Young Urban Project

12-week Live Online Program

India's most Practical AI-Powered Digital Marketing Program

Become an AI-Powered expert in High-Paying Digital Marketing Skills like - Digital Strategy, SEO, Paid Advertising, Social Media Marketing, Automation, Analytics and more.

Live Classes | 1-on-1 Support | Placement Assistance

Enrolments closing soon.

Classes start on

8th Jun'24

Program duration

12 Weeks

Live weekend classes

70+ Hours

Cohort No.

22

Classes start on 8th Jun - Apply Now. Limited Seats. Classes start on 8th Jun - Apply Now. Limited Seats.

Why should you join this program?

Program Highlights

Why learn Digital Marketing

The global digital marketing industry is valued at $780 Billion and is growing at 11% CAGR. This makes it one of the hottest business skills out there.
Whether you are a working professional, a founder, an agency owner or a Freelancer - it is no longer optional to know digital marketing.
If you are looking for a recession-proof, high-growth career, it is the best skill to master.

4-6 LPA

starting salary

7-12 LPA

salary with 3 year experience

150,000

jobs in India (Naukri.com)

$10-$50 per hour

is what Freelancers make

Our Alumni Work here

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Get access to bonuses worth Rs. 50,000/- if you join within 24 hours.

This course is for...

Marketers

Who want to learn advanced skills and grow their designation and salary.

Traditional Advertisers

Who want to transition their careers into the most in-demand digital marketing space.

Business owners

Who want to learn the skills to drive growth (leads & sales) for their businesses and acquire customers profitably.

Agency Founders

Who want to scale their agency business by offering ROI-focused services to their clients.

Freelancers

Who want to grow their freelance business and charge a premium to high-ticket clients by offering 360-degree digital services.

Students/Freshers

Who want to kickstart a successful career in Digital Marketing and get their first job or internship.

Learn from our SuperTeam of mentors

Puneet - YUP

Puneet T

Founder & Lead Mentor

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Rushabh L

Ex-Google Ads Business Manager

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Ayush A

VP - Performance Marketing

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Amyn G

Vice President - Business

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Pratik P

SEO Specialist

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Ekta C

Head - Talent Development

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Course Curriculum

The most in-depth and industry-relevant modules in market. Click to expand the modules.

Week 1
  • Importance of digital marketing for businesses
  • Traditional vs digital marketing
  • Key digital channels
  • Understanding Customer journey & DM Funnel
  • How to make a digital marketing plan
  • Target market research
  • Crafting communication for TG
  • How to do Media Selection
  • Creating lead capture systems
  • Building lead nurture systems
  • Making sales strategy on Digital platforms
  • Improving CX and LTV on digital
  • What is Retention marketing
Week 2

In this module, we will be building web assets live in the class

  • Website fundamentals – Hosting & domain
  • Types of websites based on industry
  • TLDs & types of them
  • Domain name selection best practices
  • CMS basics and popular CMS options
  • How to install wordpress on hosting
  • Configuring WordPress in detail
  • Installing & building pages with Elementor

Building High-Converting Landing Pages:

  • Landing Pages vs web pages
  • Doing research for LPs with ChatGPT
  • Structure of million-dollar landing pages
  • Landing page copywriting with AI
  • Live – Making a fully functioning LP without code
Week 3
  • Fundamentals of SEO
  • Understanding working of Search engines
  • What are Crawling and Spiders?
  • What are Processing & Rendering?
  • What is Indexing?
  • Top Google Algorithm updates
  • Black Hat, White Hat, Grey Hat SEO
  • On-Page SEO and top factors
  • Using E-E-A-T, YMYL content
  • Keyword research with SEMRush
  • Using WordPress plugin – Rank Math
  • Optimising HTML tags
  • Understanding Technical SEO
  • Website architecture, speed and core web vitals
  • Schema Markup
  • Off-Page SEO and Link Building strategies
  • Using ChatGPT for SEO
Week 4

This module will have 7-10 hours of learning (covering everything you need to run ROI-focused Meta Ads with latest strategies)

  • Benefits of Facebook & Instagram Ads
  • Ad Manager vs Business Manager
  • Setting up Ad Manager and billing
  • Meta policies to avoid getting banned
  • Ideal Campaign structure
  • Campaign objectives teardown
  • Audience research & Targeting with ChatGPT
  • Pixel & CAPI setup
  • ABO vs CBO/ACB Strategy
  • Result optimization strategy
  • Choosing the right budget
  • Ad creatives & Copywriting
  • Running Retargeting campaigns
  • LookAlike Custom Audiences
  • Sales & Lead Gen campaigns
  • Important Metrics, Analytics & Optimization
  • Horizontal & Vertical Scaling strategies
Week 5
  • Google Ads fundamentals
  • Goal types in Google Ads
  • Creating an Ad Account
  • How does Auction (real-time bidding) work in PPC
  • How does AdRank algorithm work
  • Key Bidding strategies
  • Search campaign setup
  • Keyword research & intent mapping with a live case study
  • Match types
  • DSA & RSA
  • Ad copywriting
  • Setting up conversion tracking & Attribution
  • Running Performance Max campaigns
  • Advanced optimization & scaling technoques
  • Display Ads and targeting
  • Running Youtube ad campaigns
Week 6
  • Importance of social media as a part of marketing mix
  • 5-step social media strategy
  • Product vs brand
  • Brand building models
  • Brand identity prism
  • How to build audience personas
  • SM Case studies
  • Cementing Brand Positioning
  • Setting social media KPIs for a brand
  • Setting social media KPIs for a brand
  • Establishing tone of voice
  • How to choose SM platforms
  • Content creation tools
  • Content publishing tools
  • Listening, Monitoring and ORM
  • Doing an Social Media Audit
  • Using ChatGPT for social media
Week 7
  • What is marketing automation and how can it help businesses
  • Daily-life examples of automation
  • No-Code automation fundamentals
  • Trigger vs Action events
  • No-code automation tools to deploy
  • Understanding Application Programming Interface (API)
  • Polling vs Webhooks
  • Building single-step workflows
  • Controlling data between multiple apps with multi-step workflows
  • Lead capturing and nurturing with automation
  • Automating Whatsapp for acquisition, retention, and LTV
  • Creating email autoresponder sequences
Week 8
  • Understanding permission-based marketing
  • Why is Email marketing necessary for businesses
  • Myths around Email marketing
  • What is Email Deliverability and what affects it
  • Selecting the right ESP – Email marketing tool
  • Creating an Email marketing framework for a business
  • Decoding “Lead Magnets”
  • How to create the perfect Lead Magnet
  • How to create the perfect Lead Magnet
  • Strategies to improve email open rate
  • Email sequences
  • Email Automation as a part of Marketing Funnel
Week 9
  • Identifying goals to track
  • UA vs GA4 and migration
  • Setting up GA4 and understanding dashboard
  • Important settings of property/data streams
  • Event tracking, Purchase tracking, Conversion modeling
  • Event parameters vs custom dimensions
  • User-scoped custom dimensions, User ID
  • Audiences in GA4
  • Integrations with Google Ads, Search Console
  • Standard and Custom reports
  • Segments, funnel analysis, cohort analysis
  • UTM tracking and attribution
  • Insights & reporting
Week 10

This module covers marketing & advertising strategies for E-commerce and (D2C) companies.

  • Google Merchant Center
  • Connecting GMC with website (Shopify)
  • Updating and Managing products
  • Creating Google Shopping campaigns
  • Creating Meta Catalog
  • Running Meta Catalog ads
  • Analysis and strategy for exceptional performance
  • Scaling
Week 11
  • Using LinkedIn for marketing
  • Outreach strategies on LinkedIn
  • Generating leads via LinkedIn
  • Importance of Personal branding for job search & business owners
  • Creating a personal branding statement
  • Setting up & optimising Linkedin profile
  • Using other social media platforms for professional branding
  • Content strategy for personal branding
  • Building a tactical Resume for job search
  • Crafting customised cover letter
  • Behavioral interviews and STAR method
  • Preparing for interviews (phone, video, in-person)
  • Salary negotiation tactics
  • Leveraging online and offline networking opportunities
  • Practical tips and live exercises
Week 12
  • Work on a real brand strategy brief to get real-life experience
  • You will be working in teams to simulate actual agencies or brand teams
  • Share recommendations with client-brands or agencies
  • Get noticed by experts and open up career opportunities

Limited Seats. Apply now to avoid missing out!

What our learners say →

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Enroll today & Get Premium Bonuses worth ₹60,000

1-on-1 personal support

1:1 Program Support

Always have access to help when you truly need it - at your job or in your business. Access a dedicated program team that is always there to help you even after the course ends.

Worth ₹29,999

ebook bonuses by young urban project

E-Books & Handouts

These super-valuable resources delivered over the course will take your digital knowledge to the next level. These will include strategy handouts, ready-reckoners, and done-for-you frameworks.

Worth ₹9,999

premium community

Premium VIP Community

Be a part of an intelligent community of Digital Marketers, Performance Marketers, Entrepreneurs, and Freelancers. Network with other learners and crack new opportunities.

Worth ₹19,999

Limited Seats. Enroll now to avoid missing out!

Master 20+ Tools

Get Hands-on experience on tools that are used in industry

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Get Certified by
Young Urban Project

On completion of this program, you will be awarded with a certification which is:

Digital Marketing Course Online - Certificate - Young Urban Project

What our students say!

YUP is literally the BEST place to learn digital marketing. They have all key leaders from the industry who teach from real experience. They not only helped me 1-on-1 during the course but also after it. I was hired by my dream company because of their help. I’m truly blessed and thankful.
Laavanya Dandona - Alumni - Young Urban Project
Lavanya Dandona
Team Warikoo
The most interactive program I have ever attended! Getting to speak to the founders Puneet and Ekta from time to time even after the program was fantastic. They give you extra time during and after the program where you can discuss your digital marketing job, or business-specific queries! Extremely hands-on program!
Rohit Parigi - Alumni - Young Urban Project
Rohit Parigi
Colive
I joined YUP with zero knowledge and walked away with the tools and most importantly, the curiosity to go deeper into digital marketing world. The mentors have structured the sessions in a way that speaks volumes about their rich experience and their love for teaching. There maybe a million courses out there, but if Mentors are what you're looking for, you join YUP.
kalash - alumni - young urban project
Kalash Shetty
Growth Factory
I found this course immensely helpful. I have already started implementing learning from the course in my work. I say this with confidence as I opted for this course after a lot of research and after wasting a lakh at another digital marketing institute. I recommend this to anyone who wants to gain expertise in digital marketing.
Reema Pawa - Alumni - Young Urban Project
Reema Pahwa
Cisco
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Meet our learners, who have transformed their careers

70% SALARY HIKE

shruti - alumni - young urban project

Shruti P

Got a 70% hike within a month of course completion through our placement guidance.

40% SALARY HIKE

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Ajay R

Joined as Senior Director - Brand Marketing at a Fintech Unicorn after the course.

60x ROI

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Amit D

Achieved 60x Return on Investment for his hospitality business via Digital Marketing.

35% SALARY HIKE

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Prithvi C

Got 35% hike and joined as Head - Growth Marketing with a top A.I startup.

Want to begin your success story? Join the next cohort now.

Limited Seats. Enroll now to avoid missing out!

Why you should join this course

You can join this if you are a:

Working Professional

Business Owner

Students or Fresher

Freelancer or Agency Owner

🔽 Download Brochure 🔽

Please check that your details are correctly entered in order to receive the brochure.

Join India’s Most In-depth & Practical Digital Marketing Program and get:

advanced marketing course - Young Urban Project

This is the hands-down the best outcome-driven course in market. Here's why:

Young Urban Project

Other courses

Exclusive VIP Community,
to help you solve all your doubts!

Get access to Top Digital Experts

You won't have to worry about raising your queries & doubts to unqualified team members. You will get direct access to the expert mentors on Phone, Email and Chat.

Active Alumni Community

A lot of our learners have found their next job, or hired team members, or got clients for their freelance business - all from our alumni community.

1:1 Support Even After the Course

We believe the real challenge begins after the classes get over and you start implementing your learnings at your job or business. That's why we promise to be there for you during and after the course.

Lifelong Community Perks

When you join the Advanced Digital Marketing Course, you get an exclusive access to discounts of other courses, and you get select free workshops & masterclasses.

Apply Now Before the Seats Are Gone:

Last few seats left. Apply now to avoid missing out.

Frequently Asked Questions

This course is for anyone who wants to master the most in-demand and popular digital marketing skills. It is for anyone who wants to make a successful career in this field, or for anyone who wants to leverage digital marketing to grow their business.

This is a 100% Live and Online Course. You do not need to travel anywhere to attend classes.All classes take place on Zoom or Google Meet.

No, you don’t need any previous experience in digital marketing. We will cover everything from the beginning. Even if you have zero knowledge, we will still get you up to speed.
Each workshop will be 3 hours long on both Saturday & Sunday for 12 Weeks. The workshops timings are 10 AM to 1 PM.
Yes, you will get an industry recognized certification from Young Urban Project. And we will assist you with 3rd party certifications like Google & Hubspot.
You will get trained by multiple industry experts who have been working with top companies and have been helping some of the largest brands, in India and globally, grow.
The trainers mentioned are indicative and might change as per the availability and course requirement.
Yes, you will get lifetime access to the recordings of live classes. The recordings will be available on our learners’ app within 4 hours of each class ending. Even if you miss any live class, you will be able to catchup.
 
You will get direct access to the mentors and the community through a private group where you can ask questions not just during the course, but also after it. During the course, you will also get weekly calls from team Young Urban Project for 1:1 doubt resolution.
 
Yes. We have an option of No-Cost EMI via our finance partners. When you speak to our team, please share your requirement of an EMI plan and they will assist you.
Due to the nature of our digital products and this being a limited seat based course, we do not offer any refunds or cohort transfers. We advise you to be thorough with the course details before making a purchase decision.
 
 

Start your Digital Marketing Success Journey Today

Limited Seats. Apply now to avoid missing out!

contact us at hello@youngurbanproject.com

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