Live Cohort-based Program

Advanced Digital Marketing Course Online

Whether you're seeking to enhance your digital marketing skills or want to jump on a new career path, our 12-week Advanced Digital Marketing Course (with AI mastery) will provide the flexibility and resources you need to achieve your goals in the ever-evolving world of Digital Marketing..

Live Classes | 1-on-1 Support | Placement Assistance

Rated 4.9/5⭐ on Google

Course Highlights

Live Interactive Classes
Get certified
12 weeks
Top Industry mentors
Weekend sessions
Practical assignments

Why choose this AI-Powered digital marketing course

Young Urban Project’s Digital Marketing Course is a top certification program in India that provides practical upskilling and hands-on projects. This course will help working professionals, entrepreneurs, freelancers, and freshers upskill while they work or study. The teaching methodology in this course is interactive and is tailored to produce measurable outcomes.

Why Learn Digital Marketing in 2025?

In 2025, digital marketing is one of the most in-demand and future-proof skills you can learn. 

With businesses rapidly shifting online, there’s a growing need for marketers who can drive results through performance ads, content, SEO, and automation.g Course is a top certification program in India that provides practical upskilling and hands-on projects. 

This course will help working professionals, entrepreneurs, freelancers, and freshers upskill while they work or study. 

The teaching methodology in this course is interactive and is tailored to produce measurable outcomes.

4-7 LPA

Starting Salary

8-12 LPA

Salary with 3 years experience

200K

Jobs just in India (Source: Naukri)

$25-$50

is what Freelancers make per hour (Upwork)

Course Curriculum

You will Learn every industry-relevant digital marketing topic in-depth and get confident to drive positive ROI for any business. You will also be prepared to crack any interview you apply for.

Week 1
  • Importance of digital marketing for businesses
  • Traditional vs digital marketing
  • Key digital channels
  • Understanding Customer journey & DM Funnel
  • How to make a digital marketing plan
  • Target market research
  • Crafting communication for TG
  • How to do Media Selection
  • Creating lead capture systems
  • Building lead nurture systems
  • Making sales strategy on Digital platforms
  • Improving CX and LTV on digital
  • What is Retention marketing
Week 2

In this module, we will be building web assets live in the class

  • Website fundamentals – Hosting & domain
  • Types of websites based on industry
  • TLDs & types of them
  • Domain name selection best practices
  • CMS basics and popular CMS options
  • How to install wordpress on hosting
  • Configuring WordPress in detail
  • Installing & building pages with Elementor

Building High-Converting Landing Pages:

  • Landing Pages vs web pages
  • Doing research for LPs with ChatGPT
  • Structure of million-dollar landing pages
  • Landing page copywriting with AI
  • Live – Making a fully functioning LP without code
Week 3
  • Fundamentals of SEO
  • Understanding working of Search engines
  • What are Crawling and Spiders?
  • What are Processing & Rendering?
  • What is Indexing?
  • Top Google Algorithm updates
  • Black Hat, White Hat, Grey Hat SEO
  • On-Page SEO and top factors
  • Using E-E-A-T, YMYL content
  • Keyword research with SEMRush
  • Using WordPress plugin – Rank Math
  • Optimising HTML tags
  • Understanding Technical SEO
  • Website architecture, speed and core web vitals
  • Schema Markup
  • Off-Page SEO and Link Building strategies
  • Using ChatGPT for SEO
Week 4

This module will have 7-10 hours of learning (covering everything you need to run ROI-focused Meta Ads with latest strategies)

  • Benefits of Facebook & Instagram Ads
  • Ad Manager vs Business Manager
  • Setting up Ad Manager and billing
  • Meta policies to avoid getting banned
  • Ideal Campaign structure
  • Campaign objectives teardown
  • Audience research & Targeting with ChatGPT
  • Pixel & CAPI setup
  • ABO vs CBO/ACB Strategy
  • Result optimization strategy
  • Choosing the right budget
  • Ad creatives & Copywriting
  • Running Retargeting campaigns
  • LookAlike Custom Audiences
  • Sales & Lead Gen campaigns
  • Important Metrics, Analytics & Optimization
  • Horizontal & Vertical Scaling strategies
Week 5
  • Google Ads fundamentals
  • How Google Ads complement SEO (organic) for traffic acquisition (Paid) 
  • Goal types in Google Ads
  • Creating an Ad Account
  • How does Auction (real-time bidding) work in PPC
  • How does AdRank algorithm work
  • Key Bidding strategies
  • Search campaign setup
  • Keyword research & intent mapping with a live case study
  • Match types
  • DSA & RSA
  • Ad copywriting
  • Setting up conversion tracking & Attribution
  • Running Performance Max campaigns
  • Advanced optimization & scaling technoques
  • Display Ads and targeting
  • Running Youtube ad campaigns
Week 6
  • Importance of social media as a part of marketing mix
  • Using content as an engine for digital growth
  • 5-step social media strategy
  • Product vs brand
  • Brand building models
  • Brand identity prism
  • How to build audience personas
  • SM Case studies
  • Cementing Brand Positioning
  • Setting social media KPIs for a brand
  • Setting social media KPIs for a brand
  • Establishing tone of voice
  • How to choose SM platforms
  • Content creation tools
  • Repurposing single content piece into multiple formats (Blog, Carousel, Reel, Email)
  • Content publishing tools
  • Listening, Monitoring and ORM
  • Doing an Social Media Audit
  • Using ChatGPT for social media
Week 7
  • What is marketing automation and how can it help businesses
  • Daily-life examples of automation
  • No-Code automation fundamentals
  • Trigger vs Action events
  • No-code automation tools to deploy
  • Understanding Application Programming Interface (API)
  • Polling vs Webhooks
  • Building single-step workflows
  • Controlling data between multiple apps with multi-step workflows
  • Lead capturing and nurturing with automation
  • Automating Whatsapp for acquisition, retention, and LTV
  • Creating email autoresponder sequences
Week 8
  • Understanding permission-based marketing
  • Why is Email marketing necessary for businesses
  • Myths around Email marketing
  • What is Email Deliverability and what affects it
  • Selecting the right ESP – Email marketing tools like Brevo, Mailchimp, Convertkit
  • Creating an Email marketing framework for a business
  • Decoding “Lead Magnets”
  • How to create the perfect Lead Magnet
  • How to create the perfect Lead Magnet as a part of the marketing funnel
  • Strategies to improve email open rate
  • Email sequences
  • Learn to create Email Automation sequences for Lead Nurturing
Week 9
  • Identifying goals to track
  • UA vs GA4 and migration
  • Setting up GA4 and understanding dashboard
  • Important settings of property/data streams
  • Event tracking, Purchase tracking, Conversion modeling
  • Event parameters vs custom dimensions
  • User-scoped custom dimensions, User ID
  • Audiences in GA4
  • Integrations with Google Ads, Search Console
  • Standard and Custom reports
  • Segments, funnel analysis, cohort analysis
  • UTM tracking and attribution
  • Insights & reporting
Week 10

This module covers marketing & advertising strategies for E-commerce and (D2C) companies.

  • Google Merchant Center
  • Connecting GMC with website (Shopify)
  • Updating and Managing products
  • Creating Google Shopping campaigns
  • Creating Meta Catalog
  • Running Meta Catalog ads
  • Analysis and strategy for exceptional performance
  • Scaling
Week 11
  • Using LinkedIn for marketing and branding
  • Positioning strategy and Value Proposition Framework
  • Outreach strategies on LinkedIn
  • Generating leads via LinkedIn
  • Importance of Personal branding for job search & business owners
  • Creating a personal branding statement
  • Setting up & optimising Linkedin profile
  • Using other social media platforms for professional branding
  • Content strategy for personal branding
  • Building a tactical Resume for job search
  • Crafting customised cover letter
  • Behavioral interviews and STAR method
  • Preparing for interviews (phone, video, in-person)
  • Salary negotiation tactics
  • Leveraging online and offline networking opportunities
  • Practical tips and live exercises
Week 12
  • Work on a real brand strategy brief to get real-life experience
  • You will be working in teams to simulate actual agencies or brand teams
  • Share recommendations with client-brands or agencies
  • Get noticed by experts and open up career opportunities
  • This project will help you build your Job-ready portfolio that will act as a ‘proof-or-work’ for recruiters.

Limited Seats. Apply now to avoid missing out!

Master 20+ Digital Marketing Tools

Get Hands-on experience on tools that are used in industry

Meta Ads - Facebook & Instagram Ads
Google Ads
Google Search Console
Google Analytics
Get Response Email marketing tool
Woocommerce
Semrush
Canva
Elementor
Wordpress
Hootsuite
Hunter
Pabbly Connect
Zety
Vidiq
Talkwalker
Buzzsumo
Buffer
Rankmath
Razorpay

And also learn popular AI Tools for Marketing

ChatGPT
Dall-E
Claude
Elevenlabs
Perplexity AI
Lovable AI
Gemini AI
NotbookLM AI
Sora AI
Kling AI

Who is this course for?

Check out the Testimonials from our Learners

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Our alumni work with companies like these:

Advanced Digital Marketing Course Online - Young Urban Project 1

& MANY MANY MORE...

Learn Digital Marketing by working on Hands-on assignments

with Top Brands like

The best way to learn digital marketing is implementing it. As a part of this program, you will work on weekly assignments where you will put your learnings to use. This will not only bring a lot of practical exposure to you, but will also help you build a solid portfolio in real-time.

Apart from the weekly assignments, the course also includes a Capstone Project from a real brand at the end of the program.

Get Certified by Young Urban Project.

On completing this Digital Marketing Course, you get a dual-specialisation certificate in Digital Marketing and in GenerativeAI. This certificate is:

Digital Marketing Course Online - Certificate - Young Urban Project

Meet Your Mentors - Top Industry Experts

(and get 1:1 access to them)

Advanced Digital Marketing Course Online - Young Urban Project 2

Puneet T

Founder - Young Urban project. Ex-Navi. TEDx.

Advanced Digital Marketing Course Online - Young Urban Project 3
Advanced Digital Marketing Course Online - Young Urban Project 4

Aastha S

Content Marketing at Ajio.
Ex-Nykka.

Advanced Digital Marketing Course Online - Young Urban Project 5
Advanced Digital Marketing Course Online - Young Urban Project 6

Paras B

Performance Marketing & Analytics lead at Dentsu.

dentsu-logo
Advanced Digital Marketing Course Online - Young Urban Project 7

Ekta C

Co-Founder - Young Urban project. Ex-Bisleri.

bisleri-logo
Advanced Digital Marketing Course Online - Young Urban Project 8

Amyn G

President - Business & Integrations at Gozoop.

Advanced Digital Marketing Course Online - Young Urban Project 9
Advanced Digital Marketing Course Online - Young Urban Project 10

Vishal G

Head of SEO at Dream11

Advanced Digital Marketing Course Online - Young Urban Project 11

Exclusive VIP Community,
to help you solve all your doubts!

Get access to Top Digital Experts

You won't have to worry about raising your queries & doubts to unqualified team members. You will get direct access to the expert mentors on Phone, Email and Chat.

Active Alumni Community

A lot of our learners have found their next job, or hired team members, or got clients for their freelance business - all from our alumni community.

1:1 Support Even After the Course

We believe the real challenge begins after the classes get over and you start implementing your learnings at your job or business. That's why we promise to be there for you during and after the course.

Lifelong Community Perks

When you join the Advanced Digital Marketing Course, you get an exclusive access to discounts of other courses, and you get select free workshops & masterclasses.

Here's how this Digital Marketing Course
is different from anything else out there

Young Urban Project

Other courses

Why Choose Young Urban Project's Digital Marketing Course?

The Advanced Digital Marketing course by Young Urban Project is the most practical and industry-relevant course in the market. It is created by top Industry practitioners who have worked with some of the largest brands out there.

This course has been designed in a scientific manner so that learners not only get contextual and strategic understanding, but also hands-on experience of various digital channels. This course is updated with every cohort – so that the curriculum is extremely relevant.

Also, this course covers all the prominent AI tools and use cases required by digital marketers and founders.

AI in Marketing

AI is transforming marketing by helping you work faster, create better content, and make smarter decisions. In this course, you’ll learn how to use tools like ChatGPT, Canva AI, and automation platforms to write copy, design creatives, build funnels, and automate campaigns.

You’ll also see how AI can act as your personal assistant—speeding up everything from ad creation to SEO content generation.

Using AI for Campaign Insights

We go beyond just creation – you’ll learn how to combine AI with analytics tools like GA4 and Meta Ads Manager to unlock powerful insights.

  • Use ChatGPT with GA4 to summarize traffic trends

  • Predict ad performance using historical data

  • Spot audience drop-offs and optimize campaigns

This AI + Analytics approach helps you make data-driven decisions – a must-have skill for digital marketers in 2025.

Digital Marketing Career Opportunities

Digital marketing as a career offers diverse career opportunities, both on the agency-side and brand-side. Apart from the two, digital marketing also opens doors for a freelance career.

There’s an increasing demand and huge potential for growth for digital marketing roles.

Below is a breakdown of some popular digital marketing career paths. Let’s start with some Specialized Roles:

  • SEO (Search Engine Optimization) Specialist/Manager
  • Social Media Manager
  • Marketer/Strategist
  • Email Marketing Specialist
  • PPC (Pay-Per-Click) Specialist/Manager
  • E-commerce Specialist
  • Web Designer/Developer
  • Digital Marketing Consultant
  • Marketing Analyst
  • Influencer Marketing Specialist
  • Graphic Designer
  • Copywriter

Apart from specialised roles, digital marketing also includes some general roles:

  • Digital Marketing Manager
  • Digital Marketing Specialist
  • Account Manager in Agencies
  • Client Servicing Manager

Advance your career with Young Urban Project's Advanced Digital Marketing Course

Frequently Asked Questions

Is this a Live Course?

Yes, this is a 100% Live and Interactive course where you will be learning from mentors and will be able to ask your queries in real-time.

Who is this online digital marketing course for?

This course is designed for working professionals, business owners, freelancers, and anyone looking to build a successful career in digital marketing or looking to learn ROI-focused skills to grow any business.

Is a background in digital marketing necessary to enroll in this digital marketing course?

This is a beginner friendly course and there is no prior knowledge in digital marketing required to be a part of this. We will teach you everything from scratch and then move to advanced levels.

What are the key modules covered in this course?

The comprehensive course includes all industry-relevant skills that recruiters look for, or a business needs. It includes modules such as Digital Marketing Strategy, Funnels, Building No-Code websites, Landing Pages, SEO, Social Media Marketing, Performance Marketing, Google Ads, Meta Ads, Email Marketing, Content Strategy, and Marketing Analytics, Automation, and a lot more.

What makes the Young Urban Project’s course different from others?

Unlike typical online courses, this mentorship program offers live classes, access to best-in-industry mentors, Practical & ROI Focused learning, Hands-on projects to build job-ready portfolio, 1-on-1 support, and a community-led learning approach.

We are confident that this is the most scientifically designed course in market, bound to bring a positive impact in your career.

How long is the course duration and what is the learning format?

The course duration is 12 weeks with live classes, recordings, assignments, and access to a private community for continued support.

The live classes are conducted every Saturday and Sunday – so you can attend them without quitting your job or compromise on your business.

During the weekdays, learners work on hands-on assignments.

Are there any real-world projects?

As a part of the program, you get to work on a practical assignment (based on real-world problem statements) that put your skills to test.

Apart from this, you also work on a Capstone Project – a real-life brief from an actual brand – at the end of the program.

Can I access the course material after completion?

You will get the recordings for every Live session in the course. This means you can refresh your concepts anytime you want. And the best part is, you have lifetime access to the course recordings and other resources.

What kind of support will I receive during the course?

This course includes 1-on-1 support where you will have a dedicated Program Manager who will assist you with your queries anytime, even beyond the classes or the course duration.

Apart from this, you can seek help from mentors via the program managers whenever you are stuck.

What are the career opportunities after completing this digital marketing course?

This program prepares you to succeed in a wide variety of careers – as a professional, entrepreneur, or freelancer.

After completing the course, you can explore roles such as Digital Marketing Manager, SEO Specialist, Social Media Manager, Performance Marketer, Paid Ads specialist, Marketing analyst, Content Strategist, or even take up freelancing projects.

For founders, this program will help you scale your business profitably without wasting time and money on trial-and-error.

Will I receive a certification after completing the course?

Yes, this is a dual-certification course. On course completion, you will be awarded with certifications in “Advanced Digital Marketing” and “GenerativeAI for Marketing”

Is there an EMI option available for the fee payment?

Yes, we have multiple EMI options available via credit cards or via our NBFC partners.

Please note: the EMI options are only available to Indian residents.

Does the course provide job placement assistance?

We have one of the most robust and active career assistance processes in market.

It starts with 1-to-1 career sessions (in the tenth week) with a Talent Development expert who will guide you on how to restructure your resume and linkedin profiles.

You will also get guidance on what to say in the interviews and how to say it.

We also have a provision where you can schedule mock interviews on request.

And finally, we have a dedicated Industry Relations team that sources and curates relevant opportunities for learners. Some of these are exclusive opportunities from our network companies – only for learners of Young Urban Project.

We also have a dedicated Jobs/Gigs community where our community members share opportunities within their companies, or freelance gigs. So you not only get foot-in-the-door, but also referrals.

A large number of our learners have cracked their jobs through this dedicated process.

Is this course updated with the latest industry practices and AI tools?

Yes, the curriculum is regularly updated in real-time to include current AI tools, platforms, algorithms, and best practices in the digital marketing ecosystem.

When you attend a live class in this course, you learn the latest skills as of that day.

Will I get help with resume building and job placement?

Yes, our career support includes benefits such as resume reviews, mock interviews, and placement assistance.

Is there a community or peer group for networking?

Yes, learners get lifetime access to a private community where they can network, collaborate, ask doubts, and get feedback.

How do I enroll in the course?

To begin, you can click on the “Apply Now” button on this page and fill in your professional details in the application.

Our team will go through the application thoroughly and evaluate if the program is a good fit based on your profile.

Once your application is shortlisted, you will receive a call or message from our team to guide you with the enrolment details. 

Can I get a refund or a batch transfer?

Due to the nature of our digital products, we do not offer refunds under any scenarios. As this is a serious, professional program, we urge learners to go through the course details thoroughly before making a purchase decision.

However, in certain special cases (like hospitalization), we offer a one-time cohort/batch transfer after review.

How can I ask any more queries regarding the program?

For any queries, please mail us at hello [at] youngurbanproject.com

Start your Digital Marketing Success Journey Today

Limited Seats. Apply now to avoid missing out!

Advanced Digital Marketing Course Online-Young Urban Project
Advanced Digital Marketing Course Online - Young Urban Project 12

Master the art of ROI-focused digital marketing with our practical Digital Marketing Course Online. Enroll Now to avoid missing out! Limited Seats.

Course Provider: Organization

Course Provider Name: Young Urban Project

Course Provider URL: https://www.youngurbanproject.com

Course Mode: Online

Course Workload: PT72H

Duration: P12W

Repeat Count: 12

Repeat Frequency: Weekly

Course Type: Paid

Editor's Rating:
4.9