Advanced Product Marketing Course 1

Transition into a Product Marketing Career in 8 Weeks

Launch your product marketing career. Earn your certification and pave the way to securing your dream role as a Product Marketing Manager (PMM) at world's top companies.

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Applications closing soon.

Course kickoff in

Nov'24

Program Duration

8 Weeks

Live Weekend Classes

40+ Hours

Access for

Lifetime

Course kickoff in Nov'24 - Enroll Now. Limited Seats. Course kickoff in Nov'24 - Enroll Now. Limited Seats.

Trusted by 100,000+ learners who work with companies like:

Advanced Product Marketing Course 2

Join before 7th Oct 11:59PM to get exclusive Premium bonuses worth ₹50,000!

Why should you join this program?

Program Highlights

Why learn Product Marketing

Every app on your phone is a Product. And Product companies are rising like never before. All products require specialists to launch them and keep bringing success for them. This requires specialists "Product Marketers" to come in.

Product Marketing has become one of the most sought after roles in recent times and is highly rewarding. If you love working in fast-paced, dynamic environment, and want to create an impact over various areas - PMM career is for you.

5-8 LPA

starting salary

10-15 LPA

salary with 3 year experience

70,000

jobs in India (Naukri.com)

$40-$120 per hour

is what Freelancers make

This course is for you if you are a...​

Digital Marketer

Traditional Marketer

Founder

Performance Marketer

Agency Professional

Fresher/Student

Meet your mentors

Industry's top Product Marketers

Mrinal - Mentor - Young Urban Project

Mrinal

Product Marketer

Advanced Product Marketing Course 3
Advanced Product Marketing Course 4

Ashika

Product Marketer

Advanced Product Marketing Course 5
Advanced Product Marketing Course 6

Anusuya

Product Marketer

Advanced Product Marketing Course 7
Advanced Product Marketing Course 8

Deeksha

Product Marketer

Advanced Product Marketing Course 9

Course Curriculum

(Practical Live Classes, Click on each week to see the topics covered)

Module 1

The first module will build a solid foundation for the weeks to come.

  • What is product marketing?
  • Product marketing career roadmap
  • The product lifecycle
  • The difference between a PM and PMM
  • Difference between conventional marketing and Product Marketing
  • Product marketing framework
  • Portfolio messaging
  • Skills to build to become a successful PMM
Module 2

All successful Product Marketing efforts begin with research. This can make or break a product.

Module 3

This module will cover two crucial elements of a PMM’s KPIs.

  • Introduction to pricing
  • Pricing models
  • Selecting your segments
  • Packaging and bundling
  • Feature preference and value metrics
  • What is willingness to pay?
  • Building the pricing strategy and roadmap
  • Pricing psychology experiments

Personas

  • What are personas and why are they important
  • What are negative personas
  • Persona use cases
  • How to conduct interviews for persona building
  • What are the right questiones to ask in the interview
  • B2B and B2C questions master list
  • step-by-step guide to build your persona with templates
  • Reviewing and measuring success of your personas
Module 4
  • What are PMM Metrics and why do they matter? – KPIs and OKRs
  • Solving the problem of attribution
  • Product launch metrics
  • Product adoption and usage metrics
  • Sales enablement metrics
  • Lead and demand gen metrics
  • How to use frameworks to choose metrics
  • Gathering data and presenting it using dashboards
Module 5

Positioning

  • What is positioning and why is it important?
  • Difference between messaging and positioning
  • How to identify what makes you unique
  • Your positioning vs your competitors’
  • How to take positioning for growth
  • Ways to find out if your positioning is not working
  • How to roll out repositioning
  • How to use storytelling for powerful positioning
  • Driving positioning within your organization
  • How to design your narrative
  • How to roll out and maintain your narrative
  • Develop stories with storytelling frameworks
  • Science behind storytelling : speaking and listening

Messaging:

  • The business impact of messaging and why good messaging is so crucial
  • Product marketing’s role in messaging
  • How to get maximum impact from messaging frameworks
  • How to effectively research for developing your message
  • How to set objectives and draft your key messages
  • How to validate your messaging
  • How to ensure messaging is utilized across an organization
Module 6
  • What is sales enablement and its business impact
  • How to start your sales enablement program
  • Building your content, tools, process & metrics
  • How to assess and benchmark current vs future state
  • Best practice when building asset library
  • Sales eneblament tools and how to choose them
  • How to build sales enablement processes
  • Understanting different sales enabalement metrics
  • Best practices to launch and scale your sales enablement program
Module 7
  • What is a GTM strategy and why does it matter?
  • SAAS vs Physical Products
  • Go-To-Market within PLG and community-led
  • GTM for B2B, B2C, and B2D
  • How to develop a pre-launch strategy
  • Planning Hard Launch
  • Developing Post-launch strategy
  • Leveraging new tech for GTM management
Module 8

In this ultimate week, you will begin your structured effort towards a transition. You will be working with experts who will guide you how to restructure your resume, how to get in-bound & out-bound offers.

 

You will also learn how to prepare for interviews and how to answer interview questions leveraging proven frameworks.

Enroll today to get Exclusive Bonuses worth ₹50,000/-

Bonus 1

1:1 Mentor Support

Worth ₹25,000/-

Get it before 7th Oct, 11:59 PM

1-on-1 personal support
Bonus 2

E-Books & Handouts

Worth ₹5,000/-

Get it before 7th Oct, 11:59 PM

ebooks - young urban project
Bonus 3

Premium VIP Community​

Worth ₹20,000/-

Get it before 7th Oct, 11:59 PM

premium community

Enroll today before 7th Oct 11:59PM to get exclusive Premium bonuses worth ₹50,000!

Master Industry Standard Tools

Advanced Product Marketing Course 10
Advanced Product Marketing Course 11
Advanced Product Marketing Course 12
Advanced Product Marketing Course 13
Advanced Product Marketing Course 14
Advanced Product Marketing Course 15
Advanced Product Marketing Course 16
Advanced Product Marketing Course 17
Advanced Product Marketing Course 18
Advanced Product Marketing Course 19
Advanced Product Marketing Course 20
Advanced Product Marketing Course 21

And more!

Get Certified by
Young Urban Project

On completion of this program, you will be awarded with a certification which is:

Advanced Product Marketing Course 22

This course is a game-changer for you if:

You are a conventional marketer but want to stand-out from your peers and establish yourself as a specialist.

You want to grow your salary by at least 3x by becoming a specialised Product Marketer.

You want to work with iconic product companies like Uber, Zomato, Swiggy, Duolingo, Netflix, Google, and more.

You want to learn the Insider Secrets of how Product companies acquire customers at scale.

You want to go beyond being an average marketer and want to become an expert that companies will pay a premium to hire.

You want to get exclusive access to India’s top Experts in Product Marketing.

You want to learn this valuable skill without trial-and-error and without wasting months of your time figuring out all by yourself.

Get Access to Exclusive Resources

Templates, Frameworks, toolkits - everything that will help you get started on day 1.

Advanced Product Marketing Course 23
Resources
Product launch checklist
Kano Model template
AARRR Pirate funnel Framework
JTBD Template
User Persona Template
Competitive Intelligence Checklist
SWOT Analysis template
GTM Strategy Checklist
Voice of Customer Strategy Template
Battle Card Template
Win/Loss Interview Questions

Join India’s Most In-depth & Practical Product Marketing Program and get:

Advanced Product Marketing Course 24

These brands are hiring product marketers

Advanced Product Marketing Course 25

& thousand more brands

This is the best outcome-driven course in market. Here's why:

Young Urban Project

Other courses

FAQs

Yes, this is a 100% live course and each class takes place on Zoom. You can attend from any place and from any device. 

Apart from live classes, you also get some recorded masterclasses on specialised topics.

The classes will take place every Saturday & Sunday from 3:30 PM to 5:30 PM.

This course is designed in a way that you do not need any prior knowledge of product marketing.

We will also share pre-read material to get you started once you enroll.

This is not a transactional course. We understand that our learners will have queries beyond the classes. Which is why we offer unlimited support even after the course ends. You will always have direct access to a dedicated program manager and you will also be able to block mentor calls in case of complex issues.

Our belief is that theory can only take you so far. We have designed our curriculum in a way that you should be able to plug-and-play in any company that you work with or join in future. Our lessons rely less on ppts, and more on dashboard walkthroughs, and live case studies.

Simply put, this course is a simulation of how real-life product marketing works.

The SuperTeam Mentors are multiple Product Marketing experts who have worked with companies like Google, Swiggy, Razorpay, SquadCast. These are practitioners who have spent years working hands-on in this space and understand the inside out of product marketing.

The mentor lineup can change (replaced with other expert mentors) in certain cases.

Yes, you will get lifetime access to class recordings. We want you to be able to refer back to the classes whenever you want.

We have EMI plans available:
You can avail EMI of 3/6/9/12 months. Please speak to our Program Management team on this number: +91 6280908690 to avail the option.

We have an in-house talent development team that will work closely with you to advance your career.

And this guidance is personalised because we believe that each individual is at a different stage in career and requires individual attention.

We will guide you from rebuilding your resume & Linkedin profiles in order to get you discovered by recruiters organically. Then, we will give you guidance on interview preparation along with the questions and the method of tackling them.

We also organise mock interviews on request.

And apart from that, we share relevant opportunities with our learner community on a regular basis.

This is an end-to-end assistance tailored for you.

Yes, you will get an official and verified Certificate from Young Urban Project.

You can reach us at hello@youngurbanproject.com or WhatsApp/Call at: +91 6280908690

Get started to become a Successful Product Marketer

PRODCT MKT. PRODCT MKT. PRODCT MKT.

Advanced Product Marketing Course 26

contact us at hello@youngurbanproject.com

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Mumbai 400064

The companies and brands mentioned on the page have no association with Young Urban Project.