Our alumni work here:
Become a Practical Digital Marketing Expert in 12 Weeks
Become an AI-Powered expert in High-Paying Digital Marketing Skills like - Digital Strategy, SEO, Paid Advertising, Social Media Marketing, Automation, Analytics and more.
Live Classes | 1-on-1 Support | Placement Assistance
- 5* Google Rating
- 1000+ Learners
- Get Certified
Classes Start on
14 October
Live classes
Sat-Sun (10AM-1PM)
Cohort No.
19
Also included:
Mastering AI tools like ChatGPT and Prompt Engineering
Who is this course for?
- Digital marketers
Who want to get a promotion or get a higher-paying job in digital marketing by learning advanced skills.
- Traditional marketers
Who want to transition their careers into the most in-demand digital marketing space.
- Students / Freshers
Who want to kickstart a successful career in Digital Marketing and get their first job or internship.
- Business owners
Who want to learn the skills to drive results (leads & sales) for their businesses and manage their agencies in a better way.
- Agency founders
Who want to scale their agency business by offering ROI-focused services to their clients.
- Freelancers
Who want to grow their freelance business and charge a premium to high-ticket clients by offering 360-degree digital services.
Course Curriculum
With New & updated modules!
Click on each module to see the topics covered.
Week 1
The first module will build a solid foundation for the weeks to come.
- Importance of Digital Marketing for businesses and Myths around it
- Basics of Digital Marketing Channels – SEO, PPC, Email Marketing, SMM & more.
- Customer Journey, Funnels and Strategy
Week 2
In this module, you will learn using no-code tools to make a fully functioning website & landing page.
- Website making from scratch using WordPress. Understanding every bit of WordPress dashboard.
- Using Elementor Page Builder to create professional webpages.
- Understanding the psychology and science behind a Landing Page or Sales Page.
- How to create a landing page from scratch using Elementor.
Week 3
In this module, you will learn the practical implementation & strategy to acquire Organic traffic.
- Decode how a Search Engine works and how it ranks pages.
- Learn On-Page optimisation factors and implement them practically on a website with RankMath/Yoast.
- Learn to do a technical audit and implement technical SEO
- Learn intent-based Keyword Research using Ahrefs/SEMRush.
- Off Page SEO – Learn the finest Link Building strategies that will boost your DA.
Week 4
This module will train you to run ROI based Facebook & Instagram Ads without wasting any money.
- Understanding Facebook & Instagram ad strategy and user journey.
- Setting up structured campaigns. Installing Pixel and setting up Aggregated Events.
- Best practices for Ad Creatives & Ad Copies.
- Split testing, Optimisation & Scaling strategies.
- Running conversion & lead ads to drive measurable results. Learn to Read reports.
Week 5
Content marketing is one of the most underrated marketing channels. In this module, learn to leverage it.
- Understanding various types of content formats and their place in the content funnel.
- 10-step Content Marketing framework that you can replicate for any business.
- Content creation & distribution methods.
- Using content to drive growth and customer acquisition. Step-by-Step Youtube SEO.
Week 6
This week will teach you leveraging Email marketing. And you will learn how to create an Ecom website.
- Types of emails for different audience temperature. Learn the email marketing framework.
- Creating email lists through lead magnets & nurturing the lists.
- Email best best practices to get high open rate.
- Using Email Marketing tools like GetResponse/Mailchimp to create campaigns & automation.
- Creating an e-com website using Woocommerce and adding products.
- Integrating payment gateway and selling through the website.
Week 7
Learn intent driven advertising with Google Search, Display, Youtube & Shopping Ads.
- Setup a Google Ads Account and understand the dashboard.
- Create your first search campaign by doing keyword research, writing copies.
- Setup conversion tracking for your website.
- Create Display, Youtube and Shopping campaigns.
- Learn to test and scale campaigns. Optimise for lower CPC and higher ROI.
Week 8
In this module, you will learn how to use and grow social media and eventually gain business impact from it.
- Understand the power of, and difference between, popular social media platforms.
- Master the 4 pillars of social – Planning, Strategy, Scheduling/Publishing & Promoting.
- Learn to make a social media content strategy and content calendar.
- Get exposed to case studies from real brands and get winning learnings.
- Use tools like Buzzsumo, Hootsuite, Buffer and more.
Week 9
This week, you will learn to analyse your website’s performance and understand your audience’s behaviour.
- Create a Google Analytics account and integrate it with a website property.
- Understand the GA dashboard and uncover insights from data.
- Create funnels in GA
Week 10
In this week, you will learn how to stand out from the crowd on social media and build a personal brand.
- Understand your core competencies and create your branding strategy.
- Refine your LinkedIn and other social media profiles to showcase your niche expertise.
- Create your own content plan and promote on schedule.
- Use LinkedIn to get a job or get leads for a business. Learn to use tools like Hunter.
Week 11
Learn how to automate Digital Marketing processes and save valuable time & resources for any business
- Master Automation tools and create connections between various apps.
- Create workflows that improve efficiency.
- Automate any tasks to create seamless experience for internal or external stakeholders
- Learn about leveraging operators
- Bonus: Learn How to Use AI tools like ChatGPT for better marketing
Week 12
In the final week, you will work on an actual brief from a real brand.
- Work just like how a real agency works.
- Apply all your learnings to a real business challenge.
- Watch your amazing ideas accepted and applied by brands.
Limited Seats. Apply now to avoid missing out!
What our learners say →
Play Video
Play Video
Play Video
Play Video
Play Video
Play Video
Enroll before 30th Sep, 11:59 PM to Get Premium Bonuses worth ₹60,000
1:1 Mentor Support
Always have access to help when you truly need it - at your job or in your business. Block a call with our mentors to clear doubts or to bounce off your ideas. Even after the course ends.
Worth ₹29,999
E-Books & Handouts
These super-valuable resources delivered over the course will take your digital knowledge to the next level. These will include strategy handouts, ready-reckoners, and done-for-you frameworks.
Worth ₹9,999
Premium VIP Community
Be a part of an intelligent community of Digital Marketers, Performance Marketers, Entrepreneurs, and Freelancers. Network with other learners and crack new opportunities.
Worth ₹19,999
And pay the balance next month. Or Pay Complete fee now.
Limited Seats. Enroll now to avoid missing out!
Master 20+ Tools
Get Hands-on experience on tools that are used in industry
Get a chance to work on Live Projects
with Top Brands like
What our students say!
YUP is literally the BEST place to learn digital marketing. They have all key leaders from the industry who teach from real experience. They not only helped me 1-on-1 during the course but also after it. I was hired by my dream company because of their help. I’m truly blessed and thankful.
Lavanya Dandona
Team Warikoo
The most interactive program I have ever attended! Getting to speak to the founders Puneet and Ekta from time to time even after the program was fantastic. They give you extra time during and after the program where you can discuss your digital marketing job, or business-specific queries! Extremely hands-on program!
Rohit Parigi
Colive
I joined YUP with zero knowledge and walked away with the tools and most importantly, the curiosity to go deeper into digital marketing world. The mentors have structured the sessions in a way that speaks volumes about their rich experience and their love for teaching. There maybe a million courses out there, but if Mentors are what you're looking for, you join YUP.
Kalash Shetty
Growth Factory
I found this course immensely helpful. I have already started implementing learning from the course in my work. I say this with confidence as I opted for this course after a lot of research and after wasting a lakh at another digital marketing institute. I recommend this to anyone who wants to gain expertise in digital marketing.
Reema Pahwa
Cisco
Get Certified by Young Urban Project.
We will also assist you with getting certificates from Google, Hubspot and more.
Meet our learners, who have transformed their careers
70% SALARY HIKE
Shruti P
Got a 70% hike within a month of course completion through our placement guidance.
40% SALARY HIKE
Ajay R
Joined as Senior Director - Brand Marketing at a Fintech Unicorn after the course.
60x ROI
Amit D
Achieved 60x Return on Investment for his hospitality business via Digital Marketing.
35% SALARY HIKE
Prithvi C
Got 35% hike and joined as Head - Growth Marketing with a top A.I startup.
Want to begin your success story? Join the next cohort now.
Limited Seats. Enroll now to avoid missing out!
Why you should join this course
- Get a job or promotion by learning Digital Marketing.
- Get more leads or sales for your business.
- Start your own Digital Agency or Freelance Business.
- No more wasting time on superficial Youtube videos.
You can join this if you are a:
Working Professional
Business Owner
Students or Fresher
Freelancer or Agency Owner
Learn from top Industry Experts
(and get 1:1 access to them)
Puneet T
Founder - Young Urban project. Ex-Navi. TEDx.
Aastha S
Content Marketing at Ajio.
Ex-Nykka.
Paras B
Performance Marketing & Analytics lead at Dentsu.
Ekta C
Co-Founder - Young Urban project. Ex-Bisleri.
Amyn G
President - Business & Integrations at Gozoop.
Vishal G
Head of SEO at Dream11
🔽 Download Brochure 🔽
Please check that your details are correctly entered in order to receive the brochure.
Classes Start on: 14th October 2023
- 80+ hours of Live Online Workshops
- 23 modules over 12 weekends
- Lifetime access to recordings
- 1:1 Support from Mentors for life
- Small batch size
- Verified certificate
This course is for you if:
- You don't know where to start... there are so many courses to choose from but you don't want to waste time & money!
- You tried learning from Youtube... but it didn't give you any practical experience.
- You don't have 6 months to 1 year to learn... and you can't delay your professional growth any longer.
- You don't want to buy expensive courses... You don't want to pay ₹80,000 to ₹1Lac for a pre-recorded course.
- You know Digital Marketing, but theoretically... you know the lingo and terms but don't know how to apply them.
- You can't study in Pre-recorded courses or large batches... You want something interactive where you get personal attention.
- You tried doing Digital Marketing yourself... but ender up wasting time and money.
- You hired an agency/freelancer for your business... but feel they took you for a ride because you didn't have the knowledge.
Exclusive VIP Community,
to help you solve all your doubts!
Get access to Top Digital Experts
You won't have to worry about raising your queries & doubts to unqualified team members. You will get direct access to the expert mentors on Phone, Email and Chat.
Active Alumni Community
A lot of our learners have found their next job, or hired team members, or got clients for their freelance business - all from our alumni community.
1:1 Support Even After the Course
We believe the real challenge begins after the classes get over and you start implementing your learnings at your job or business. That's why we promise to be there for you during and after the course.
Lifelong Community Perks
When you join the Advanced Digital Marketing Course, you get an exclusive access to discounts of other courses, and you get select free workshops & masterclasses.
Frequently Asked Questions
This course is for anyone who wants to master the most in-demand and popular digital marketing skills. It is for anyone who wants to make a successful career in this field, or for anyone who wants to leverage digital marketing to grow their business.
This is a 100% Live and Online Course. You do not need to travel anywhere to attend classes.All classes take place on Zoom or Google Meet.
No, you don’t need any previous experience in digital marketing. We will cover everything from the beginning. Even if you have zero knowledge, we will still get you up to speed.
Each workshop will be 3 hours long on both Saturday & Sunday for 12 Weeks. The workshops timings are 10 AM to 1 PM.
Yes, you will get an industry recognized certification from Young Urban Project. And we will assist you with 3rd party certifications like Google & Hubspot.
You will get trained by multiple industry experts who have been working with top companies and have been helping some of the largest brands, in India and globally, grow.
The trainers mentioned are indicative and might change as per the availability and course requirement.
Yes, you will get lifetime access to the recordings of live classes. The recordings will be available on our learners’ app within 4 hours of each class ending. Even if you miss any live class, you will be able to catchup.
You will get direct access to the mentors and the community through a private group where you can ask questions not just during the course, but also after it. During the course, you will also get weekly calls from team Young Urban Project for 1:1 doubt resolution.
Yes. We have an option of No-Cost EMI via our finance partners. When you speak to our team, please share your requirement of an EMI plan and they will assist you.
Due to the nature of our digital products and this being a limited seat based course, we do not offer any refunds or cohort transfers. We advise you to be thorough with the course details before making a purchase decision.
