🎉 Course lessons updated with strategies that are working today. 🎉
Now includes: Using ChatGPT to run effective ads
SELF-PACED COURSE
Become an Expert in Facebook & Instagram (Meta) Ads at your pace!
Get a High-Paying Job, or Grow your Business, or Start a Freelancing Career. Even if you have never run ads before. No need to buy another FB Ads course again!
📣
Mega Sale: 80% + Extra 20% Off Applied
Mentor: Puneet Tandon
Founder - Young Urban Project.
✅ Managed over 100 Cr in Ad Spends.
✅ Award-winning Performance marketer.
TEDx Speaker.
✅ Helped brands like Navi, Edelweiss, Zee, Cleartrip etc.
4.9⭐
Google Rating
70+
VIDEO LESSONS
24+
Hours Content
Lifetime
Support
Who should enroll for this course
Who want to transition from traditional marketing to ROI-driven Paid Advertising. Get senior-level high-paying job roles with confidence.
Who want to get more customers or clients at the cheapest cost. Scale your business faster with Meta (Facebook & Instagram) Ads.
Help your clients scale up their businesses by 3-5x using Facebook & Instagram Advertising. Become a premium ROI delivering agency.
Who want to go beyond organic social and want to learn the in-demand paid advertising skills.
Offer Facebook & Instagram Ads as a service to your clients and help them generate more sales & leads than they can imagine.
Get your first 1000 paid clients and find product-market fit faster using Facebook & Instagram Ads… all without hiring resources.
Get promotion and a salary hike by delivering more ROI for the company using Ads.
Learn the highest-paid digital marketing skill even if you have no idea where to begin. Become an expert in no time.
What 10000+ learners say 😊 →
Get profitable results from Meta Ads just like them!
Facebook (Meta) Advertising is one of the Highest Paying Digital Skills in 2025.
This course will prepare you to get a high-paying job, or get freelance clients, or grow your business.
Why join this course? 🚀
- 24+ hours of on-demand lessons
- Latest strategies for 2025 (after iOS14.5)
- Get Help anytime in exclusive group
- Practical Learning with Real World Examples
- Trusted by 10,000+ learners
- Get certificate on completion
- India's Top Digital Marketer as your Mentor
- Lifetime Access to course lessons
Our learners work here:
Course Curriculum
Learn Beginner-to-Advanced Level Facebook & Instagram Ads with 70+ video lessons
1. Fundamentals
- Introduction to Facebook & Instagram (Meta) Ads
- Assets on Facebook & Instagram
- Meta (FB & IG) Advertising Policies
- Ad Manager vs Business Manager
2. Audience
- Pre-Click & Post Click Journey
- Understanding your Audience on Meta Platforms
- Audience stages / Traffic temperature
3. Campaign Setup:
- Campaign Structure
- Media Buying Types - Auction vs Reservation
- New types of objectives - ODAX
4. [NEW] Campaign Level Setup
- Setup Walkthrough
- Advantage Campaign Budget (ACB) Strategy
- AdSet Budget Optimization (ABO) Strategy
- When to use ACB & ABO?
5. [NEW] AdSet Level Setup
- Selecting Conversion Destination
- Selecting Performance Goal
- Manual Placements
- Advantage+ Placements
6. [NEW] Targeting
- Understanding the NEW Targeting strategy
- Targeting - Audience Controls
- Targeting - Advantage+ Audience
- Targeting - Original Audience
- Single vs Multiple Interest Targeting
- Open Targeting
7. Ad Creatives
- Ad Creative Inspirations
- Approach behind making winning Ad Creatives
- Making Static Ad Creatives
- Making Video Ad Creatives
8. Ad Copywriting
- Ad Copywriting Tips
- Ad Copy Hooks - Part 1
- Ad Copy Hooks - Part 2
- Ad Copy Hooks - Part 3
- Copy Formula - AIDA
- Copy Formula - PAS
- Copy Formula - BAB
9. Ad Tracking
- Integrating Facebook Pixel
- Integrating Conversion API (NEW)
- Fixing problems with Pixel
- Domain Verification + Aggregated Events (AEM)
- Standard Events in FB Ads
10. Conversions
- Creating a Conversion Objective Campaign
- Custom Audience - Part 1
- Custom Audience - Part 2
11. Look Alike Audience
- What are Look Alike Audiences (LLA)
- Different types of LLAs based on data source
- Creating LookAlike Campaign
- Look Alike Audience based on Value
12. Retargeting-1
- Understanding Remarketing
- Urgency based Remarketing
- Scarcity based Remarketing
- Comparative Remarketing
- Benefits based Remarketing
13. Retargeting-2
- Benefits based Remarketing
- Social-Proof Based Remarketing
- Objection Handling Based Remarketing
- Product-Demo Based Remarketing
- Secret Discount Based Remarketing
14. E-Com Ads
- Creating a catalogue feed
- Creating a catalogue on Facebook
- Creating Product sets
- Catalogue Sales Ad
15. Reporting
- Ad reporting dashboard
- Key Metrics & Funnels
- Custom Reporting Dashboards
- Ad Set level optimization
- Ad level optimization
16. Campaign Scaling
- When & How to Scale
- Vertical & Horizontal Scaling
- LLA Based Scaling
- ABO Based Scaling
17. Bonus Lessons:
- Automated Campaign rules
- Calculating campaign budget
- Recover Banned Ad Account
18. ChatGPT [New]
- How to leverage ChatGPT for Meta Ads
- Market & Product research with ChatGPT
- Finding interests faster
- Write winning Ad copies with ChatGPT
- Ad creative brainstorming
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Supercharge your Meta Ads immediately with these Done-For-You Bonuses
Meta Ads Winning Checklist
Take the guesswork out of your Ad
Campaigns. Follow this checklist to set up, run, and scale campaigns profitably.
Worth ₹7,999
Facebook & Instagram Ad Copies (Swipe File)
Get access to some of the best performing Ad Copies from brands across the board. Get inspired by what is working and make campaigns live faster.
Worth ₹7,999
Meta Ad Metrics to Measure ROI (E-Book)
Running Ads is 50% of the battle won. The rest 50% is measuring and optimizing. Get this massively valuable e-book to know which metrics you need to evaluate performance.
Worth ₹3,999
YUP Premium Community Access
Be a part of an intelligent community of Performance Marketers, Entrepreneurs, and Freelancers. Learn strategies from other Meta Advertisers and ask for help when you get stuck.
Worth ₹9,999
Secret Bonus
Unlock this special bonus inside the course. Massive value inside.
Worth ₹4,999
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