Week 1

Fundamentals & digital marketing strategy

Project

Build a complete digital marketing plan for a real business

– Why digital marketing matters for businesses

– Traditional vs digital marketing

– Key digital channels

– Understanding the customer journey and digital marketing funnel

– How to build a digital marketing plan

– Target market research

– Crafting communication for your target group

– How to do media selection

– Creating lead capture systems

– Building lead nurture systems

– Making a sales strategy on digital platforms

– Improving CX and LTV on digital

– What is retention marketing

Week 2

No-code websites & landing pages (with AI)

Project

Build a fully functioning landing page, live, without code

– Website fundamentals — hosting and domain

– Types of websites based on industry

– TLDs and types of them

– Domain name selection best practices

– CMS basics and popular CMS options

– How to install WordPress on hosting

– Configuring WordPress in detail

– Installing and building pages with Elementor

– Landing pages vs web pages

– Doing research for landing pages with ChatGPTAI

– Structure of million-dollar landing pages

– Landing page copywriting with AIAI

– Live: making a fully functioning landing page without code

Week 3

SEO, AEO & GEO

Project

Run a full SEO audit and keyword strategy for a website

– Fundamentals of SEO

– Understanding how search engines work

– What are crawling and spiders

– What are processing and rendering

– What is indexing

– Top Google algorithm updates

– Black hat, white hat, and grey hat SEO

– On-page SEO and top ranking factors

– Using E-E-A-T and YMYL content

– Keyword research with SEMRush

– Using the WordPress plugin Rank Math

– Optimising HTML tags

– Understanding technical SEO

– Website architecture, speed, and core web vitals

– Schema markup

– Off-page SEO and link building strategies

– Zero-traffic searches and the impact of AI on SEOAI

– How to get cited by LLMs like ChatGPT, Gemini, and PerplexityAI

– How to get cited in Google AI OverviewAI

Week 4

Meta Ads (with Andromeda strategies)

Project

Build and structure a Meta Ads campaign, ready to launch

– 7–10 hours of hands-on training covering everything you need to run ROI-focused Meta Ads

– Benefits of Facebook and Instagram Ads

– Ad Manager vs Business Manager

– Setting up Ad Manager and billing

– Meta policies to avoid getting banned

– Ideal campaign structure

– Campaign objectives teardown

– Audience research and targeting with ChatGPTAI

– Pixel and CAPI setup

– ABO vs CBO/ACB strategy

– Result optimization strategy

– Choosing the right budget

– Ad creatives and copywriting

– Running retargeting campaigns

– Lookalike custom audiences

– Sales and lead gen campaigns

– Important metrics, analytics, and optimization

– Horizontal and vertical scaling strategies

– Understanding the Andromeda update strategies

– Building creative diversity in ad campaigns

– Using AI to create ad angles and creatives at scaleAI

Week 5

Google Ads — search, display, YouTube

Project

Build a live Google Search campaign with a bidding strategy

– Google Ads fundamentals

– Goal types in Google Ads

– Creating an Ads account

– How real-time bidding auctions work in PPC

– How the AdRank algorithm works

– Key bidding strategies

– Search campaign setup

– Keyword research and intent mapping with a live case study

– Match types

– DSA and RSA

– Ad copywriting

– Setting up conversion tracking and attribution

– Running Performance Max campaigns

– Advanced optimization and scaling techniques

– Display ads and targeting

– Running YouTube ad campaigns

Week 6

Social media & content marketing

Project

Create a full social media strategy and content calendar

– Importance of social media as part of the marketing mix

– 5-step social media strategy

– Product vs brand

– Brand building models

– Brand identity prism

– How to build audience personas

– Social media case studies

– Cementing brand positioning

– Setting social media KPIs for a brand

– Establishing tone of voice

– How to choose social media platforms

– Content creation tools

– Content publishing tools

– Listening, monitoring, and online reputation management

– Doing a social media audit

– Using AI for social media strategy and creativesAI

Week 7

Marketing automation & WhatsApp marketing

Project

Build a no-code automation workflow for lead nurturing

– What marketing automation is and how it helps businesses

– Daily-life examples of automation

– No-code automation fundamentals

– Trigger vs action events

– No-code automation tools to deploy

– Understanding Application Programming Interfaces (APIs)

– Polling vs webhooks

– Building single-step workflows

– Controlling data between multiple apps with multi-step workflows

– Lead capturing and nurturing with automation

– Automating WhatsApp for acquisition, retention, and LTV

– Creating email autoresponder sequences

Week 8

Email marketing & automation

Project

Create a lead magnet and email sequence from scratch

– Understanding permission-based marketing

– Why email marketing is necessary for businesses

– Myths around email marketing

– What email deliverability is and what affects it

– Selecting the right ESP — email marketing tool

– Creating an email marketing framework for a business

– Decoding "lead magnets"

– How to create the perfect lead magnet

– Strategies to improve email open rate

– Email sequences

– Email automation as part of the marketing funnel

Week 9

Marketing analytics — GA4, GTM

Project

Set up GA4 tracking and build a custom performance report

– Identifying goals to track

– UA vs GA4 and migration

– Setting up GA4 and understanding the dashboard

– Important settings of property and data streams

– Event tracking, purchase tracking, and conversion modeling

– Event parameters vs custom dimensions

– User-scoped custom dimensions and User ID

– Audiences in GA4

– Integrations with Google Ads and Search Console

– Standard and custom reports

– Segments, funnel analysis, and cohort analysis

– UTM tracking, attribution, and reporting

Week 10

E-commerce marketing (for D2C)

Project

Set up Meta Catalog and Google Shopping for a D2C brand

– Google Merchant Center setup and Shopify integration

– Managing and updating product catalogs

– Creating Google Shopping campaigns

– Creating and running Meta Catalog ads

– Analysis, strategy, and scaling for e-commerce performance

Week 11

LinkedIn marketing & personal branding

Project

Build your personal brand profile, resume, and outreach plan

– LinkedIn for marketing, outreach, and lead generation

– Personal branding statement and profile optimization

– Content strategy for personal branding

– Building a tactical resume and custom cover letters

– Behavioral interviews, the STAR method, and interview prep

– Salary negotiation and networking tactics

Week 12

Capstone project

Project

Real-brand strategy brief, presented to a client-brand

– Work on a real brand strategy brief to get real-life experience

– Work in teams to simulate actual agencies or brand teams

– Share recommendations with client-brands or agencies

– Get noticed by experts and open up career opportunities