Cohort 33 applications are open

Advanced Digital Marketing program for working professionals and founders

Digital marketing changed in the last 18 months. Most courses didn’t.

Learn the marketing skills companies hire for today: performance ads, SEO for AI search, automation and analytics. Live every weekend with practitioners, with a real project each week, so you finish with work you can show. Whether you’re moving into marketing or moving up in it.

Apply for Cohort 33 See the 12-week plan

The application takes about 3 minutes. Our team reviews every one within 24 hours.

A live weekend class with learners on video
Live on Zoom, every weekend
Cohort 33 StartsSat, 21 Nov 2026
Schedule
Live, every Sat and Sun
Length
12 weeks, 24+ sessions
Open to
Working professionals, founders, freelancers
Admission by application only

1,000+ alumninow working at teams like these

Google Microsoft Amazon Meta Ogilvy Swiggy Zomato Dentsu

Who’s in the room.

Every cohort mixes four kinds of people. You learn how marketing works from every side of the table.

40%

Marketers

Moving up, with a playbook that works in 2026.

25%

Career switchers

Moving in from sales, ops or tech, with a portfolio to show.

20%

Founders

Running their own growth instead of guessing.

15%

Freelancers

Adding the services clients keep asking for.

Not open to college students. Plan for about 6 hours every weekend.

12 weeks. 12 projects you can show.

Every weekend ends with something you’ve built, reviewed by a mentor. Pick a week to see what’s in it.

  1. Week 1

    Fundamentals and digital marketing strategy

    Your project

    Build a complete digital marketing plan for a real business

    • Customer journey and funnel
    • Building a digital marketing plan
    • Target market research
    • Media selection
    • Lead capture and nurture systems
    • Retention, CX and lifetime value

  2. Week 2

    No-code websites and landing pages

    Your project

    Build a fully working landing page, live, without code

    • Hosting, domains and CMS basics
    • WordPress and Elementor
    • Landing pages vs web pages
    • Structure of high-converting landing pages
    • Landing page research with ChatGPTAI
    • Landing page copywriting with AIAI

  3. Week 3

    SEO, AEO and GEO

    Your project

    Run a full SEO audit and keyword strategy for a website

    A real ChatGPT or Perplexity answer citing a learner's or client's brand
    • How search engines crawl and index
    • On-page SEO and E-E-A-T
    • Keyword research with Semrush
    • Technical SEO, Core Web Vitals, schema
    • Link building
    • Getting cited by ChatGPT, Gemini, PerplexityAI
    • Getting cited in Google AI OverviewsAI

  4. Week 4

    Meta Ads, with Andromeda strategies

    Your project

    Build and structure a Meta Ads campaign, ready to launch

    A Meta campaign built for Andromeda, plus a set of AI-made ad variations
    • Campaign structure and objectives
    • Pixel and Conversions API setup
    • ABO vs CBO
    • Retargeting and lookalike audiences
    • Andromeda update strategies
    • Creative diversity in campaigns
    • AI ad angles and creatives at scaleAI
    • Scaling strategies

  5. Week 5

    Google Ads: Search, Display, YouTube

    Your project

    Build a live Google Search campaign with a bidding strategy

    • Auctions and Ad Rank
    • Bidding strategies
    • Keyword research and intent mapping
    • Match types, RSA and DSA
    • Conversion tracking and attribution
    • Performance Max
    • Display and YouTube campaigns

  6. Week 6

    Social media and content marketing

    Your project

    Create a full social media strategy and content calendar

    • 5-step social media strategy
    • Brand positioning and identity prism
    • Audience personas
    • KPIs and tone of voice
    • Content creation and publishing tools
    • Social listening and reputation
    • AI for social strategy and creativesAI

  7. Week 7

    Marketing automation and WhatsApp

    Your project

    Build a no-code automation workflow for lead nurturing

    A no-code workflow that sends WhatsApp follow-ups to new leads
    • No-code automation fundamentals
    • Triggers, actions, APIs and webhooks
    • Multi-step workflows
    • Lead capture and nurturing
    • WhatsApp for acquisition and retention
    • Email autoresponders

  8. Week 8

    Email marketing and automation

    Your project

    Create a lead magnet and email sequence from scratch

    • Permission-based marketing
    • Deliverability
    • Choosing an email tool
    • Lead magnets that work
    • Improving open rates
    • Sequences inside the funnel

  9. Week 9

    Marketing analytics: GA4 and GTM

    Your project

    Set up GA4 tracking and build a custom performance report

    • GA4 setup and data streams
    • Event and purchase tracking
    • Custom dimensions and User ID
    • Audiences
    • Google Ads and Search Console integration
    • Funnel and cohort analysis
    • UTMs and attribution

  10. Week 10

    E-commerce marketing for D2C

    Your project

    Set up Meta Catalog and Google Shopping for a D2C brand

    • Merchant Center and Shopify
    • Managing product catalogs
    • Google Shopping campaigns
    • Meta Catalog ads
    • Scaling e-commerce performance

  11. Week 11

    LinkedIn and personal branding

    Your project

    Build your personal brand profile, resume and outreach plan

    • LinkedIn for outreach and lead generation
    • Profile optimisation
    • Content for personal branding
    • Resume and cover letters
    • Interview prep with the STAR method
    • Salary negotiation and networking

  12. Week 12

    Capstone project

    Your project

    A real-brand strategy brief, presented to the brand

    Your team's capstone deck, presented to the client brand
    • Work in teams, like an agency or brand team
    • Build a strategy for a real brand brief
    • Present your recommendations to the brand
    • Get noticed by industry experts
Apply Now

24+ live sessions on weekends. Recordings stay with you for life.

Taught by people doing this right now.

Every module has a specialist mentor, not one generalist covering everything.

Digital Marketing Course - Young Urban Project 1

Puneet Tandon

Founder & CEO, Young Urban Project

Lead Mentor
  • Digital Marketing Course - Young Urban Project 2

    Akankshya Mohanty

    Brand Manager, Nykaa

  • Digital Marketing Course - Young Urban Project 3

    Rushabh Lalan

    Ex-Google Ads Business Manager, Google

  • Digital Marketing Course - Young Urban Project 4

    Amyn Ghadiali

    Vice President, Business, Gozoop

  • Digital Marketing Course - Young Urban Project 5

    Mihir Shah

    Growth Specialist, PeopleStrong

  • Digital Marketing Course - Young Urban Project 6

    Ekta Chandhok

    Co-Founder & COO, Young Urban Project

What you keep after week 12.

Two things a generic course doesn't give you, both live in your learner dashboard.

Career Assistance

A job board that's actually yours

New marketing roles from real companies, added by our team every week. Search by role or company, filter by work type, and save the ones you want to apply to.

The YUP Job Board, showing 165 open roles including Brand Manager at Sellability and Associate Product Manager at Onsurity

165+

roles live right now

Your CV, reviewed

Managed social media for the brand.

AI Mentor

Too vague for a recruiter to picture. Try: "Grew Instagram engagement 3x in 8 weeks through a content calendar and paid boosts."

AI Mentor

Feedback before you submit, not after

An AI mentor built on our curriculum, available in your dashboard whenever you need it.

  • Line-by-line feedback on your CV, so recruiters actually find you
  • Feedback on every assignment, before a human mentor reviews it

What you're actually comparing.

Not every digital marketing course looks like this one. Here's the structural difference.

  • Class format

    This programLive, every weekend
    Typical recorded coursePre-recorded, self-paced

  • Instruction

    This programA specialist mentor for each module
    Typical recorded courseOne instructor for the whole course

  • Weekly practice

    This programA project every week, for your portfolio
    Typical recorded courseQuizzes, no review

  • Final project

    This programA real-brand capstone project
    Typical recorded courseUsually none

  • Curriculum

    This programRebuilt for 2026: Andromeda, AEO, GEO, automation and more
    Typical recorded courseOften unchanged for years

  • After the course

    This programJob board access and AI Mentor feedback
    Typical recorded courseNot included

How admission works.

Admission is by application, not first-come-first-served. Here's exactly what happens after you apply.

  1. Today · takes about 3 minutes

    You apply

    A short form about your background and goals. Open to working professionals, entrepreneurs and freelancers.

  2. Within 24 hours

    Our team reviews it

    Every application is reviewed individually. Seats are limited.

  3. If you're shortlisted

    We call you

  4. Once you're in

    Your seat is confirmed

    No-cost EMI available.

Apply Now

Tools you'll actually use.

Hands-on practice in the platforms and AI tools marketers run campaigns on, not just theory about them.

Meta Ads, Google Ads, Semrush, GA4, ChatGPT, Claude and 24 more, used hands-on across the 12 weeks.

Two certifications, not one.

You finish with proof for two different skill sets, both verified by Young Urban Project.

  • Advanced Digital Marketing
  • Generative AI for Marketing
  • Shareable on LinkedIn and with employers
Generative AI for Marketing certificate
Advanced Digital Marketing certificate
Young Urban Project

12-week Live Online Program

Learn Advanced Digital Marketing, 100% Practically (with AI)

Built for working professionals, entrepreneurs, and business leaders. 24+ live sessions, real projects every week, one capstone with a real brand.

  • 4.9/5 Rating
  • 1000+ Learners
  • Dual Certification

Live Classes | 1-on-1 Support | Placement Assistance

Digital Marketing Course - Young Urban Project 7
Apply Now

Enrolments closing soon.

Cohort Kickoff on:

21st Nov'26

Program duration

12 Weeks

Live weekend classes

70+ Hours

Cohort No.

33

Cohort kickoff On 21st Nov- Apply Now. Last Few Seats Left. Cohort kickoff On 21st Nov - Apply Now. Last Few Seats Left.

Learn from our SuperTeam of mentors

Puneet - YUP

Puneet T

Founder & Lead Mentor

Digital Marketing Course - Young Urban Project 8
Digital Marketing Course - Young Urban Project 9

Rushabh L

Ex-Google Ads Business Manager

Digital Marketing Course - Young Urban Project 10
Digital Marketing Course - Young Urban Project 11

Akankshya M

Brand Manager

Digital Marketing Course - Young Urban Project 12
Digital Marketing Course - Young Urban Project 13

Amyn G

Vice President - Business

Digital Marketing Course - Young Urban Project 14
Digital Marketing Course - Young Urban Project 15

Mihir S

Growth Marketer

Digital Marketing Course - Young Urban Project 16
Digital Marketing Course - Young Urban Project 17

Ekta C

Head - Talent Development

Digital Marketing Course - Young Urban Project 18

This is hands-down the best outcome-driven course in the market. Here's why:

Young Urban Project

24+ live sessions - not a single pre-recorded video

A real-brand capstone project, not a quiz at the end

A specialist mentor for every module

A hands-on project after every single week

Questions answered live, in the same session

Real career support, not a downloadable PDF

Support that continues after the course ends

Lifetime recordings and a real, active alumni network

Other courses

Pre-recorded videos you watch once and forget

No real project - just theory and a certificate

One generalist instructor for the entire course

Theory-heavy modules with little practical work

Queue for a crowded Q&A, if one exists at all

No real career support

Once the course ends, you're on your own

Limited recordings, and a dead Discord server

What our learners say →

Enroll today & Get Premium Bonuses worth ₹60,000

1-on-1 personal support

1:1 Program Support

Always have access to help when you truly need it - at your job or in your business. Access a dedicated program team that is always there to help you even after the course ends.

Worth ₹29,999

ebook bonuses by young urban project

E-Books & Handouts

These super-valuable resources delivered over the course will take your digital knowledge to the next level. These will include strategy handouts, ready-reckoners, and done-for-you frameworks.

Worth ₹9,999

premium community

Premium VIP Community

Be a part of an intelligent community of Digital Marketers, Performance Marketers, Entrepreneurs, and Freelancers. Network with other learners and crack new opportunities.

Worth ₹19,999

Apply Now

Limited Seats. Enroll now to avoid missing out!

Digital Marketing Tools You'll Master

Get Hands-on experience on tools that are used in industry

Meta Ads - Facebook & Instagram Ads
Google Ads
Google Search Console
Google Analytics
Get Response Email marketing tool
Woocommerce
Semrush
Canva
Elementor
Wordpress
Hootsuite
Hunter
Pabbly Connect
Zety
Vidiq
Talkwalker
Buzzsumo
Buffer
Rankmath
Razorpay

And also learn popular AI Tools for Marketing

ChatGPT
Dall-E
Claude
Elevenlabs
Perplexity AI
Lovable AI
Gemini AI
NotbookLM AI
Sora AI
Kling AI

Get Dual Certification by
Young Urban Project

On completion of this program, you will be awarded with certification in Advanced Digital Marketing and GenerativeAI for Marketing. They are:

  • Official & verified by YUP
  • Shareable on LinkedIn and with employers
  • Useful to enhance professional credibility
Digital Marketing Course - Young Urban Project 19
Digital Marketing Course - Young Urban Project 20

What our students say!

YUP is literally the BEST place to learn digital marketing. They have all key leaders from the industry who teach from real experience. They not only helped me 1-on-1 during the course but also after it. I was hired by my dream company because of their help. I’m truly blessed and thankful.
Laavanya Dandona - Alumni - Young Urban Project
Lavanya Dandona
Team Warikoo
The most interactive program I have ever attended! Getting to speak to the founders Puneet and Ekta from time to time even after the program was fantastic. They give you extra time during and after the program where you can discuss your digital marketing job, or business-specific queries! Extremely hands-on program!
Rohit Parigi - Alumni - Young Urban Project
Rohit Parigi
Colive
I joined YUP with zero knowledge and walked away with the tools and most importantly, the curiosity to go deeper into digital marketing world. The mentors have structured the sessions in a way that speaks volumes about their rich experience and their love for teaching. There maybe a million courses out there, but if Mentors are what you're looking for, you join YUP.
kalash - alumni - young urban project
Kalash Shetty
Growth Factory
I found this course immensely helpful. I have already started implementing learning from the course in my work. I say this with confidence as I opted for this course after a lot of research and after wasting a lakh at another digital marketing institute. I recommend this to anyone who wants to gain expertise in digital marketing.
Reema Pawa - Alumni - Young Urban Project
Reema Pahwa
Cisco
Digital Marketing Course - Young Urban Project 21

Meet our learners, who have transformed their careers

70% SALARY HIKE

shruti - alumni - young urban project

Shruti P

Got a 70% hike within a month of course completion through our placement guidance.

40% SALARY HIKE

Digital Marketing Course - Young Urban Project 22

Ajay R

Joined as Senior Director - Brand Marketing at a Fintech Unicorn after the course.

60x ROI

Digital Marketing Course - Young Urban Project 23

Amit D

Achieved 60x Return on Investment for his hospitality business via Digital Marketing.

35% SALARY HIKE

Digital Marketing Course - Young Urban Project 24

Prithvi C

Got 35% hike and joined as Head - Growth Marketing with a top A.I startup.

Want to begin your success story? Join the next cohort now.

Apply Now

Limited Seats. Enroll now to avoid missing out!

Join India’s Most In-depth & Practical Digital Marketing Program and get:

  • Access to an exclusive SuperTeam of Digital Marketing expert mentors
  • 100% Practical Live classes
  • Lifetime access to class recordings, handouts and other materials.
  • Super In-depth curriculum to make you industry-ready in just 12 weeks
  • Practical assignments to get hands-on learning
  • A Verified certificate
  • Dedicated support even after the course ends
  • Lifetime access to Premium YUP community
  • Access to YUP Perks - discounted courses, free workshops and more
advanced marketing course - Young Urban Project
  • Launch Offer: Save ₹13,000 today
  • Apply before November 8, 2026- 11:59PM to get exclusive bonuses worth ₹50,000 inside the course
  • Limited seats only
Apply Now

Why learn Digital Marketing

The global digital marketing industry is valued at $780 Billion and is growing at 11% CAGR. This makes it one of the hottest business skills out there.
Whether you are a working professional, a founder, an agency owner or a Freelancer - it is no longer optional to know digital marketing.
If you are looking for a recession-proof, high-growth career, it is the best skill to master.

4-6 LPA

starting salary

7-12 LPA

salary with 3 year experience

150,000

jobs in India (Naukri.com)

$10-$50 per hour

is what Freelancers make

Apply Now Before the Seats Are Gone:

Apply Now

Last few seats left. Apply now to avoid missing out.

Frequently Asked Questions

This course is for anyone who wants to master the most in-demand and popular digital marketing skills. It is for anyone who wants to make a successful career in this field, or for anyone who wants to leverage digital marketing to grow their business.

This is a 100% Live and Online Course. You do not need to travel anywhere to attend classes. All classes take place on Zoom or Google Meet.

No, you don’t need any previous experience in digital marketing. We will cover everything from the beginning. Even if you have zero knowledge, we will still get you up to speed.
Each workshop will be 3 hours long on both Saturday & Sunday for 12 Weeks. The workshops timings are 10 AM to 1 PM. Some classes for elaborate topics can go longer.
Yes, you will get an industry recognized certification from Young Urban Project. And we will assist you with 3rd party certifications like Google & Hubspot.
You will get trained by multiple industry experts who have been working with top companies and have been helping some of the largest brands, in India and globally, grow.
The trainers mentioned are indicative and might change as per the availability and course requirement.
Yes, you will get lifetime access to the recordings of live classes. The recordings will be available on your learner dashboard on the same day. Even if you miss any live class, you will be able to catchup from the recordings.
And the best part, you have lifetime access to the recordings.
 
You will be able to leverage the mentors and the community through program managers and through a private group, not only during the course, but also after it. During the course, you will also get weekly progress update calls from team Young Urban Project.
 
Yes. We have an EMI options available via Credit Cards, Specific Debit Cards and NBFC partners. When you speak to our team, please share your requirement of an EMI plan and they will assist you.
Due to the nature of our digital products and this being a limited seat based course, we do not offer any refunds or cohort transfers. We advise you to be thorough with the course details before making a purchase decision.
 
 

Start your Digital Marketing Success Journey Today

Apply Now

Limited Seats. Apply now to avoid missing out!

contact us at he***@***************ct.com

Digital Marketing Course - Young Urban Project 25

This site is not a part of the Facebook website or Meta Platforms, Inc. Additionally, this site is NOT endorsed by Facebook or Instagram in any way. 'Facebook' & 'Instagram' are trademarks of Meta Platforms, Inc..

Mumbai 400064

Chat with our team