Live Cohort-based Program
10-week Performance Marketing Course Online
Learn the exact performance marketing strategies used by top experts to leverage data to generate profitable results, leads & sales at scale. Get exclusive access to a SuperTeam of top growth marketers and copy their proven frameworks.
Live Classes | 1-on-1 Support | Placement Assistance
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- 1000+ Learners
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Course Highlights
Introducing the best Performance Marketing course in market
Performance marketing is a specific approach to digital marketing where businesses (or advertisers) pay based on the performance of their ads.
Instead of paying a fixed amount upfront, advertisers only pay when a specific action is completed, like a click, lead, sale, app install, lead magnet download etc.
This method allows for more precise targeting and better ROI measurement, which is why it is one of the most sought-after skills in marketers today.
Our 10-week online course on performance marketing teaches you how to leverage this strategy effectively. You'll learn how to optimize campaigns for maximum results, identify key performance indicators (KPIs), and utilize various digital channels such as search engines, social media, and email to drive targeted traffic and conversions. Apart from this, you will also learn deep marketing analytics and conversion rate optimization.
Whether you're a beginner looking to understand the fundamentals or a seasoned marketer aiming to enhance your skills, this course provides comprehensive insights and practical techniques to excel in the performance marketing industry.
Course Curriculum
Learn each topic in-depth and get confident to get better ROI. Crack any interview you apply for.
The first module will build a solid foundation for the weeks to come.
- Advantages of Performance Marketing for Brands.
- How to Use Performance Marketing?
- Understanding the channels of Performance Marketing
- Understanding Performance Marketing Metrics
- Performance Marketing for B2B & B2C
Learn the most popular advertising platform in the world
- Understanding important metrics and terms in Meta Ads.
- Decoding Campaign objectives and Campaign structure
- Meta Business Manager
- Installing pixel/CAPI and creating custom events
- Creating an Ad campaign
- Generating Leads & Sales
- Audiences (Custom & Look Alike Audiences)
- Remarketing campaigns
- Ad reporting and optimization
- Scaling strategies
- Latest updates in Meta Ads and how to maneuver around them
Practical Assignment 1 – Setting up a Meta Ads Campaign
Learn step-by-step how to run intent-based search ads.
- How do search Ads work
- Ad Rank & Quality score
- Understanding Auction
- Bidding Strategies
- Keyword Research & Theming
- Ad Campaign Structure
- Ad Copywriting
- Installing Tracking Tags & Connecting with GA
Learn how display or banner ads work and how to create winning Youtube ad campaigns.
- Setting up Display Campaigns
- CPM Model
- Setting up Youtube Campaigns
- Video Ad Best practices
- Targeting options
- Setting up conversion events
- Building Remarketing Audience
Learn how to run ads specific to an e-commerce / D2C business
- Shopping Campaign settings
- Drive in-store sales
- Campaign setup and structure
- Setting up Google Merchant Center Account
- Conversions tracking and how to know your shopping campaigns are working
- Optimize & Scaling
On Day 2, learn Facebook catalog ads.
- Creating and syncing catalog
- E-Commerce ad strategy
- Running dynamic campaigns
- Remarketing for e-commerce ads
- Decoding data and making decisions.
Practical Assignment 2 – Building a plan and setting up a Google Ads Campaign
Day 1 of this week will comprise of learning how to run X(Twitter) Ads.
- Learn about X Network
- Build your X Ads Infrastructure
- Targeting options
- Hands-on training on how to launch X Ads
- Remarketing Ads
On Day 2, you will learn Linkedin Ads:
- LinkedIn Advertising Basics
- Pipeline-Driven Campaigns
- Targeting & Campaign setup
- Insights Tag installation
- Campaign Optimisation
- LinkedIn Sponsored Updates, Sponsored InMails, Text Ads, Video Ads, Lead-Gen Forms
- Ad creative best practices
This week, learn one of the most critical skills a performance marketer needs to succeed and bring ROI
- Shopping Campaign settings
- Drive in-store sales
- Campaign setup and structure
- Setting up Google Merchant Center Account
- Conversions tracking and how to know your shopping campaigns are working
- Optimize & Scaling
On Day 2, learn the fundamentals of Programmatic Advertising:
- Understanding CRO processes
- Conduct proper optimization research
- Set up, track and analyze successful A/B tests
- Understanding of website visitor behaviour
- Generate valuable insights and prioritize them
Practical Assignment 3 – Analysing a landing page from CRO point-of-view and making recommendations for improving conversion rate.
Learn how top Performance Marketers create media plans, budgets and estimates that can be presented to internal stakeholders or clients.
- How to develop the digital media plan
- Understand how to schedule media
- How to estimate performance results
- Learn how media is use synergistically
- Media mix
- Presenting the media plan
Practical Assignment 4 – Creating a Media Plan based on the brief.
Learn how to collate, ready, and analyse data with Google Analytics in order to optimise your campaigns
- How do Analytics help in Performance Marketing
- Setting up GA4
- Setting up your analytics dashboard
- How to track website visitor behaviour
- Creating multi-channel goals
- Attribution
- Special masterclass on Adobe Analytics
- Preparation & guidance for a Performance Marketing Career
- 1:1 Assistance
- Resume Preparation & Makeover
- Get the common Interview questions and learn how to tackle them.
- Mock interview
Limited Seats. Apply now to avoid missing out!
Why learn Performance Marketing
Performance Marketing (also called Growth Marketing) is a specific branch of digital marketing where paid advertising is used to generate measurable results (leads & sales) for any business. It relies on data-driven decisions in order to maintain a positive ROI. It is one of the highest-paying, in-demand skills today. And it is recession-proof.
5-8 LPA
starting salary
10-15 LPA
salary with 3 year experience
70,000
jobs in India (Naukri.com)
$40-$120 per hour
is what Freelancers make
Who is this course for?
- Digital marketers
- Paid Advertisers
- Social Media Marketers
- Startup Founders
- Business owners
- Freelancers
- Marketing professionals
- Agency professionals
- Students & Freshers
What our learners say →
Our alumni work here:
& MANY MANY MORE...
Master Industry-Standard Tools
Get Hands-on experience on tools that are used in industry
Get Certified by Young Urban Project.
We will also assist you with getting certificates from Google, Hubspot and more.
Learn from our SuperTeam of mentors
Puneet T
Founder & Lead Mentor
Pooja K
Marketing Specialist
Rushabh L
Ex-Google Ads Business Manager
Achint A
Ex-Media Lead, India
Ekta C
Ex-Talent Dev Lead
Paras B
Campaign Analytics Lead
Exclusive VIP Community,
to help you solve all your doubts!
Get access to Top Digital Experts
You won't have to worry about raising your queries & doubts to unqualified team members. You will get direct access to the expert mentors on Phone, Email and Chat.
Active Alumni Community
A lot of our learners have found their next job, or hired team members, or got clients for their freelance business - all from our alumni community.
1:1 Support Even After the Course
We believe the real challenge begins after the classes get over and you start implementing your learnings at your job or business. That's why we promise to be there for you during and after the course.
Lifelong Community Perks
When you join the Advanced Digital Marketing Course, you get an exclusive access to discounts of other courses, and you get select free workshops & masterclasses.
Advance your career with Young Urban Project's Performance Marketing Course
Frequently Asked Questions
Q: What is Performance Marketing?
Performance marketing is an advertising model where businesses pay for specific actions, such as clicks or conversions. Unlike traditional methods, costs are tied directly to measurable results, ensuring a higher return on investment. This approach allows for precise targeting, efficient budget allocation, and better understanding of campaign performance. By focusing on outcomes rather than mere exposure, performance marketing enables businesses to maximize their marketing efforts and drive tangible results in the digital ecosystem.
Q: What is the difference between performance marketing and digital marketing?
While both performance marketing and digital marketing encompass online advertising strategies, they differ in their approach and objectives. Digital marketing refers to a broader spectrum of online marketing efforts, including branding, awareness, and engagement, often with a focus on building long-term relationships with customers. Performance marketing, on the other hand, specifically emphasizes driving measurable actions, such as clicks, leads, or sales, and ties costs directly to these outcomes. Unlike digital marketing, which may prioritize impressions or reach, performance marketing prioritizes tangible results and offers greater accountability and ROI measurement.
Q: How does performance marketing differ from traditional advertising?
Unlike traditional advertising, where advertisers pay for ad placement regardless of its effectiveness, performance marketing ties costs directly to measurable results. This means advertisers only pay when a desired action is achieved, resulting in more efficient spending and better ROI.
Q: What is the role of a performance marketing manager
The role of a performance marketing manager involves planning, executing, and optimizing digital marketing campaigns to drive specific actions and achieve business objectives. Responsibilities may include audience targeting, campaign setup, monitoring performance metrics, analyzing data, and adjusting strategies to maximize ROI.
Q: How can I get started with performance marketing?
Getting started with performance marketing involves defining your goals, identifying your target audience, selecting the right advertising channels, setting up tracking and analytics tools, creating compelling ad creatives, and continuously optimizing your campaigns based on performance data. Our 10-week Performance Marketing Course will help you learn everything from beginner to advanced level. Apply Now.
Q: What is the salary you can make as a performance marketer?
An average performance marketer in India can make anywhere between 8LPA to 15LPA (Glassdoor). Expert Performance Marketers with 10-14 years experience are also making between 60-90LPA.
Q: Why do companies require performance marketing?
Companies require performance marketing because it offers precise targeting, measurable results, accountability, and the ability to optimize campaigns in real-time. It allows companies to allocate their marketing budget more efficiently and achieve higher ROI compared to traditional advertising methods.
Q: Is there growth in the performance marketing industry?
Yes, the performance marketing industry is thriving. With the rise of digital advertising and the demand for measurable results, it’s experiencing significant growth. Advancements in technology and the increasing adoption of data-driven strategies are driving this expansion, making it an exciting and lucrative field for marketers and businesses. With TV shows like Shark Tank exposing founders to the benefits of Performance Marketing, the opportunities are getting created exponentially.
Q: Why do companies require performance marketing?
Companies require performance marketing because it offers precise targeting, measurable results, accountability, and the ability to optimize campaigns in real-time. It allows companies to allocate their marketing budget more efficiently and achieve higher ROI compared to traditional advertising methods.
Q: Is performance marketing worth it for companies to invest in?
Yes, performance marketing can be highly worthwhile for companies to invest in. Its pay-for-performance model ensures that companies only pay when desired actions are achieved, resulting in a higher return on investment (ROI) compared to traditional advertising methods.
Q: Is performance marketing suitable for small businesses?
Yes, performance marketing can be highly beneficial for small businesses as it allows for precise targeting, cost-effective advertising, and measurable results. With the right strategy and execution, small businesses can compete effectively in the digital marketplace.
Q: What are the benefits of performance marketing?
The benefits of performance marketing include precise targeting, better tracking and measurement of campaign performance, increased accountability, cost-effectiveness, flexibility, scalability, and the ability to optimize campaigns in real-time for maximum results.
Q: Is this a Live Online Course?
Yes, this is a 100% live course and each class takes place on Zoom. You can attend from any place and from any device. Apart from live classes, you also get some recorded masterclasses on specialised topics.
Q: What are the Program timings?
The classes will take place every Saturday & Sunday from 3:00 PM to 5:00 PM for 10-weeks.
Q: Can I join this course even if I have no prior knowledge in performance marketing?
Having a basic knowledge of digital marketing ecosystem will help you.
We will also share pre-read material to get you started once you enroll.
However, this course starts from the basics of performance marketing as a business function and you don’t need any prior knowledge for it.
Q: Is there any EMI option available?
We have EMI plans available:
You can avail EMI of 3/6/9/12 months. Please speak to our Program Management team on this number: +91 6280908690 to avail the option.
We have an in-house talent development team that will work closely with you to advance your career.
And this guidance is 1-on-1 because we believe that each individual is at a different stage in career and requires individual attention.
We will guide you from rebuilding your resume & Linkedin profiles in order to get you discovered by recruiters organically. Then, we will give you guidance on interview preparation along with the questions and the method of tackling them.
We also organise mock interviews on request. And apart from that, we share relevant opportunities with our learner community on a regular basis. This is an end-to-end assistance tailore for you.
Start your Performance Marketing Success Journey Today
Limited Seats. Apply now to avoid missing out!
