Limited Seats. Reserve your seat now ⌛
On-Demand Masterclass
☆ 4.9/5 from 1200+ learners
Master Marketing Attribution. Eliminate Guesswork.
Pinpoint exactly which channels drive sales & stop wasting ad spend
Join the club of elite Performance & Digital marketers who’ve learned how to cut wasted budgets, build trust with clients, and finally prove ROI using Multi Touch Attribution (MTA).
What you'll achieve:
- Confidently use GA4, Ads Managers & CRM data for clear insight
- Build attribution reports clients and bosses can actually trust.
- End guesswork in budget allocation - know which channels truly drive revenue
1242+
Learners Enrolled
3 Hr
Duration
4.9/5
Learner Rating
What You’ll Walk Away With ⚡
- A system to map customer journeys across platforms
- Mastery of multiple attribution models
- Clean, consistent UTM hygiene for bulletproof tracking
- Knowledge of how attribution reports work
- Clarity on Meta Ads, Google Ads & CRM attribution
- Future-proof your career with an in-demand skill few marketers have
- Confidence to defend budget decisions with data
- Tools, checklists & templates worth ₹12,000 included for free
Here's what people are saying about this workshop 💖
"This workshop is an absolute game-changer. It opened my eyes to using AI to enhance content, content optimization, and customer engagement."
Mrunmayee Padte
Performance Marketer
"No Fluff. Just sharp, practical insights across a range of AI tools marketers actually need to know. Loved the pace. Loved the energy and community vibe. Felt less like a webinar, more like a crash course."
Disha Mukherjee
SAAS Product Marketer
"Incredibly insightful experience! The session was packed with practical strategies & real-world applications. Will surely help me implement AI in my marketing efforts."
Aman Chauhan
Digital Marketing Manager
" A huge shoutout to Young Urban Project for making AI so accessible and actionable for marketers. Highly recommended for anyone looking to stay ahead in this new era"
Supriya Chattar
Performance Marketer
"Pure knowledge, no-nonsense teachings that actually help you. YUP, imo, is the only platform that shares knowledge without holding back. Go for it without a doubt!"
Michelle D'Souza
Marketer
"Puneet has a knack of breaking down complex concepts into simple, relatable examples, ensuring everyone in the session is on the same page."
Kirti Verma
Digital Marketer
Why join this workshop?
Marketing attribution is the single most critical and most misunderstood part of digital marketing.
Without it, you’re:
❌ Guessing where your sales come from
❌ Overspending on low-performing campaigns
❌ Struggling to explain ROI to stakeholders
This workshop gives you a clear, actionable roadmap to master attribution – so you can optimize spend, prove ROI, and future-proof your career.
🔥 Become a Data-Confident Marketer
- End attribution confusion with GA4
- Master UTM tagging & cross-domain tracking like a pro
- Get visibility into complex customer journeys
- Optimize ad spend with confidence instead of guesswork
Who should attend this workshop?
Digital Marketers
looking to integrate AI into your workflow
Performance Marketers
Need to prove ROI & optimize ad spend
Growth Managers
Responsible for scaling campaigns profitably
Founders
Want clarity on which channels actually work
Freelancers & Consultants
Looking to win client trust with reporting
Product/Brand Marketers
Who want to bridge online/offline attribution
Here’s What You’ll Learn Inside the Workshop
Module 1
What is Attribution
Understand why traditional attribution fails in today’s fragmented, cross-device customer journey
Module 2
Customer Journey Complexity
Explore how platform silos, multi-device usage, and non-linear paths complicate measurement
Module 3
Attribution Models
Break down first-click, last-click, linear, time-decay, position-based, and data-driven models
Module 4
Meta Ads and Google Ads Attribution
Learn how attribution differs across ad platforms and why comparing them is often misleading
Module 5
Offline & CRM Attribution
Discover methods to connect offline sales, CRM data, and digital campaigns for holistic tracking
Module 6
UTM Tagging Mastery
Build bulletproof UTM structures with hygiene rules and ready-to-use template
Module 7
GA4 Attribution Basics
Simplify GA4’s attribution features and understand its role in modern measurement
Module 8
GTM for Attribution
Basics of how GTM can be used for marketing attribution
Module 9
Cookie & privacy
Understand the impact of cookie loss, privacy laws, and how to future-proof with first-party data
Module 10
GA4 Configuration
Learn to use GA4’s Attribution Reports to identify which channels actually drive ROI
Module 11
GA4 Attribution & Path Exploration report
Visualize multi-touch user journeys in GA4 to uncover key moments that lead to conversion
🚀 Stop Guesswork. Start Proving ROI with Accurate Attribution
In a world full of shortcuts and quick wins, we refuse to compromise on what matters most :
Most Marketers Get Attribution Wrong
- They think last-click tracking is enough
- They get lost in GA4 dashboards
- They aren’t prepared for attribution in a privacy-first world
What If You Had a Proven Attribution Blueprint?
Instead of guessing or watching hours of free tutorials, you’ll get:
- The exact frameworks pros use daily
- Plug-and-play GA4 reports for instant clarity
- A checklist-driven approach to attribution hygiene
- Confidence to defend your numbers in any meeting
🚨 Secure Your Spot Now – Before Others Get Ahead
Meet your mentor
The workshop is led by Rajat Srivastava, a seasoned marketing leader with over 15 years of experience in digital growth and MarTech.
Ex VP-Marketing at ALLEN & Doubtnut, where he spearheaded large-scale digital transformation and growth.
Former roles at Google, Flipkart, Ajio, and AppsFlyer, bringing a wealth of expertise across performance marketing, attribution, and analytics.
Recognized specialist in digital growth and marketing attribution systems, with a track record of optimizing multi-crore ad budgets.
Having run campaigns for top brands across e-commerce & D2C. With insider knowledge of Q-commerce ad systems, they’ll teach you exactly what works - no theory, just application.
Get Exclusive Bonuses worth ₹12,000
Limited period offer: Get access to these after the workshop if you enroll before 21 June, 2026 11:59 PM
Plug-and-Play GA4 Custom Reports
worth ₹3,999- Get it for FREE!
Industry Benchmarks PDF
worth ₹4,000 - Get it for FREE!
Attribution Audit Checklist
worth ₹4,000 - Get it for FREE!
Get Certified
Attend this workshop to earn a certification.
This certificate is:
- Official & Verified by Young Urban Project
- Shareable on LinkedIn and with employers
- Useful to enhance professional credibility
Here’s Everything You Get When You Join the Marketing Attribution Workshop
This isn’t just another workshop. It’s a complete pathway for Learning Attribution
Marketing Attribution Workshop
(Exclusive Offer for Today)
₹16,999
₹999 + GST
- This is a Limited Time Launch Offer
- You will get Lifetime Access to the Masterclass
- Offer valid till midnight on June 21, 2026
- You will get a certification
What will you get (Worth: ₹4,999)
- Complete understanding of Multitouch marketing attribution from scratch
- Foundations of UTM Tagging, GTM and cookies for attribution
- Foundations of Attribution for Meta ads, Google ads, and CRM
- GA4 Configuration and Reports
And get exclusive bonuses (Worth ₹12,000):
- Plug-and-play GA4 reporting system
- Attribution Audit Checklist
- Industry Benchmarks PDF
⚡ But Hurry – Limited Seats Available! ⚡
Don’t Just Take Our Word for It…
Frequently Asked Questions
A foundational understanding of digital marketing is important for this workshop. We’ll build on that knowledge to help you master marketing attribution.
No coding or technical expertise is required. Concepts are explained in simple terms, supported by practical examples and ready-to-use templates.
The resources, including the workshop recording and the bonuses, come with lifetime access.
The workshop is a recorded version on a live session held previously. Due to that, you can access it at any time (on-demand). You can learn at their own pace. You also have lifetime access to the session, along with supporting resources for continued reference
The bonuses are available in your course dashboard (available after purchase)
After making the purchase, you will get an email about your account created on our website LMS (Learning Management System). You will be able to login and access your Masterclass there.
If you are already a learner with Young Urban Project, and have a pre-existing account, you will be able to see the Masterclass in the same dashboard along with your previously purchased courses.
Due to the digital nature of our products, we do not offer any refunds or transfers under any circumstances.
We urge our learners to go through the workshop details thoroughly before making a purchase decision.
You will receive all workshop related communication on the email id you entered while making a payment. If you didn’t get any email, you can write to us at he***@***************ct.com and we will assist you within 24 hours.
⚡ Attribution is what creates a difference between winning Campaigns & losing ones
Get complete visibility into your Performance Marketing efforts in just 3 hours
For Support, Mail us at: he***@***************ct.com
