Become a Practical Digital Marketing Expert in 12 Weeks
Become an AI-Powered expert in High-Paying Digital Marketing Skills like - Digital Strategy, SEO, Paid Advertising, Social Media Marketing, Automation, Analytics and more.
Live Classes | 1-on-1 Support | Placement Assistance
- 5* Google Rating
- 1000+ Learners
- Get Certified
Program fee: ₹31,000 + gst
Pay ₹5000 + gst to block your seat and make the balance payment by 13th Oct
Or click here to make full payment. EMI option available
Classes Start on
14 October
Live classes
Sat-Sun (10AM-1PM)
Cohort No.
19
Course Curriculum
Learn each topic in-depth and get confident to get better ROI. Crack any interview your apply for.
Week 1
Fundamentals & Digital Marketing Strategy
- Importance of digital marketing for businesses
- Traditional vs digital marketing
- Key digital channels
- Understanding Customer journey & DM Funnel
- How to make a digital marketing plan
- Target market research
- Crafting communication for TG
- How to do Media Selection
- Creating lead capture systems
- Building lead nurture systems
- Making sales strategy on Digital platforms
- Improving CX and LTV on digital
- What is Retention marketing
Week 2
Making No-Code Websites
- Website fundamentals - Hosting & domain
- Types of websites based on industry
- TLDs & types of them
- Domain name selection best practices
- CMS basics and popular CMS options
- How to install wordpress on hosting
- Configuring WordPress in detail
- Installing & building pages with Elementor
High-Converting Landing Pages
- Landing Pages vs web pages
- Doing research for LPs with ChatGPT
- Structure of million-dollar landing pages
- Landing page copywriting with AI
- Making a fully functioning LP
Week 3
Search Engine Optiomization (SEO)
- Fundamentals of SEO
- Understanding working of Search engines
- What are Crawling and Spiders?
- What are Processing & Rendering?
- What is Indexing?
- Top Google Algorithm updates
- Black Hat, White Hat, Grey Hat SEO
- On-Page SEO and top factors
- Using E-E-A-T, YMYL content
- Keyword research with SEMRush
- Using WordPress plugin - Rank Math
- Optimising HTML tags
- Understanding Technical SEO
- Website architecture, speed and core web vitals
- Schema Markup
- Off-Page SEO and Link Building strategies
- Using ChatGPT for SEO
Week 4
Facebook & Instagram Ads (Meta)
- Benefits of Facebook & Instagram Ads
- Ad Manager vs Business Manager
- Setting up Ad Manager and billing
- Meta policies to avoid getting banned
- Ideal Campaign structure
- Campaign objectives teardown
- Audience research & Targeting with ChatGPT
- Pixel & CAPI setup
- ABO vs CBO/ACB Strategy
- Result optimization strategy
- Choosing the right budget
- Ad creatives & Copywriting
- Running Retargeting campaigns
- LookAlike Custom Audiences
- Sales & Lead Gen campaigns
- Important Metrics, Analytics & Optimization
- Horizontal & Vertical Scaling strategies
Week 5
Content & Video Marketing with Youtube SEO
- Why is content marketing critical
- Digital content formats
- Mapping content to User buying journey - Funnel
- Informational & Decision makign content
- How to make Content Strategy
- Content marketing mistakes
- Power of storytelling & Golden circle framework
- Content creation framework to create content at scale
- Doing a content audit
- Writing in-bound content for blog
- How to repurpose content
- Building Pillar pages and topical clusters
- Distribution and promotion of content
Week 6
Email Marketing
- Understanding permission-based marketing
- Why is Email marketing necessary for businesses
- Myths around Email marketing
- What is Email Deliverability and what affects it
- Selecting the right ESP - Email marketing tool
- Creating an Email marketing framework for a business
- Decoding "Lead Magnets"
- How to create the perfect Lead Magnet
- How to create the perfect Lead Magnet
- Strategies to improve email open rate
E-Commerce websites
- Woocommerce vs Shopify
- Setting up an e-commerce website
- Creating and managing products
- Product page best practices
- Setting up payment gateway
- Coupon codes & Promotional strategies
- AOV, LTV and Store analytics
Week 7
Google Ads - Search, Display, Youtube
- Google Ads fundamentals
- Goal types in Google Ads
- Creating an Ad Account
- How does Auction (real-time bidding) work in PPC
- How does AdRank algorithm work
- Key Bidding strategies
- Search campaign setup
- Keyword research & intent mapping with a live case study
- Match types
- DSA & RSA
- Ad copywriting
- Setting up conversion tracking & Attribution
- Running Performance Max campaigns
- Advanced optimization & scaling technoques
- Display Ads and targeting
- Running Youtube ad campaigns
Week 8
Social Media Marketing & Strategy
- Importance of social media as a part of marketing mix
- 5-step social media strategy
- Product vs brand
- Brand building models
- Brand identity prism
- How to build audience personas
- SM Case studies
- Cementing Brand Positioning
- Setting social media KPIs for a brand
- Setting social media KPIs for a brand
- Establishing tone of voice
- How to choose SM platforms
- Content creation tools
- Content publishing tools
- Listening, Monitoring and ORM
- Doing an Social Media Audit
- Using ChatGPT for social media
Week 9
Marketing Analytics - GA4, GTM
- Identifying goals to track
- UA vs GA4 and migration
- Setting up GA4 and understanding dashboard
- Important settings of property/data streams
- Event tracking, Purchase tracking, Conversion modeling
- Event parameters vs custom dimensions
- User-scoped custom dimensions, User ID
- Audiences in GA4
- Integrations with Google Ads, Search Console
- Standard and Custom reports
- Segments, funnel analysis, cohort analysis
- UTM tracking and attribution
- Insights & reporting
Week 10
Marketing Automation - Email, WhatsApp, & More
- What is marketing automation and how can it help businesses
- Daily-life examples of automation
- No-Code automation fundamentals
- Trigger vs Action events
- No-code automation tools to deploy
- Understanding Application Programming Interface (API)
- Polling vs Webhooks
- Building single-step workflows
- Controlling data between multiple apps with multi-step workflows
- Lead capturing and nurturing with automation
- Automating Whatsapp for acquisition, retention, and LTV
- Creating email autoresponder sequences
Week 11
Personal Branding & Profile Building
- Importance of Personal branding for job search & business owners
- Creating a personal branding statement
- Setting up & optimising Linkedin profile
- Using other social media platforms for professional branding
- Content strategy for personal branding
- Building a tactical Resume for job search
- Crafting customised cover letter
- Behavioral interviews and STAR method
- Preparing for interviews (phone, video, in-person)
- Salary negotiation tactics
- Leveraging online and offline networking opportunities
- Practical tips and live exercises
Week 12
1:1 Career Guidance
- Personal guidance on Resume makeover
- Personal guidance on business queries for business owners
- Career roadmap guidance
- Mock interview on request
- Interview question preparation
Capstone project
- Work on a real brand strategy brief to get real-life experience
- You will be working in teams to simulate actual agencies or brand teams
- Share recommendations with client-brands or agencies
- Get noticed by experts and open up career opportunities
Seats almost gone. Block yours now!
Who is this course for?
- Digital marketers
Who want to get a promotion or get a higher-paying job in digital marketing by learning advanced skills.
- Traditional marketers
Who want to transition their careers into the most in-demand digital marketing space.
- Students / Freshers
Who want to kickstart a successful career in Digital Marketing and get their first job or internship.
- Business owners
Who want to learn the skills to drive results (leads & sales) for their businesses and manage their agencies in a better way.
- Agency founders
Who want to scale their agency business by offering ROI-focused services to their clients.
- Freelancers