Live Cohort-based Program
12-week Product Management Course Online
Begin or transition into a product role with our Mentor-led online Product Management Course. This course covers essential concepts and strategies required to succeed as a Product Manager. Learn live, guided by expert instructors in an interactive environment. Whether you're new to Product Management or want to enhance your skills, our course will help you excel.
Live Classes | 1-on-1 Support | Career Assistance
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Course Highlights
Introducing the best Product Management course in market
Product management is a crucial discipline in business and tech. It revolves around the process of developing, launching, and managing products effectively to meet market needs and achieve business objectives. A product manager(PM) plays a pivotal role in overseeing every stage of a product's lifecycle, from ideation to launch and beyond. This involves tasks such as market research, identifying customer needs, defining product requirements, and collaborating with cross-functional teams like engineering, design, and marketing.
A well-executed product management strategy can lead to the creation of successful products that resonate with customers and drive business growth.
Our online product management course is designed to equip aspiring product managers with the essential skills and knowledge needed to excel in this dynamic field. Through comprehensive Live lessons, practical exercises, and real-world case studies, participants will learn how to navigate the complexities of product management and take their careers to new heights.
Course Curriculum
Learn each topic in-depth and get confident to get better ROI. Crack any interview you apply for.
- Understanding products and their types
- Introduction to Product Management
- Who is a Product Manager
- Skills required to be a successful PM
- Understanding the Product Lifecycle
- 7-step Product management framework
- Career roadmap for aspiring PMs
Product case study – Swiggy
- What is Product discovery
- 6-phase product discovery process
- Aligning the product team
- Techniques for Performing user research
- Formulating a Problem Statement
- Research artefacts & deliverables
- User personas & Empathy mapping
- Sources of Product ideas
- Phases of growth for a Product company
- Understanding Product Market Fit (PMF)
- What is Product Vision (with real-world examples)
- Understanding Target Users & Customers
- Who are stakeholders
- Types of competitors and how to analyse them
- Value curve analysis, Competitive landscape analysis, Feature analysis
- Market sizing methods
- Solution ideation and techniques to do it
- Understanding Prioritization
- Prioritization methods: RICE, Kano model, MoSCoW model
- Solution prototyping & types of prototypes
- Steps to build a Prototype
- Conduction Minimum Viable Experiments (MVE)
- Walkthrough of Figma (design & prototyping tool)
- Defining and documenting product requirements and user stories
- Creating and maintaining product backlog and product roadmap
- Using agile and scrum methodologies and artifacts
- Writing and executing acceptance criteria and test cases
- Using product management software and collaboration tools
- Product Development Team Structure
- Agile Product Management
- Scrum & Kanban methods
- Stakeholder alignment & communication
- Using OKRs
- Components of a Product Launch
- Post-launch responsibilities of a PM
- Collecting and analysing product data and user feedback
- Using product analytics tools and metrics
- Performing A/B testing and multivariate testing
- Optimizing product performance and user retention
- Identifying and resolving product issues and bugs
- Tools: MixPanel, Google Analytics, Adobe analytics
- PM’s role in Product Marketing
- Defining the Target Audience & Segmentation
- Setting KPIs at TOFU, MOFU, BOFU
- Crafting a value proposition & Positioning
- Pricing strategies
- Selecting distribution strategies
- Growth hacking & AARRR funnel
- User acquisition and engagement
- Increasing product awareness & brand recognition
- What is product innovation
- Various types of product innovation
- How to Foster Creativity in Product Teams
- Case studies: Google, Netflix, OpenAI
- Design thinking framework
- Innovation frameworks: SCAMPER, JTBD
- Running experiments & learning from failures
- Developing and demonstrating product leadership and management skills
- Building and leading product team and product culture
- Mentoring and coaching product managers and product owners
- Influencing and persuading senior management and executives
- Managing product portfolio and product lifecycle
- Why PMs need to understand Tech
- Software Development Fundamentals
- Tech stacks used in Product Companies
- Software Development Lifecycle
- What is GitHub?
- Understanding Data Flow
- Databases & SQL
- Cloud Computing Essentials
- API Fundamentals
- Generative AI for PMs
- Prompting for PMs
- How to find openings and apply
- How to prepare for PM interviews
- Common questions and frameworks
- Handling rejection and follow-up
- Evaluating and comparing job offers
- Transitioning and succeeding in a new rol
Limited Seats. Apply now to avoid missing out!
WHO IS A PRODUCT MANAGER?
And who can become one?
A product manager is the professional who identifies the customer need and the larger business objectives that a product or feature will fulfill, articulates what success looks like for a product, and rallies a team to turn that vision into a reality. This course will help anyone who aspires to crack this role.
- Tech Folks / SDEs
- Marketing & Sales folks
- UI/UX Designers
- Management consultants
- Founders
- MBA grads
- Project managers
- Business Analysts
- Finance folks
- Anyone with passion
Product Management pays 240% more than industry average
16 LPA
average salary
10 LPA
base salary
1+ Cr PA
highest salary
35,000+ PM jobs in India
Our alumni work here:
& MANY MANY MORE...
Master Industry Standard Tools
And more!
Get Certified by Young Urban Project.
We will also assist you with getting certificates from Google, Hubspot and more.
Get mentored by top experts
Siddhartha R
Head of Growth, Ex-Swiggy, IIM-A
Animesh S
Growth Product Manager
Dhananjay A
Sr. Product Manager
Swati V
Product Manager
Madhulika C
Lead Product Manager, Ex-ADP
Puneet T
Founder, Ex-Navi
Exclusive VIP Community,
to help you solve all your doubts!
Get access to Top Product Experts
Got queries, no problem. We have dedicated program managers to assist you when you need help the most.
Active Alumni Community
A lot of our learners have found their next job, from our alumni community.
Assistance Even After the Course
We believe the real challenge begins after the classes get over and you start implementing your learnings at your job or business. That's why we promise to be there for you during and after the course.
Lifelong Community Perks
When you join the Product Management Course, you get an exclusive access to discounts of other courses, and you get select free workshops & masterclasses.
Advance your career with Young Urban Project's Product Management Course
Frequently Asked Questions
Q: What is product management, and why is it important?
Product management involves overseeing the development and lifecycle of products or services to meet market demands and business goals. It’s crucial because effective product management ensures that products are aligned with customer needs, market trends, and company objectives, ultimately driving business success.
Q: Do you need to know coding or have an MBA to become a PM?
While coding knowledge or an MBA can be beneficial for certain product management roles (like a Tech PM role), they are not always mandatory prerequisites. Product managers come from diverse backgrounds, and what’s more important is possessing a combination of skills such as strategic thinking, business acumen, market understanding, communication, and leadership abilities.
Q: Who can become a Product Manager?
Individuals with a passion for problem-solving, innovation, and collaboration, regardless of their educational background or industry experience, can pursue a career as a product manager. Whether you’re a seasoned professional seeking a career change or a recent graduate eager to make an impact, product management offers opportunities for diverse candidates.
Q: Can a fresher become a product manager?
Yes, it’s possible for a fresher to become a product manager, although it may require gaining relevant skills and experience through internships, entry-level roles, or specialized training programs like our online product management course. Demonstrating strong analytical, communication, and problem-solving skills can help aspiring fresher product managers stand out in the competitive job market.
Q: What are the roles and responsibilities of a product manager?
Product managers are responsible for defining product vision, strategy, and roadmap, conducting market research, gathering and prioritizing requirements, collaborating with cross-functional teams, overseeing product development, launch, and lifecycle management, and continuously analyzing performance metrics to drive product enhancements and success.
Q: What skills are needed for a product manager?
Essential skills for a product manager include strategic thinking, market analysis, product strategy development, project management, communication, stakeholder management, user experience design, data analysis, and leadership. Additionally, proficiency in tools and methodologies such as Agile, Scrum, and product management software is valuable for success in the role.
Product manager salaries vary depending on factors such as location, industry, experience, and company size. In India, product manager salaries typically range from 10L to 14LPA for freshers and 16-20LPA average, and can go upto 1CR PA for senior level PMS. Salary ranges may differ based on factors like the cost of living, demand for skilled professionals, and the competitiveness of the job market.
Q: What is the expected growth of the product management industry?
The product management industry is poised for substantial growth in the coming years. With businesses increasingly prioritizing customer-centric strategies and digital innovation, the demand for skilled product managers is expected to surge. As industries evolve and new technologies emerge, product management will continue to play a pivotal role in driving product excellence and business success, making it an exciting field with promising career prospects.
Q: What does the career roadmap of a Product Manager look like?
The career roadmap of a product manager often begins with entry-level roles such as associate product manager or product analyst, progressing to mid-level positions like product manager, senior product manager, and eventually, senior leadership roles such as director of product management or VP of product.
Q: Who can benefit from taking an online product management course?
Answer: Our online product management course is suitable for aspiring product managers, professionals transitioning into product roles, entrepreneurs looking to launch successful products, and anyone interested in understanding the fundamentals of product management to enhance their career prospects.
Q: What can I expect to learn from the online product management course?
Answer: Participants will gain comprehensive knowledge of product management principles, including market research, product ideation, requirement gathering, roadmap planning, agile methodologies, user experience design, product launch strategies, and more. The course offers practical insights and real-world examples to equip learners with the skills needed to excel in product management roles.
Q: Will I get a certificate in this program?
Yes, you will get an official and verified Product Management Certification from Young Urban Project.
Q: Is this a Live Online Course?
Yes, this is a 100% live course and each class takes place on Zoom. You can attend from any place and from any device.
Apart from live classes, you also get some recorded masterclasses on specialised topics.
Q: What kind of placement assistance can I expect in this course?
We have an in-house talent development team that will assist you to advance your career.
We will share best practices for rebuilding your resume & Linkedin profiles in order to get you discovered by recruiters organically. Then, we will give you guidance on interview preparation along with the questions and the method of tackling them.
And apart from that, we share relevant opportunities with our learner community on a regular basis. This is an end-to-end assistance tailored for you.
Q: Who can benefit from taking an online product management course?
Answer: Our online product management course is suitable for aspiring product managers, professionals transitioning into product roles, entrepreneurs looking to launch successful products, and anyone interested in understanding the fundamentals of product management to enhance their career prospects.
Q: What can I expect to learn from the online product management course?
Answer: Participants will gain comprehensive knowledge of product management principles, including market research, product ideation, requirement gathering, roadmap planning, agile methodologies, user experience design, product launch strategies, and more. The course offers practical insights and real-world examples to equip learners with the skills needed to excel in product management roles.
Q: Will I get a certificate in this program?
Yes, you will get an official and verified Product Management Certification from Young Urban Project.
Q: Is this a Live Online Course?
Yes, this is a 100% live course and each class takes place on Zoom. You can attend from any place and from any device.
Apart from live classes, you also get some recorded masterclasses on specialised topics.
Q: What kind of placement assistance can I expect in this course?
We have an in-house talent development team that will assist you to advance your career.
We will share best practices for rebuilding your resume & Linkedin profiles in order to get you discovered by recruiters organically. Then, we will give you guidance on interview preparation along with the questions and the method of tackling them.
And apart from that, we share relevant opportunities with our learner community on a regular basis. This is an end-to-end assistance tailored for you.
What is the transfer or refund policy?
Due to the nature of our business we want you to be comfortable with our policy before you transact.
Please read the terms of each product before purchasing it, as once you have purchased it, you cannot change or cancel it.
Once you purchase and make the required payment, it shall be final and there cannot be any changes or modifications to the same and neither will there be any refund.
Start your journey to become a Successful Product Manager Today
Limited Seats. Apply now to avoid missing out!
