified by Young Urban Project
- Shareable on LinkedIn and with employers
- Useful to enhance professional credibility
Quick Recap:
- 33+ high-value on-demand video lessons
- Step-by-step tracking guides for beginners and intermediates
- Readymade Code snippets for advanced tracking scenarios
- Industry-recognized certification
And bonuses worth ₹30K
- Premium Code Snippets Library: Worth ₹10,000—Access ready-to-use code snippets for advanced GTM setups.
- Premium GTM Audit Checklist: Forget the guesswork and set up GTM accounts like a pro.
- Exclusive Marketing Community Access: Worth ₹10,000—Join a supportive community of fellow learners and experts to network.
Hours
Minutes
Seconds
Regular price: ₹9999 Only
₹1499 Only
+ GST
- Launch Offer: Save ₹8500 today
- Enroll before 27th Jul 11:59 PM to get this offer
- Limited time offer only
Hear what 500+ students have to say about our course 😊 →
Learn the inside out of Google Tag Manager and become a 0.1% Data-driven professional
About Google Tag Manager
About Google Tag Manager Course
GTM in different job roles
About Google Tag Manager
Q: What is Google Tag Manager, and why is it important?
Google Tag Manager (GTM) is a free tool that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website or mobile app without needing to modify the code directly. It acts as a container for all your tags, enabling you to update and manage them from a central interface without relying on a developer.
Q: Why is Google Tag Manager important?
GTM simplifies the process of implementing and managing various tracking codes, reducing the need for constant developer support. This not only speeds up the process of launching marketing and analytics tools but also minimizes the risk of errors that can occur when manually adding code to your site. With GTM, you can efficiently track user behavior, measure campaign performance, and make data-driven decisions to optimize your website and marketing efforts. Whether you’re a business owner, marketer, or analyst, mastering GTM is crucial for gaining deeper insights into your audience and improving overall website performance.
Q: Can I really learn GTM without a technical background?
Absolutely! Our Google Tag Manager Mastery Course is designed for beginners, with step-by-step guides that make GTM easy to learn, even if you have no coding or web development experience. You’ll start with the basics and gradually move to more advanced setups, using real-world examples. By the end of the course, you’ll confidently manage GTM, gaining greater control over your website’s data—no prior technical knowledge needed.
About Google Tag Manager Course
Q: How is this course different from any other Google Tag Manager course online?
The Google Tag Manager Mastery Course by Young Urban Project is ideal for beginners, offering simple, step-by-step guides without assuming any technical background. It emphasizes hands-on learning with 30+ practical video lessons, covering both basic and advanced tracking setups like Google Analytics and Facebook Pixel. Unlike other courses, we provide lifetime access to materials, ₹30,000 worth of bonuses, and an industry-recognized certification, giving you everything you need to master GTM and showcase your skills.
Q: How long can I access the course?
You will have lifetime access to the course content.
Q: How will I get course access after making a payment?
You will get the login access for your course dashboard within a few minutes of making a purchase on your mail. If you are already enrolled in any other self-paced course by Young Urban Project, you will see the course added in your existing dashboard.
Q: I have made the payment but haven’t received any mail.
No worries. Just send a mail to hello[at]youngurbanproject.com and we will assist you at the earliest.
Q: Can I modify my enrolment or get a refund?
Due to the digital nature of our products, we do not offer modifications to the enrolment or refunds. We urge learners to go through the course details before making a purchase decision.
GTM in different job roles
Q: Why should Marketers learn using Google Tag Manager?
Google Tag Manager (GTM) lets marketers manage and deploy tracking codes without needing developers. With GTM, you can:
Streamline campaign tracking across platforms like Google Analytics and Facebook Pixel.
Make data-driven decisions by tracking user interactions.
Gain flexibility and control by managing tags yourself.
Save time and resources by reducing reliance on developers.
Future-proof your skills in a data-driven marketing landscape.
GTM empowers you to optimize campaigns and gain deeper insights, driving better results.
Why should Product Marketers (PMMs) and Product Managers (PMs) learn Google Tag Manager?
Google Tag Manager (GTM) empowers Product Marketers and Product Managers with the ability to track user interactions and gather actionable insights without relying on developers. By learning GTM, PMMs can precisely measure the impact of their campaigns, optimize product messaging, and refine user experiences. For PMs, GTM offers the ability to monitor product usage, test features, and make data-driven decisions that enhance product performance and user satisfaction. In a fast-paced product environment, mastering GTM provides both roles with greater control, agility, and insight into user behavior, driving better outcomes for the product and the business.
Q: Why should UI/UX designers learn Google Tag Manager?
Google Tag Manager (GTM) helps UI/UX designers track user interactions with design elements in real-time, providing valuable insights into user behavior. By learning GTM, designers can test and refine their designs based on data, improve user experiences, and collaborate more effectively with marketing and development teams—all without needing to write code. This leads to more informed design decisions and a better overall user experience.
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