SELF-PACED COURSE
Facebook & Instagram Ads Course
Get a High-Paying Job, or Grow your Business, or Start a Freelancing Career. Even if you have never run ads before. No need to buy another FB Ads course again!
📣
Mega Sale: 80% + Extra 20% Off Applied
Rated 4.9/5
on Google
Mentor: Puneet Tandon
Founder - Young Urban Project.
✅ Managed over 100 Cr in Ad Spends.
✅ Award-winning Performance marketer.
TEDx Speaker.
✅ Helped brands like Navi, Edelweiss, Zee, Cleartrip etc.
4.9⭐
Google Rating
70+
VIDEO LESSONS
24+
Hours Content
Lifetime
Support
Introducing the best Facebook and Instagram Ads course in market
Facebook and Instagram are two of the most popular social media platforms in the world. Both Facebook and Instagram have had significant cultural and social impacts, shaping how people communicate, discover & buy products or services online. With over 3 billion monthly active
users across Meta apps combined, you will tap into an extensive audience pool, ripe with opportunities to connect with
potential customers.
Whether you are a marketer, entrepreneur, small business owner, freelancer or student, our Facebook and Instagram Ads Course (Meta Ads Course) will equip you
with the skills and knowledge to succeed in today's digital world.
Don't miss out on this opportunity to elevate your online advertising game and
achieve your performance goals.
With lifetime access to course materials and support from our community, you'll have the flexibility and resources to learn at your own pace and
overcome any challenges along the way.
Who should enroll for this course
- Marketers
- Business Owners
- Agency Owners
- Social Media Marketers
- Freelancers
- E-Com Founders
- Professionals
- Freshers
What 4000+ learners say 😊 →
Get profitable results from Meta Ads just like them!
Facebook (Meta) Advertising is one of the Highest Paying Digital Skills in 2024.
This course will prepare you to get a high-paying job, or get freelance clients, or grow your business.
Course Curriculum
Learn Beginner-to-Advanced Level Facebook & Instagram Ads with 70+ video lessons
1. Fundamentals
- Introduction to Facebook & Instagram (Meta) Ads
- Assets on Facebook & Instagram
- Meta (FB & IG) Advertising Policies
- Ad Manager vs Business Manager
2. Audience
- Pre-Click & Post Click Journey
- Understanding your Audience on Meta Platforms
- Audience stages / Traffic temperature
3. Campaign Breakdown:
- Campaign Structure
- Campaign Objectives
- Creating a Campaign – Walkthrough
- Creating an Ad Set
- Creating an Ad
4. Targeting
- Demographic-Based Targeting
- Interest-Based Targeting
- Behavior-Based Targeting
- Layered Targeting
5. Ad Creatives
- Ad Creative Inspirations
- Approach behind making winning Ad Creatives
- Making Static Ad Creatives
- Making Video Ad Creatives
6. Ad Copywriting
- Ad Copywriting Tips
- Ad Copy Hooks - Part 1
- Ad Copy Hooks - Part 2
- Ad Copy Hooks - Part 3
- Copy Formula - AIDA
- Copy Formula - PAS
- Copy Formula - BAB
7. Ad Tracking
- Integrating Facebook Pixel
- Integrating Conversion API (NEW)
- Fixing problems with Pixel
- Domain Verification + Aggregated Events (AEM)
- Standard Events in FB Ads
8. Conversions
- Creating a Conversion Objective Campaign
- Custom Audience - Part 1
- Custom Audience - Part 2
9. Look Alike Audience
- What are Look Alike Audiences (LLA)
- Different types of LLAs based on data source
- Creating LookAlike Campaign
- Look Alike Audience based on Value
10. Remarketing-1
- Understanding Remarketing
- Urgency based Remarketing
- Scarcity based Remarketing
- Comparative Remarketing
- Benefits based Remarketing
11. Remarketing-2
- Benefits based Remarketing
- Social-Proof Based Remarketing
- Objection Handling Based Remarketing
- Product-Demo Based Remarketing
- Secret Discount Based Remarketing
12. E-Com Ads
- Creating a catalogue feed
- Creating a catalogue on Facebook
- Creating Product sets
- Catalogue Sales Ad
13. Reporting
- Ad reporting dashboard
- Key Metrics & Funnels
- Custom Reporting Dashboards
- Ad Set level optimization
- Ad level optimization
14. Campaign Scaling
- When & How to Scale
- Vertical & Horizontal Scaling
- LLA Based Scaling
- ABO Based Scaling
15. Bonus Lessons:
- Automated Campaign rules
- Calculating campaign budget
- Recover Banned Ad Account
16. ChatGPT [New]
- How to leverage ChatGPT for Meta Ads
- Market & Product research with ChatGPT
- Finding interests faster
- Write winning Ad copies with ChatGPT
- Ad creative brainstorming
🎉 80% + Extra 20% off only for today
Enroll before September 13, 2024 11:59 PM & Get Premium Bonuses worth ₹40,000
Supercharge your Meta Ads immediately with these Done-For-You Bonuses
Meta Ads Winning Checklist
Take the guesswork out of your Ad
Campaigns. Follow this checklist to set up, run, and scale campaigns profitably.
Worth ₹7,999
Facebook & Instagram Ad Copies (Swipe File)
Get access to some of the best performing Ad Copies from brands across the board. Get inspired by what is working and make campaigns live faster.
Worth ₹7,999
Meta Ad Metrics to Measure ROI (E-Book)
Running Ads is 50% of the battle won. The rest 50% is measuring and optimizing. Get this massively valuable e-book to know which metrics you need to evaluate performance.
Worth ₹3,999
Funnels That Convert
Use this E-Book to design user journeys that get your prospects to convert. Go beyond Ads. Implement these funnels to increase your conversions.
Worth ₹4,999
YUP Premium Community Access
Be a part of an intelligent community of Performance Marketers, Entrepreneurs, and Freelancers. Learn strategies from other Meta Advertisers and ask for help when you get stuck.
Worth ₹9,999
Secret Bonus
Unlock this special bonus inside the course. Massive value inside.
Worth ₹4,999
🎉 Year End Mega Sale - Get 80% + Extra 20% discount today
Why learn
Facebook & Instagram
Ads in 2024?
- Organic reach is dead
- One of the highest-paid skills
- Can be started with small budget
- Laser-sharp targeting possible
- Extremely scalable across platforms
- ROI focused & measurable
Meet Your Mentor
Puneet Tandon
Founder – Young Urban Project
- Digital Marketing Strategy & Advertising expert.
- 10+ years of experience.
- TEDx Speaker.
- Worked with brands like Navi, Zee, Cleartrip, ZestMoney, Edelweiss, Liberty Insurance, Reliance Brands, Centrum, Bloomsbury, and more.
- Named Young Achiever (Digital) by WMC
- Named among Top-50 Strategy professionals in India
AS SEEN ON
Get Certified
Complete all modules successfully and receive an Advanced certificate. This certificate is:
- Official & Verified by Young Urban Project
- Shareable on LinkedIn and with employers
- Useful to enhance professional credibility
Hear what 4,000+ students have to say about our course 😊 →
Our alumni work here:
& MANY MANY MORE...
Get Support.
Anytime. Lifetime.
You are not alone in your learning journey. If you get stuck anywhere in the course, just ask for help in our Private Community anytime. And you will get help!
- VIP Group for our learners
- TOP industry professionals
- Queries answered by YUP Team and community
Learn the inside out of Meta Ads with our Facebook & Instagram ads course!
Frequently Asked Questions
Q: What is the Facebook and Instagram ads course?
Facebook and Instagram Ads course is a comprehensive journey into mastering the art of advertising on two of the world’s most influential social media platforms. Our course equips entrepreneurs, marketers, students and small business owners with essential skills for impactful
& profitable campaigns.
Facebook and Instagram offer unparalleled reach and targeting options, making them highly effective platforms for advertising. With over three billion active users monthly across these platforms, you have the potential to engage with existing customers and attract new ones.
To start with Instagram and Facebook ads, you will learn step-by-step strategies and practical techniques in our course. From setting up your ad accounts to creating and optimizing ad campaigns, we cover everything you need to know to get started.
They help you reach the right people, expand your audience, showcase your brand in various ways, and track your progress. Furthermore, Instagram and Facebook ads offer robust
analytics and insights, allowing businesses to track the performance of their campaigns in real-time.
Q: How to grow your audience on Facebook and Instagram?
Growing your audience on Facebook and Instagram requires a strategic approach, including engaging content creation, targeted advertising, and community interaction. Our course
provides insights and strategies to help you effectively grow your audience on these platforms.
Our course covers a wide range of topics, including ad creation, targeting techniques, budget optimization, performance tracking, and best practices for maximizing ROI on Facebook and Instagram. You will also learn how to navigate the Ads Manager interfaces and leverage advanced features & strategies to drive results.
Q: What career opportunities are available in Facebook and Instagram ads?
There are many roles in this field and Career opportunities are expected to grow (and evolve further). Roles like Paid Social Media Manager, Peformance Marketer, Digital Marketing Specialist, Advertising Strategist are prominent.
Q: How do I become a Facebook and Instagram ad manager?
Becoming a Facebook and Instagram ad manager involves mastering the skills taught in our course, such as audience targeting, ad creation, and campaign optimization. You can then apply for positions as an ad manager with businesses or agencies.
Q: What is the salary of Facebook ad expert?
The salary for a Facebook Ads Manager in India varies from ₹4 Lac to ₹12 Lac per annum for a facebook Ads expert with 0-4 years experience. Ad senior levels, paid advertising experts (performance marketers) can make upto 70 lacs.
Q: How do I access the course materials after enrolling?
After enrolling, you will receive access to the course materials through our online learning platform (LMS). You can log in using your credentials to view at any time.
Q: Is the course self-paced, or are there specific deadlines for completion?
The course is self-paced, allowing you to study at your own convenience. There are no specific deadlines for completion, giving you the flexibility to progress through the material at a comfortable pace.
Q: Are there any additional costs beyond the course fee?
There are no additional costs beyond the course fee. Everything you need to complete the course successfully is included in the initial fee.
Q: Will I have access to updates or new content after completing the course?
Yes, you will have access to updates and new content even after completing the course. We regularly update our materials to reflect the latest trends and developments in Facebook and
Instagram advertising.
Q: How much time is required to learn FB ads?
The time required to learn Facebook ads depends on various factors, including your prior experience and the depth of knowledge you wish to acquire. Our course provides a
structured learning path to help you learn efficiently and effectively.
Q: Is there ongoing support available after completing the Facebook and Instagram Ads course?
We have a private support group where you can post your queries even after you complete the course. This will help you get assistance from other members of the community.
Q: Will I receive a certificate upon completing the Facebook and Instagram Ads course?
Yes, upon successful completion of the course, you will receive a certificate of completion. This certificate can be a valuable asset for showcasing your skills to employers or clients in the digital marketing field.
Q: Can I get a refund or transfer this course to another account?
Due to the nature of our digital products, we do not offer any refunds or account transfers. We advise you to be thorough with the course details before making a purchase decision.
Start your success journey & become a master at Facebook & Instagram ads!
Limited time offer. Enroll now before price increases.
